Food short video shooting skills

Food short video shooting skills, in today’s life, we can see a lot of short videos about food from various platforms, through food short videos we can Discover what delicious foods are worth trying. Some people are also curious about how to shoot short food videos. Below I will share with you the tips for shooting short food videos! Food Short Video Shooting Tips 1

1. Decide on the subject first

In fact, it is just like writing an article. To write an article, you must first establish the intention. To make a short video, first decide on the subject. You need to clearly understand what kind of food short video you want to shoot, whether it is a story, a pure food production, or a food photo album.

2. Determine the idea

Everything has a first come first, what should be photographed first, and what should be photographed later. There must be an order. If you want to shoot a short food video with a story, you can choose the flashback method as the narrative method, and then the shooting should also follow the story narrative method. If it’s food production, you can take pictures of the finished product first or make an introduction first, and then take pictures of the specific ingredients making process.

3. Specific shooting

During the specific shooting process, you can use the following short video shooting techniques:

(1) Color adjustment

For food, warm colors will make it look more appetizing. Therefore, you can arrange the environment or adjust the camera settings before shooting. If there is no preparation in the early stage, then you will have to spend more effort and adjust it in the later stage. In the process of color adjustment, color saturation and color temperature must be controlled well to prevent overdoing it.

(2) Slow motion

Slow motion can better express people’s emotions and the connotation of things. The role of proper use of slow motion when photographing food cannot be underestimated. For example, I want to take a picture of grilled chicken legs at a barbecue stall. The content of the slow-motion picture is: the chicken legs are roasted on the rack. Under the influence of the light, the surface of the chicken legs turns dark orange-yellow, a little burnt, and the oil is prickly on it. Small bubbles appeared, and a thin layer of chili powder fell from the sky... Thinking about this scene makes my mouth water.

(3) Time-lapse shooting

In a video, you can add a few seconds of time-lapse shooting of the weather and environment to relieve the audience’s attention fatigue and at the same time appropriately Explain the background. You can refer to the use of time-lapse photography in food documentaries such as "A Bite of China" and "Taste of Shunde".

(4) Shooting angle

There is no fixed formula for shooting angle. As long as it shows the characteristics of the subject to the greatest extent, this angle is good. When shooting, try to shoot from multiple angles. Others say which angle is the best for photographing food, but that may not necessarily apply. You have to make your own choice during the shooting process.

4. Post-production

Pay attention to the following issues in post-production:

(1) Post-production color correction. Even if you have prepared the environment in the early stage of shooting, color correction in post-production is still necessary.

(2) Transition without skills. Don't use too many techniques during transitions, otherwise it will easily dazzle and offend people.

(3) Ensure image quality.

(4) Handle the sound and add appropriate BGM (background music).

In fact, shooting food short videos is to shoot life, integrate your own appreciation of food, and use some short video shooting techniques reasonably, then the effect will be better Well, if you think it tastes delicious, then it will look "delicious" when you take the photo. Food Short Video Shooting Tips 2

01

Pre-shooting

Preparation of ingredients

Before shooting a short video, you must first ensure the ingredients Pass. What does it mean? It means that the ingredients to be photogenic must be brightly colored, fresh and clean, and can give people a sense of visual pleasure. It should be noted that the freshness of some ingredients has a certain time limit, so if the video shooting takes too long, it is necessary to prepare several more ingredients at the shooting site.

02

Mid-shooting

Grasp of light

When photographing food, light has magical expressive power, vivid and natural The light can make the entire video the icing on the cake. Generally speaking, when we express the shape and outline of solid food in the picture, we mainly use backlighting and side backlighting, because this can make the food appear more three-dimensional and form an easy-to-distinguish light and dark separation between the food and the environment. boundaries.

But not every shooting requires lighting. When shooting, the most natural and most comfortable light for the naked eye is the sunlight that is most easily ignored by us. So if conditions permit, just use natural light.

Appropriate movement

Compared with static shooting, movement can attract the attention of the audience and add vitality and interest to the entire video screen. .

But this kind of movement is not a random movement, but a structured and skillful movement. For example, when taking pictures of drinks, it is best to show a slow-motion picture of liquid being poured into a cup. Such detailed presentations can often arouse consumers' interest in food and achieve good results.

Highlight the texture

When shooting, try to show the characteristics of the food itself and highlight the texture of the food. For example, when shooting a video of meat food such as barbecue, the rich gravy, sauce and rich texture of the food should be presented through the picture, and the video should be able to arouse the audience's memory and association of meat.

03

Post-shooting

Appropriate color grading

When making short food videos, you must learn to color grading the video so that The food looks more tempting, stimulating the audience to eat the food.

Many people have this experience. For example, when going to some fast food restaurants to eat, they see pictures in promotional posters or videos that are full of color and make people feel impulsive. But when you actually eat it, it is very different from what is advertised. In fact, this deviation between reality and propaganda is due to the color adjustment of the picture in the later stage. The color adjustment adjusts the purity and saturation of the color of the food, so that people can see it. When I see the picture, I start to think about food.

Harmonious soundtrack

In order to make the entire video look more perfect and harmonious, background music is usually added to the video in the later stages of short video production.

It should be noted that the purpose of background music is to make the overall video fuller, so when selecting background music, it must be based on the content of the video and the overall tonality, and cannot be separated from the video content. feel.