No, but I am afraid that McDonald's image and class in people's minds may be reduced.

When promoting and positioning the McDonald's brand, they always package themselves in a more fashionable manner, which will attract generations of young people to consume. However, although the name "Golden Arches" was only changed on the license, after such a series of widespread dissemination, it has actually become known to all ages.

When talking about the "Golden Arches", the first impression is that it is relatively rural, and I can't help but think of the pig pen in the countryside in some bad directions. Although McDonald's is still the same McDonald's.

The name sounds rural or not, which is related to some of the current culture and people's cognition. This is comparable to the fashion industry. For example, the same wide-leg pants seem to be popular now, but a few decades ago, they might have been weird and ugly.

Take another example of school uniforms. When students wore school uniforms more than ten years ago, they always felt that Chinese school uniforms were the most ugly. How could there be such uniforms? But in the past two years, the fashion industry has returned. Big brands have become popular with school uniforms, and celebrities wear them a lot. As people see more of them, they will gradually feel that the previous school uniforms are not so tacky, but a fashionable expression. .

So what McDonald's may have to do is to prevent people from being affected by the local name "Golden Arches" and improve its brand image.

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Atypical She is a Scorpio science girl with a minor in mathematics. Sometimes she is as cute as a rabbit, sometimes she is meticulous, she often does embarrassing things, and she likes to do things to the extreme. Welcome to hook up (WeChat ID: momoa234) and grow together.