Meituan has more orders than Hungry?

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For Meituan to develop a new city, the first priority is to form a local promotion team.

Meituan is very quick in setting up local promotion teams.

When food delivery is about to enter a new city.

A city manager is also needed to carry out market operation management and distribution team building.

Meituan can select suitable candidates from the early local promotion team and complete the establishment of the delivery team.

Since the early delivery team was composed of local promoters, they were very familiar with the local market conditions.

This will be a step faster than Ele.me’s early operation.

The main disadvantage of Meituan is that the further expansion of services will distract more energy.

Meituan is a comprehensive service website. At present, it seems that ticketing services, hotel accommodation and food delivery are its main businesses.

Ctrip has a large market share in ticketing services and hotel accommodation.

Ele.me is the opposite of this in terms of takeout.

Advantages of Ele.me It has been 8 years since Ele.me started its business.

Meituan Waimai is only 5 years old.

Starting from the perspective of time, it is obvious that Ele.me has more experience in how to operate the food delivery market.

1: Field verticality.

Ele.me only does food delivery, unlike Meituan, which operates in all industries.

The level of energy and concentration is much higher than that of Meituan.

Two: In terms of merchant positioning, Ele.me is targeting the relatively high-end white-collar market, because the food quality of takeaway merchants in the past was difficult to meet this requirement.

Although almost all mid-range brand restaurants do not provide takeout services, order volume has surged after Ele.me opened this channel.

Disadvantages of Ele.me: Over-concentration of energy is both its advantage and disadvantage.

The focus on the food delivery industry makes it difficult to find the right time when you want to enter other fields.

Therefore, the huge user data itself can benefit from food delivery.

Therefore, Meituan’s comprehensive services certainly occupy a higher market share than Ele.me.

But judging from the share of takeaways alone, they should be about the same.

Due to Ele.me’s focus on food delivery, technical support, user data relying on Alipay and service quality at all levels, it generally has certain advantages over Meituan.