group buying products can be selected in the following five ways:

1. High-frequency fresh products needed by families

Fresh products are the product choices used by almost all community group buying platforms at present, and families have to consume them at high frequency every day. Therefore, as a major drainage product, it is necessary to choose high-frequency products that need to be fresh in the family. Pay attention to the quality of the products. Of course, such products should also be adjusted according to the tastes of local consumers.

second, some families need holiday seasonal products

in addition to resident goods, the community group buying platform can flexibly adjust the selection of products in combination with holiday or seasonal changes, and sell some goods that are in the peak demand season. Festive commodities such as Valentine's Day, roses/chocolates in Chinese Valentine's Day, carnations on Mother's Day, apples on Christmas Eve, zongzi on Dragon Boat Festival, and glutinous rice balls on Lantern Festival are easy to explode. Seasonal products such as cherries in January, loquat in April and hairy crabs in September.

3. online celebrity's own traffic products?

In the current fierce competition stage of community group buying platforms, a key indicator of everyone's competition is platform traffic. Online celebrity products have their own traffic, which can attract consumers to pay attention to placing orders, and it is a preferred direction for the platform. Common online celebrity explosive products bought by community groups include Chu orange, Korla pear, Aksu apple, Dandong milk strawberry, crayfish, snail powder and self-heating hot pot.

ultra-low-priced products of the fourth, second and third brands?

what we are talking about here are second-and third-line brands, not first-line brands of each category. Therefore, the ultra-low price here is mainly due to the price of the corresponding products compared with the first-line brands. All consumers don't want how low the product price is when they consume. Everyone wants to lower the price. What everyone actually wants is to be lower than their psychological expectations. Therefore, low-priced products of second-and third-tier brands are an option. Their brand awareness, some products are the same as first-line brand products, but the price is low, the space is relatively large, and the operation is more flexible.

5. Special products of first-line brands?

This is a special product for life, mainly because the first-line brand products are easy to buy in many channels, and the prices are relatively transparent. If there is no special guide, consumers may buy it at the convenience store at the door after reading it, or through the home platform. Of course, special price doesn't necessarily mean completely low price, but it may be a limited spike, a strategic product or a cost-effective product. The first-line brand is a must for every platform, otherwise the platform will become a niche platform.