different business models, different target groups, different scales and popularity.
1. Business model: Dapang is more international, with a comprehensive range of products and good quality, but the price is relatively high. Erpang, also known as Xiaopang, is more suitable for mass consumption, the brand of goods is more close to the people and the price is more close to the people.
2. Targeting at the crowd: Dapang mainly targets at high-end consumers, including high-end clothing, sports brands, household appliances and the integration of business and supermarkets. Erpang is mainly engaged in supermarkets, with a wide variety of goods, and its category deepening is obvious in freezing and cold storage, which is more suitable for ordinary consumers.
3. Scale and popularity: Erpang has a larger area than Dapang. It mainly serves local residents and is used for daily shopping, such as buying vegetables. The flow of fat people is relatively large, but compared with the overcrowding in Xuchang, the situation has improved. To sum up, Big Fat and Second Fat have their own characteristics, and consumers can choose suitable shopping places according to their own needs and preferences.