according to Ali's official statement, tens of billions of subsidies of Taobao are real money and silver, and the products participating in the activities are authentic brands with high cost performance. The main purpose is to let consumers buy genuine products that are really cheap.

Taobao's cost-effective products are strictly screened, and the shops with active products have high-quality dynamic scores, which are very high in terms of product service and after-sales.

introduction of cost and benefit

poly-cost-effective is a "1 billion subsidy" plan launched before the Double 12 in 219. It is aimed at Pinduoduo's marketing operation strategy, is an offensive tactic at the tactical level, and points to the market mentality created by the subsidy of 1 million yuan, which can retain more new customers.

in September, 22, Juhua launched a subsidy of 1 billion yuan on the "college student subsidy", claiming to invest 1 billion yuan for college students. College students can get an extra subsidy of up to 2% on the basis of the low price of the whole network.