From 2 to 24, the turnover was 18 million yuan, 184 million yuan, 193 million yuan, 178 million yuan and 191 million yuan respectively, ranking first in Hubei's catering sales for five consecutive years.
In the mid-199s, the concept of "scientific diet, balanced nutrition" and "eating healthily" was initiated in China, and the software system of "Computer Catering" for scientific diet was developed to fill the gap in this field in China. At present, more than 8 million computer catering services have been provided for customers free of charge, which is well received by customers. In order to spread the concept of healthy catering, raise the awareness of scientific catering, and promote the development of healthy catering, the company has established the "New Food" newspaper and "Fashion Food" magazine, which are provided to customers free of charge, so that the concept of healthy catering and scientific catering knowledge can enter the homes of ordinary people. In the long-term unremitting practice of healthy catering, we summarized and refined the "five steps of healthy eating" and found an effective way to "eat healthy" for the national diet health.
in order to get out of the quagmire of homogeneous competition, the marketing experts of the company have refined the business strategy of "differentiated chain, misplaced operation and special store" through a lot of investigation and demonstration, and put forward a three-card chain model: on the premise that the chain culture of the little blue whale remains unchanged, according to the consumption characteristics of each city and region. Implement the difference card in the city stores, and implement one store and one grid; Implement "Wuhan brand" in the stores outside the city in the province, and make the specialty dishes of famous hotels in Wuhan; Implement "Hubei brand" in stores outside the province, and move the dishes from cities and counties all over the province outside the province, fully embodying the flavor of Hubei.
Practice has proved that, in today's increasingly fierce market competition, Little Blue Whale has spent 18 years insisting on reading good faith classics, playing a good health card, taking a good chain road and running a good specialty store, forging the first catering brand with healthy connotation in China. Therefore, the company has been awarded "Top 1 Catering Enterprises in China", "National Youth Civilization", "National First-class Restaurant", "National Top Ten Restaurant Chain", "Chinese Famous Restaurant", "National 1, Stores Demonstration Unit without Fake Goods", "China Commercial Credit Enterprise" and "Hubei Famous Restaurant" by the Central Committee of the Communist Youth League, the State Bureau of Domestic Trade and the municipal governments. We have reason to believe that in the near future, with the concerted efforts of Little Blue Whale people, we will walk out of Hubei and become a banner of the national catering industry with excellent corporate culture, healthy catering brands and distinctive new business models, leading enterprises to a more brilliant tomorrow.