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What skills should Taobao novices pay attention to when opening a shop?

opening a new store in Taobao requires a lot of attention from sellers, and there are still many preparations to be completed in the early stage. Today, Xiaobian will introduce you to the points for attention in opening a new store in Taobao. I hope I can help you have a clearer understanding. What should Taobao novices pay attention to when opening a shop

1. Positioning

You must have a clear goal when opening a shop. First, look at your own preferences and interests. It is most important to meet your own interests. Now what is hot on Taobao is clothing, beauty, food, electrical appliances and other categories. Look at the trend of this category on Taobao, decide what to sell, and then open a store.

Don't take opening a shop on Taobao as a simple matter. There are many technical terms that I believe everyone doesn't know, such as what Taobao SEO is, how to do a good job of traffic, and what the label is. Many people simply think that I just sell goods on Taobao, just like opening a physical store offline. I just wait for someone to buy it after I finish the new one every day. It is suggested that friends who want to open a Taobao shop should first learn a general operation knowledge and know what to do in the early stage of opening a shop. The foundation of the shop is good, and it will be more explosive in the later stage.

after understanding this, if you decide to open a shop, you should find a good source of goods. The supply of goods is also a problem that many friends who want to open a Taobao shop have never known how to solve. First, you can find your own factory to cooperate. One advantage of finding your own factory is that you can make your own version. If you have your own ideas about clothes or products you sell, it is more suitable to find your own factory. The second is to purchase goods on 1688. The products of the merchants on 1688 are all selected, so there is a great demand in the market. When looking for goods, we should look for suppliers who can cooperate stably for a long time to prevent shortage.

after positioning and supply are found, you can register to open a shop. The specific process of opening a store can be understood in the seller center of Taobao.

2. Promotion

After the store is opened, traffic and promotion need to be done later. If there is no traffic in the early stage, you should do more promotion. You can ask your friends and relatives to help you place an order in the store according to normal procedures and evaluate it. With the basic sales volume and evaluation, the following rankings and recommendations will have more advantages.

taobao guest is also a good choice. By setting a commission, Taobao can help you promote it and bring visitors to the store. If you know the operation of the through train and have sufficient funds, you can also open the through train.

this is the general process and idea of opening a store. Some details still need to be learned slowly by merchants during operation. There are many rules on Taobao, and you should know every rule like the back of your hand. Don't think that mistakes will lead to the demotion of the store. Promotion skills that beginners need to master when opening a shop:

After the above problems are solved, you can basically open a shop. The process of opening a shop is very simple, so I won't explain it here. There are many related tutorials on the Internet, and the most difficult thing is the later promotion. In fact, there are many promotion methods in the mall. The following are detailed introductions:

1. taobao guest

There are many thresholds for this way, even novice merchants can set them.

2. Taobao activities

There are many activities in the mall, such as the Double Eleven and Double Twelve, which just passed. You can sign up for these activities when the time comes, provided that you meet the requirements. Besides these activities, there are many other activities with lower requirements.

3. The promotion method of through train

is a bit expensive. Many merchants blindly burn money, thinking that the more money they spend, the better. If you can't get the effect, Xiaobian suggests you adopt other promotion methods, because this is related to your own goods. It will be effective if it is not promoted.

Finally, merchants need to optimize products:

Optimizing store treasures is divided into many aspects, such as baby pictures, Taobao titles, details pages and so on. One of the most common is to optimize keywords. Merchants can use tools to achieve it.