customer orientation
The consumption of snack bars is generally not high, which belongs to mass consumption, and the positioning of customers is suitable for all ages. Can be located according to the actual situation in the region.
Location selection
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc. It is not suitable near passenger stations, docks and restaurants, because shops in these areas have high rents, and people are in a hurry and not hungry, so they have no intention of patronizing snack bars.
Shop layout
The most basic thing is clean and bright, and the windows are bright. It is totally unnecessary to spend a lot of money to decorate the storefront. When customers eat snacks, they seldom pay attention to the luxury of the facade, but they are more concerned about the taste, nutrition and hygiene of the food. As long as the quality of snacks is up to standard and the store is clean and beautiful, there will be no business. Snack bars should pay more attention to hygiene and cleanliness than other small shops, so that customers will feel comfortable looking at tableware and think that this shop is clean enough to be famous again. Shops should be equipped with tables and chairs that can accommodate 15 people, with an area of about 30 square meters or more.
Price change
In terms of price, it is best to adapt to the popular price, which is around 2 ~ 5 yuan, so don't engage in "matching", otherwise it will easily cause dissatisfaction. In terms of varieties, we should not be greedy for perfection, as long as there are common varieties of Shaxian snacks, such as wonton, mixed noodles, steamed dumplings, stewed cans, stewed vegetables and so on.
Business strategy
Cheap prices and varieties are important, but the most important thing is taste. All industries related to eating pay attention to customers' tastes, and the way to attract repeat customers is to have their own special flavor. If the snacks that are about to be sold out (such as pot-stewed flavor) are cooked again, the owner must first taste whether the original flavor has been lost. If it doesn't taste good, just throw it away, so as not to sell the signboard, because the cost of snacks is really limited, so don't lose big because of small.
Commercial advantage
First, the capital turnover is fast, and the inventory approaches zero, which greatly reduces the investment risk; Second, food is the most important thing for the people, while Lao Guang pays more attention to food culture. With the improvement of the quality of life, the restaurant business can still last for a long time.
Matters needing attention
Matters needing attention in snack bar decoration
The orange color decorated in the snack bar is considered as a very bold color and a symbol of vitality, which is a lively and exciting color. It is a fancy color in terms of use and tone. Gray is a mixture of black and white, and the use of gray tone depends on whether it is white or black. Gray has no characteristics of its own, and it is easy to blend in with the surrounding environment. Purple is an excessive color, which includes two opposite aspects, because it is a mixed color, representing active red and passive blue. Purple expresses inner restlessness and imbalance, which is both mysterious and charming. The decoration designer of Diga, a Shanghai decoration company, suggested that we must be cautious in the selection of decoration colors for snack bars.
When the snack bar is decorated, attention should be paid to the kitchen decoration: whether there are flammable and explosive materials and lights in the health and safety facilities.
Matters needing attention of target group when decorating snack bar:
1. Investigate the surrounding consumer groups and measure the consumption level in advance.
2. Locate the types of snacks according to the tastes of people around you. Only a thorough understanding of local customs can help the business in the store. Imagine, if a person doesn't eat spicy food, will he still eat it if you add spicy food to his bowl? However, some areas are inseparable from peppers, especially in Hunan, Jiangxi, Yunnan and Guizhou.
3. Store decoration should make people feel bright, store owners should do a good job in environmental sanitation, and food marketing generally requires higher environment. The decoration in the shop doesn't need to be too beautiful, but it must be clean, so that customers will feel hygienic and have an appetite.
4. Have a good service attitude and treat people with a smile. Customers are actually the best salespeople. They can help your store develop business by going up a flight of stairs, and vice versa.
5. Strive for innovation. Only innovative restaurants will have a future. If they stick to the rules or blindly imitate others, they will eventually fail. Any restaurant must display its own characteristics in order to create added value and continuously increase customers.
6. Listen to the opinions of diners. We must understand the needs of diners, and the best way is to listen. It is inevitable to brainstorm, conform to nature and then do what we should do.
7. Seize the opportunity. The success of business depends on whether we can seize the opportunity. We usually choose the right time to investigate the varieties that diners want to choose and form a new profit growth point in the store.