how to choose products for live broadcast?

as the saying goes, "a clever woman can't cook without rice". Without a good product, it is basically impossible to build a live broadcast room with high attention and high sales. So, what is the definition of "good goods" in the live broadcast room? Next, Hangzhou Shake Bar will discuss in detail with the students the basis for selecting live products with goods

1. Choose live products according to user portraits

The background data can clearly understand the basic portraits of fans in the store, such as where the fans come from, the ratio of male to female, and the age class ... We choose the styles and colors of products based on user portraits. Girls account for a large proportion of fans, so girls' favorite products and styles are recommended in the live broadcast room.

2. Appearance

From the aspects of appearance, texture, usage and new effects, various products that have an impact on product senses. Live delivery is an interactive delivery with a sense of scene and immersion. People are visual animals, and products with good appearance can stimulate fans' desire to buy.

3. Quality

The poor product quality is also a major factor causing the rollover of live broadcast. Shops and anchors must strictly control the quality in the selection process.

It has been stipulated by law that anchors need to personally test the product effect when they bring goods. If consumers buy products with false publicity or poor quality, anchors will bear the responsibility according to law.

whether for the sake of store development or compliance with the legal bottom line, the product quality must not be ignored in the product selection process.

4. Demand

Shake it. I think that for ordinary people, there will be a desire to consume only when there is demand. As a merchant or an anchor, we should not only pay attention to the demand change brought about by seasonal change, but also consider the consumers' own independent purchase intention.

how can these purchase intentions be obtained? It depends on our maintenance of private domain traffic. If you have your own community or fan fish pond, you can directly collect intentions in the group.

what if not? Watch the live broadcast of competing products, see his selling styles and prices, and choose to imitate and learn.

since we are talking about the price of selected products, we might as well say a little more about the product combination in the live broadcast room. We know that the product prices are divided into high, medium and low. Take the customer unit price level as an example, and directly list the figures to let everyone feel these three prices:

high customer unit price: unit price ≥111 yuan

medium customer unit price: unit price ≥51-111 yuan

low customer unit price: unit price ≤

Drainage money is a low-priced product, such as "Nine Pieces and Nine Packages", "Time-limited Spike" and other active products. The user's decision-making cost is low, and it is beneficial to enliven the atmosphere in the live broadcast room when it is placed at the beginning of the live broadcast.

profit payment: after the popularity of the live broadcast room is enhanced with the drainage payment, the anchor can receive the profit payment. Generally, it is a high-priced product, aiming at increasing the turnover of the store.

explosions need no explanation, which is a product with hot sales in the store. The basic click-through rate and conversion rate of these products are good, and they are generally low-priced products.

The regular models are products with moderate price and sales volume. Besides selling goods, the main reason for putting these products on the shelves is to enrich the number of products in the live broadcast room, continuously stimulate customers and ensure the retention rate.

after several months of market education, many people have a more rational understanding of live broadcast. The future development of live broadcast will eventually return to the core issue-products.

Therefore, Hangzhou Shake Bar is here to advise those opportunistic businesses to make good products instead of trying their best to pursue more advanced marketing models, which is the lasting way for e-commerce management.