Glutinous rice flour refers to a series of very soft foods, such as sesame paste, glutinous rice balls, zongzi, Ciba, rice cakes, Guo Mu, snowballs and so on. These foods are usually soft, sweet and sticky and look very delicious. In addition, the word Nuoji can also describe a girl who is very soft and lovely. For example, describing a girl as a "Nuoji girl" means that she is very cute and very popular.

Nuojiji is a dialect phrase in Chongqing, Sichuan and Chongqing, and it can also be said to be a dialect phrase in Southwest China. It was popular in Tik Tok at first, and then it was widely used.