Recently, it was revealed that the Lazhuang hotpot restaurant where Bao Beier is the owner makes duck blood by mixing cow blood with water. The waiter claimed that the "duck blood" was flown in from Sichuan, but it was later proven that the "fake duck blood" came from a duck blood processing factory in Harbin. After the incident, Bao Beier immediately posted a response on Weibo, saying that he was "very shocked after knowing the truth": "I want to sincerely apologize to the consumers who walked into the restaurant because of me. I am also willing to accept public supervision and will be responsible for the future of Lazhuang." Operations and management will be strictly supervised. In the end, Lazhuang and I will take full responsibility.”
In fact, this is not the first time something has gone wrong when a celebrity opens a restaurant. The restaurant "Nice to Meet You" invested by Han Han has dozens of stores across the country, but has been shut down many times due to unlicensed operations and food hygiene issues. The "Love Restaurant" opened by Zhao Wei closed down after less than a year of operation. Guo Degang's "Guojia Cuisine" in Sanlitun, Beijing, also closed its doors after four years of operation. Although there are many lessons learned from the past, according to data from Dianping, 70% of celebrities choose catering when opening a store. However, few survive for long.
However, there are exceptions, such as Ren Quan. The "Legend of Shu" restaurant run by him has been prospering for more than ten years since its first opening in 1998. Now, it has become a good place for diners to enjoy their meals. In fact, the predecessor of "Legend of Shu" was "Sichuan Spicy Fish". Because the store in Shanghai was packed with people as soon as dining time came, and the queue for dinner stretched all the way outside the store, it became a legend in the catering industry on the streets. Therefore, when the first store in Beijing opened in March 2003, it was named "Legend of Shu". It is said that this name was also given by Ren Quan's good friend Li Bingbing.
Now, "Legend of Shu" has many chain stores across the country, and they are not all Sichuan cuisine as most people imagine, but are different. For example, the store in Dongguan specializes in Cantonese cuisine, the Shanghai store all sells Sichuan cuisine, and the three stores in Beijing specialize in Sichuan cuisine. The restaurant offers Sichuan cuisine, Northeastern cuisine, and Hangzhou cuisine. Moreover, more than 90% of the people who come here to enjoy the delicious food are repeat customers!