Short video operation guideline

Short video operation guideline sharing

Recommendation mechanism

Pay attention to the content that users like to get more User likes

·Platform recommendation mechanism

Most platforms adopt a "decentralized" form. As long as you are willing to post videos, there will be traffic. The better the content, the more traffic. On the contrary, if the content is not good, the traffic will be worse, and we will not recommend you more traffic in the future. Therefore, when making short videos, you must remember that "content is king"!

Monetization Method

The purpose of making short videos is to monetize. Think about the method of monetization before starting to make short videos, otherwise you will not be able to monetize in the end

·Monetization method:·Receive Hiroko· Sell ??products, attract offline, bring goods directly, realize knowledge

Account positioning

·Positioning

·Personality·Professional·Knowledge·Specialty·Interest< /p>

·Vertical fields

·Food·Beauty·Outfit·Appearance·Painting·Music·Games·Cute pets·Cute babies·Photography·Learning·Dance·Vlog·Editing< /p>

Use tools

You cannot do short video operations without tools, just like the West cannot do without Jerusalem!

·Copywriting

·Copywriting Dog· Sentence Control·Secret Tower·Chicken Dictionary

·Data Analysis

·Cass Data·Feigua Data·Cicada Mother·Diao Da Da

·Editing< /p>

·Clip (the official editing tool of D sound, easy to operate)

Content creation

·Scope of topic selection

·Account In the early stage

The topic selection range is wide, choose hot topics and universal topics related to us, get more exposure, attract more users, and increase the number of fans

·Account mid-term< /p>

The topic selection content is becoming more and more direct, reduce the number of appropriate topics, start to attract target users, and prepare for monetization

·Account maturity period

Content is updated Emphasize directness, focus on target users, and attract new users

·How to find topics

·Accounts of the same type·Hot spots·Q&A software (Tieba, Zhihu, etc.)

·Notes

·Control the duration·Use more data·Utilize the golden three seconds·Content colloquial

·Script (pictured)

Data analysis

1) Completion rate

·The completion rate of a video is better than 30%

①The control duration can be adjusted according to the vertical content< /p>

②Try to make videos of more than 1 minute in the popular science category

③Use more popular music and other techniques

2) Average playback time of works

① Advance the exciting, interesting and climax parts

② Make good use of the first three seconds of the video to attract users to stay

3) Interaction rate

·Like Rate calculation formula: number of likes/number of video plays

① A likes rate of more than 3% is considered good

②Likes are the easiest to obtain (views are expressed by users Approved, the video is interesting)

·Comment rate calculation formula: number of comments/video playback volume

①The comment rate is better than 1%, and there is a strong sense of identification with the video

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②Users want to express their thoughts or feelings

·Reposting rate calculation formula: forwarding volume/video playback volume

①Reposting rate is 0.5 % or above is considered relatively good

② Make users feel that your content is particularly interesting or valuable

4) Follower attraction rate

·Attract followers The formula for calculating the rate is: the amount of fans attracted by the video/the number of plays of the video

①A fan attraction rate of more than 1% is considered good

②Maintain the frequency and creative content of video releases

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③Create interesting and useful content

④Prohibition: illegal content and varying quality of the work

·If you want a high interaction rate, the design of the beginning and end is very critical

·It can create unique “memory points” and guide users to interact and like them