When choosing a friend's birthday gift, you can consider the following factors:

1. Hobbies: Knowing a friend's hobbies is an important reference factor in choosing a gift. If he likes music, he can consider buying a ticket for his favorite concert or concert. If he likes outdoor activities, he can choose an outdoor equipment or arrange an outdoor adventure.

2. Personalized gifts: Personalized gifts can show unique attention to friends. Consider customizing an item engraved with his name or birthday, such as a customized key chain, T-shirt or cup.

3. Books or stationery: If a friend likes reading or writing, he can consider buying a book or a set of high-quality stationery that interests him. This can not only satisfy his interest, but also bring him knowledge and inspiration.

4. Fashion accessories: Fashion accessories are a common and popular gift choice. Consider buying a beautiful tie, a fashionable watch or a pair of personalized earrings.

5. Gourmet gift box: Gourmet gift box is a popular gift, especially suitable for friends who like food. You can choose a carefully selected chocolate gift box, coffee gift box or special food gift box.

6. Care and relaxation: It is a thoughtful choice to provide some care and relaxation gifts for friends. Consider buying a set of high-quality skin care products, a massager or a relaxing SPA experience.

7. experiential gift: it is also an unforgettable gift to bring a special experience to a friend. Consider buying a ticket for his favorite sports game or concert, or arranging a special trip or adventure.

8. Creative gadgets: Creative gadgets are an interesting and unique gift choice. Consider buying an interesting mini-game, an interesting ornament or a creative calendar.

the most important thing is to consider your friend's personal preferences and personality characteristics when choosing a gift, so that he can feel your concern and friendship. At the same time, don't forget to attach a thoughtful birthday card to express your wishes and blessings to him.