The positioning of "satisfying all the people" seems to be completely contrary to modern marketing theory. However, when other brands are excessively differentiated, positioning for everyone has become a unique advantage. Because everyone's market appears too early, or always exists, it will become a blind spot for other companies.

The same is true of McDonald's, which provides consumers with a richer experience by satisfying the store area settings of the whole population, so that every consumer can get a suitable and comfortable experience in McDonald's.

Second, the rich zoning design also provides more levels of experience for each segment of the population.

Experience is a kind of sensory thing, which consists of three different feelings: perception, expectation and emotion. Moreover, we can draw a formula from this: experience = (perception-expectation) x emotion.

In business places, time is usually divided into three categories: real time, sensory time, and the combination of the above two.

Therefore, rich zoning design can not only meet the consumption needs of more people, but also bring more levels of dining experience to consumers.

Consumers can see McDonald's not only as a place for them to get delicious food, but also as a place for office, meeting and even entertainment. Every segment of the population can get diversified and exceed expectations.