Food copy refers to written materials used to promote a certain food, which usually includes the introduction, characteristics, taste, eating method, historical background and so on. Food copywriting usually uses various literary and rhetorical devices to describe the characteristics and charm of food in vivid, vivid and beautiful language, aiming at stimulating readers' appetite and desire to buy, thus promoting the sales and promotion of this food.

Copywriting originally refers to the desk where books are placed, and later refers to the person who writes on the desk. Now it refers to the position of writing in a company or enterprise, that is, expressing the established creative strategy in words.