Although the short video only lasts for 60 seconds, every shot in an excellent short video is carefully designed. Just like a director making a movie, every shot is designed. For lens design, lens scripts are used.

Some people may ask, is it necessary to write a script for a short video of more than ten seconds? What exactly is a script? what's the effect?

This is not the case. Once you truly master the writing skills of short video scripts, you will find that shooting and producing short videos is so simple.

What is a script?

To put it simply, the script is the basis for our video shooting. All people involved in video shooting and editing, including photographers, actors, service preparations, editors, etc., all their behaviors and actions are subject to the script.

What time, place, what appears in the picture, how the lens should be used, what the scenery is like, and the preparation for serving the Tao are all created according to the script.

It can be said that the biggest role of the script is to coordinate and arrange in advance what everyone needs to do every step of the way. A form can help you get twice the result with half the effort. In short, scripts are for efficiency and results.

If there is no script as the basis for video shooting and editing, you will find that as you are shooting, you suddenly find that the scene is not right, and you can only spend a lot of time to find it again; then the props are not complete, and the actors I didn’t know how it should be acted. After the filming, the editor was even more confused and didn’t know what ideas to follow for editing.

With all this fiddling, the entire film was basically scrapped.

Of course, the script itself is actually a very complex and professional thing. For short video shooting, this is enough to understand. If you need a more in-depth understanding of video scripts, it is recommended to find some books. Come and learn.

What does the script do?

For short videos with goods, the script has two main functions:

1. Improve the efficiency of video shooting

This has actually been mentioned before Been there. The script is actually the outline and frame of the short video.

With this outline and framework, it is equivalent to providing a process guide for subsequent shooting, editing, prop preparation, etc.

Just like when we write an article, when we study, the teacher will advise us to make an outline before writing the article, and then expand our creation according to the outline. This way you can write more clearly and efficiently.

2. Improve the quality of video shooting

Although most of our short videos with goods are about 15 seconds, the longest will not exceed 30 seconds.

However, if you want high basic traffic and high conversion rate, you must carefully craft the details that appear in each video. Including scenery, scene layout, actor costume preparation, line design, expressions; as well as music coordination, presentation of final editing effects, etc. These require scripts to present.

1. Preliminary script preparation

Before writing your short video shooting script, you need to determine the overall content idea and process of your short video. It mainly includes the following aspects:

1. Shooting positioning: In the early stage of shooting, we need to position the expression form of the content. For example, if you want to make a short video, whether it is food production, clothing matching or a short plot.

2. Shooting theme: The theme is what defines the content. For example, in the clothing and matching series, shooting a single color combination of a dress is the specific shooting theme.

3. Shooting time: There are two purposes for determining the shooting time. One is to make an appointment with the photographer in advance, otherwise it will affect the shooting progress. The other is to determine the shooting time so that it can be shot on the ground. Solution; no procrastination problems will occur.

4. Shooting location: The shooting location is very important. Are you shooting indoor or outdoor scenes? For example, for wild food, you should choose a place with green mountains and green waters. For indoor scenes, you should choose an ordinary family kitchen or an open kitchen. These need to be determined in advance.

5. Shooting reference: Sometimes there is a difference between the shooting effect we want and the final effect. We can find similar samples and communicate with the photographer to determine which scenes and lenses express your best. What you want; the photographer can produce content according to your needs.

6. Background BGM: BGM is a necessary component of short video shooting. It is very important to choose appropriate music to match the scene.

For example, when photographing handsome and beautiful Internet celebrities, you should choose pop and hip-hop fast-paced music, while when photographing Chinese style, you should choose slow-paced and beautiful vlog music.