Douyin’s age group of 31-40 is good at making personal products. Women aged 31-40 are the main consumers of personal care and home cleaning products promoted by Douyin’s short videos.

Douyin’s short videos sell personal care and home cleaning products mostly to consumers in third- and fourth-tier cities and new first-tier cities.

Personal care and cleaning target users are most interested in self-pleasant content. Among the interest tags of users who are most concerned about brands, ingredients, and efficacy. Gender: From the users of Douyin, we can see that 52% of users are male, and 48% are

Women are basically on the same page.

Male users are basically in a rational state when it comes to consumption, while women are more inclined to consume emotionally.

It can be seen that we should be targeted when selecting people. For example, for men, we should prefer products with higher cost performance, functionality, and practicality, while women are more inclined to be emotional, such as from the product’s background story, packaging, etc.

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Crowd Preferences | TGI analyzed Douyin’s consumer groups and found that those between 25 and 30 years old have more purchasing power, while men are between 19 and 24 years old and 41 and 45 years old, and women are between 19 and 30 years old.

The attention paid to Douyin is relatively high.

In terms of urban distribution, users in new first-tier cities and cities below third-tier cities have higher preferences.

Verticality is still very important when operating an account. Many users will pay more attention to their favorite fields, which makes it easier to attract more fans and more loyal fans.