Non-legacy food. "Cultural communication" and "selling goods" seem to be two parallel lines, and not many of them are well integrated. Take Wenchuang and Li Ziqi in the Forbidden City as examples, the sales platforms of intangible food cultural products are good. Culture is the cornerstone and carrier of cultural and creative industries, and it is also a valuable resource with unique connotation. We should fully tap cultural resources and turn them into the power source for creative industries to improve their competitiveness.