The quality of fans is more important than the quantity in the operation of new media, but of course the quantity is the foundation.

If you are the official account of WeChat, you have 654.38+ million fans, and I have 654.38+million fans. There is little chance that you will surpass me. Why are there many accounts with more than10 million fans, such as China Merchants Bank, but they are not interactive? On the contrary, some accounts such as Lengtu are very active. This is really not supported by the number of fans, it depends on readability and whether users are active.

Making a new media account doesn't depend entirely on the number of fans. There will always be some fans who can't turn into value. To some extent, there is no need to accumulate. Making car numbers and food numbers may not have so many audiences, but the effect will actually be better if fans are well managed. The quantity is not the better, but the quality is more important.

2. Promote brands instead of users.

The new media is just the propaganda position of the brand.

Who are your users?

Your own platform is your user, which is controllable. Do your own APP, community, website, you can analyze user data, information, user behavior. Any user information you can't get, such as Weibo and WeChat, are their users, not yours. Through its publicity, let your users slowly recognize you through popularity.

3. Expand the gameplay of new media operations.

The new media play is richer than everyone thinks, instead of posting articles every day, doing user feedback and service like many people. WeChat official account can do many things, but Weibo can't simply send it every day. Weibo has many functions, such as activities, voting, group functions, and many things to play. The key depends on whether everyone is focused, such as the question list. I don't know if anyone has paid attention.

4. Users are the most valuable, and transformation is difficult.

User viscosity is the basis of new media operation, traditional community operation and user operation. In user operation, users are always the most valuable. How do new media users transform to their own platforms, such as APP and community? This is really a difficult point. The conversion rate is not as high as everyone thinks. The number of fans100000 may be transferred to the community, or even less than 1%.

Hope to adopt ~?