Planning scheme of catering Dragon Boat Festival activities

Planning scheme of catering Dragon Boat Festival (8 articles)

In order to ensure that activities can be carried out in an orderly manner, it is often necessary to prepare an activity plan in advance. Activity plan is the detailed rules, steps and arrangements for implementing specific actions of an activity. So how should the activity plan be made reasonably? The following is my catering Dragon Boat Festival planning scheme, welcome to share.

Planning Scheme of Dining Dragon Boat Festival 1 I. Promotion Form

From May 18 1. Xx restaurant introduces three kinds of healthy zongzi (price to be determined): (paid to the general manager)

(1) green tea and bacon jiaozi: clearing the throat, benefiting qi and nourishing the face;

(2) Red bean paste and alkaline water jiaozi: cool and relieve summer heat, digestion and stomach;

(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.

2.xx restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to introduce to customers;

3.xx restaurant plans to launch the activity of "fragrant dumplings for removing diseases and protecting health" in combination with traditional customs during the Dragon Boat Festival;

Second, store decoration, atmosphere

1.xx restaurant will set up a display stand at the door to publicize and sell exquisite zongzi and cordyceps cakes.

2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors;

3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.

Third, advertising.

1. Publicity leaflet (produced by artists and completed before 16)

2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)

3. Poster making (the artist is responsible for designing and making color spray drawings, and posting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, promote the division of labor.

1. Chinese food marketing department is mainly responsible for distributing leaflets and cooperating with other departments;

2. The Chinese food service desk is responsible for personal reservation;

3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers;

Manager Zheng is fully responsible for promotion and booking.

The planning scheme of the Dragon Boat Festival catering activities Part II: Marketing purpose:

During the Dragon Boat Festival holiday, large-scale promotional activities will be carried out to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing objectives:

1. A successful consumer group who changed from a flight school to a major (please live in a dormitory, usually 4 people, each around 50 yuan).

2. Students' Union and various societies and classes get together at the end of the year (there are about 10 societies and about 30 classes, each about 30 yuan).

3. The general consumer groups in the Flight Academy

4. Social consumer groups III. The marketing activities will be held from June 22, 20XX to June 24, 20xx (from the fourth day of May to the sixth day of the first month of the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure maximum contact with consumers).

Fourth, marketing and publicity methods.

1. Discount promotion: Discount and reduce prices, use powerful and effective price tools, and promote with multiple preferential combinations.

2. loquat picking publicity: eat and have fun! The loquat here is better!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.

4.VIP membership card promotion: If you spend more than RMB or group consumption, you will get a VIP membership card and your consumption will be discounted.

5. Group SMS platform promotion: send activity SMS to all students of Flight Academy.

6. Telemarketing: Call the general school of Flight Academy, the student union of the second-level college and the president of the club for group dinner promotion.

7. The day before and during the activity, distribute leaflets in the channel with the largest traffic (snack street or school gate) and be responsible for conveying the first-hand information of the activity to consumers.

Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse.

(It is recommended to unify clothing) V. The marketing theme inherits the traditional simple culture and feels the delicious characteristics of farmers. Subtitle "Orchard New Village Dragon Boat Festival Carnival looks forward to your participation"

6. Promotional products:

The characteristic culture and food of this farmhouse.

Seven. Specific marketing activities:

Ways: ① Discount of catering products stimulates consumption; ② This activity focuses on Zongzi as a promotional product and Sichuan local Dragon Boat Festival food, with different food sales and holiday packages.

2. Launch the Dragon Boat Festival reunion dinner, and all groups (more than 4 people) consumers can enjoy discounts.

3. Say hello to the students of Civil Aviation Flight Academy of China. All students of CAAC Flight Academy can receive holiday packages (Sichuan Dragon Boat Festival special food, Dragon Boat Festival colored rope, etc.). ) with valid certificates such as student ID card, examination certificate and ID card.

4. Reproduce the traditional Dragon Boat Festival culture and explain it on the spot from the aspects of origin, development, change and present situation. , including an interesting interactive question-and-answer session, and the winner will receive a holiday package.

Eight, activity culture atmosphere creation operation:

Activities such as hanging Acorus calamus, wormwood and sprinkling realgar wine can be carried out by inserting Artemisia argyi, Acorus calamus, willow branches, wearing colored ropes, activity points, etc., and using colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the event site to ensure that the activity area is at least 50 square meters.

In order to enhance the attraction and atmosphere of the event, you can hold a song and dance performance or special entertainment activities that local people like at the same time.

When engaging in these activities, we must make good preparations, arrange the venue, choose the host and choose the entertainment content.

Nine. personnel arrangement

This activity is operated by our farmhouse according to the plan. In order to ensure the smooth implementation of the activity, we need to designate a special person to be responsible for two details in the implementation of the activity:

1. During the single-page distribution activity, the staff will distribute leaflets in the channel with the largest traffic at the activity venue during business hours every day, and be responsible for conveying the first-hand information of the activity to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse. (Suggest uniform clothing)

2. Competition manager:

In order to ensure the orderly activities, it is necessary to designate a special person to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and affect the brand image.

The planning scheme of the Dragon Boat Festival catering activities Part III: Activity time

X, X, X, 3: 00 p.m. sharp.

Second, the venue.

Vienna Hotel Hua Fu Road Branch

Three. participant

All employees of Guoli Semiconductor

Fourth, the rules of the game

Divide all employees of Guoli Semiconductor into four groups, and the number of people in each group is basically equal. The team leader who gets an A is responsible for guessing words at the end of the game. The order of other team members is decided by the team itself (the negotiation time should not exceed 2 minutes). If any of them can't attend, the group will elect a leader. The guessing order is spades, hearts, clubs and diamonds, and XXX is responsible for timing each group during the game.

When all the players in the team have completed the physical transmission of words, the captain will guess the words and stop counting when the captain correctly guesses the words (with the same meaning) or decides to give up.

Performers are not allowed to use their voices and mouths.

After the performance, team members can watch it, but they are not allowed to communicate in any way.

Waiting players are not allowed to peek.

Props are not allowed.

People who watch from the scene, whether they have performed or not, can only be happy and can't do anything else.

Teams that violate this rule will be reminded.

Give a minute to prepare.

Fifth, the way to play.

Line up in each group and stand facing the back. Two colleagues who were performing turned around, took two steps forward to perform, and returned to the team after the performance. Performances were performed in the form of 1 and 2, 2 and 3, 3 and 4 until the end of the game. The maximum time limit of each group is 10 minute.

Sixth, the conditions for winning the prize

When the guessing is successful, the team that takes the least time is the winning team;

When all teams can't guess the correct word, the team that uses the shortest time wins.

Seven. Determination of breach of contract

1. No talking between two performers, no lip-synching, only visual performances are allowed;

2. During the performance, other members of the team can't look back.

Turn your body to the opposite side after the performance, and you can't participate in the performance again;

3. If the above situation occurs, it will be regarded as a foul.

Eight. punish

Violators will be replaced by new words and time will not stop. In order to punish the team that violates the rules, the difficulty of words will increase.

Nine, reward

Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite flavor, and the remaining groups will distribute it.

X. Matters needing attention

1. Equipped with cameras and camcorders-XXX

2. Buy zongzi with steamer -XXX/XXX

3. Prepare two cards and send them to everyone-XXX.

4. List of production team members-XXX

5. Time work-XXX

6. On-site photo and video shooting -XXX/XXX/XXX

7. Heating Zongzi during the game-XXX

8. Prepare some sentences related to the Dragon Boat Festival -XXX/XXX.

Xi。 Start line of activity

Hello, leaders and colleagues!

It is another delicious year of Zongzi, and our annual Dragon Boat Festival is coming. On this festive and peaceful day, in order to enhance the cohesion of our Guoli Semiconductor team and show our youth, vitality and vigor, the Guoli Semiconductor Party Branch and the Youth League Branch have carefully designed a wonderful fun competition for everyone. I will explain the rules of the game to you later. Let's ask the leaders of Guoli Semiconductor XXX to speak for you first, and everyone applauds.

Let's applaud XXX leaders to say a few words for us.

We are very grateful to the two leaders for their speeches. Let me introduce the specific rules of this game to you.

Dining Dragon Boat Festival planning scheme 4 Activity time:

20xx June 6th to 20xx June 9th

Activity theme:

Li Yong catering Zongqing Dragon Boat Festival

Participating hotels:

Li Yong Food City, Li Yong Food and Seafood City, Li Yong Food and Seafood Plaza, Farr Spring Restaurant.

Activity content:

1. On the day of the Dragon Boat Festival, the chef introduced a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and introduced several special Dragon Boat Festival dishes.

2. On the basis of the existing coupons in the store, if you spend the Dragon Boat Festival in the store, you will be given a small zongzi at each table, and each guest will be given 1 (the store will purchase it uniformly according to the required quantity until giving up). Note: When the shopping mall declares to give away the needed zongzi, it also needs to buy the number of zongzi and eggs (2 zongzi and 2 eggs for each employee) needed for the Dragon Boat Festival, and report it to the company's purchasing department before June 3.

Third, guests who eat two meals on the same day can get colorful ropes. Whether it is implemented or not, the number of gifts is decided by the store executives according to the actual situation.

Four, each store according to the actual situation to decorate the store environment, collect or purchase mugwort leaves, zongye. Decorate the ordering area with zongzi leaves and mugwort leaves, or hang or insert them in vases and put them in the main customer positions in the store: bar, cashier, etc. , focusing on rendering the festive atmosphere. If it is inconvenient, coordinate with the company in advance.

On the day of Dragon Boat Festival, all the shops hung banners of Dragon Boat Festival, which read: Li Yong Dining, Celebrating Dragon Boat Festival.

Six, send the Dragon Boat Festival message, the message content is:

Zongzi and Artemisia argyi are very fragrant, and the specialties are delicious. Li Yong Restaurant invites you to share this wonderful Dragon Boat Festival.

Publicity items:

1. The planning department uses the SMS platform to send SMS content to customers and make holiday banners according to the publicity requirements!

2. The network department is responsible for publishing the relevant information of the event in the form of instant news on the company website.

Precautions:

1. Each store will report the required number of zongzi to the company's purchasing department in advance according to the business situation so that the company's purchasing department can place an order.

At the same time, every store should do a good job in training activities and sales skills.

Dragon Boat Festival catering planning scheme 5 I. Purpose of the event

Drive the sales of zongzi and cherries, create a dining atmosphere for the Dragon Boat Festival, and drive the turnover of branches.

Second, the theme of the event:

Shicui Dragon Boat Festival

Third, the activity time:

5-9 June

Four. Participating branches:

Guangdong, Fujian and Sichuan

Verb (abbreviation of verb) activity content

member

1.6.5 Send holiday messages to effective members through the member system and inject 55 yuan meal coupons.

2. Meal coupon consumption restrictions:

1) can be drunk all day from June 6 to 9 (except the morning tea of Wangxing and Yuheng Branch).

2) Only when the minimum consumption is full in 200 yuan can it be used.

Special gift certificate

On the Dragon Boat Festival, all customers can get a special gift certificate (face value of 50 yuan) for each order, and can buy zongzi, cherries and so on. , can be used immediately after purchase in 200 yuan.

Sixth, the way of publicity.

X member SMS (sent at 10: 00 am on June 5th)

Dear XXX: 55 yuan Dragon Boat Festival meal coupons have been injected into your membership card, and you can spend all your money with 200 yuan from June 6th to 9th. The food is still ethnic. Shandong laojia

Planning scheme of catering Dragon Boat Festival activities 6 I. Time:

May 26th June 10

Second, the location:

Jinjiang Hotel

Three. Goals and objectives of the activity:

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in free time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals:

It is suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

With the consumption level of Qiyang Hotel becoming increasingly high-end, Wanxing, who is happy for the Dragon Boat Festival, is ingenious in advertising campaign, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.

Sixth, the combination of promotional activities.

1, the housekeeping department adopted the business strategy of sending food and beverage coupons, and opened the room in cash 1 to send food and beverage coupons to 20 yuan.

2. The Food & Beverage Department carries out the following promotional activities in the name of Happy Dragon Boat Festival and Reunion.

1), the price of food in the food city 10 yuan, buy one get one free in Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend more than 300 yuan, you will get a coupon to 20 yuan, and you will get a ktv performance in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) With the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principle of authenticity. Family dinners and gatherings of relatives and friends are the main tourists at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, large in quantity and moderate in price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the level of hotel chefs and promote the establishment and promotion of hotel image brands. This is the main purpose of this marketing and the theme project in this activity.

3、ktv

A) Open an evening consumption and send food and beverage vouchers to 20 yuan.

B) People who spend more than 300 yuan will be sent to the afternoon market to pack a room and send a pot of tea.

C) Those who spend all their meals in 400 yuan will be given a ktv lunch box (including a pot of tea).

4. Sauna Center

Full set of 300 yuan

Send food and beverage coupons all over 20 yuan.

Seven, the effect analysis of marketing activities

1. This plan reflects the overall marketing idea of Jinjiang Hotel (that is, to be popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities are recognized by the majority of customers, and the preferential treatment to family, relatives and friends during the Dragon Boat Festival can better reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, which boosts the popularity of catering through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

4. Through the marketing plan, the target should be: guest room 65438+200,000 yuan/day, catering 1 10,000 yuan/day, ktv3 3,000 yuan/day, leisure center 65438+200,000 yuan/day. A total of 37,000 yuan/day.

Eight, budget and advertising planning:

1, 50 banner advertisements on main roads in Qiyang County. The cost is 3500 yuan. General manager Feng is in charge.

2. All mobile phone mantissas in Qiyang County cover the carpet short messages of 6, 8 and 9 users. It is estimated that 5,000 articles will be distributed, totaling 500 yuan. Manager Zhong is in charge.

3. Hire a special publicity vehicle to promote the whole city 10 days. The fee is XX yuan. General manager Feng is in charge.

All taxis in Qiyang County have posted advertisements. The cost is 1000 yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute publicity materials. 300 yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 400 consumption volumes at the cost of 50 yuan. Li Jiaojiao is in charge.

Dining Dragon Boat Festival planning scheme 7 1, Dragon Boat Festival special package. Special packages have been introduced, and many hotels have also made similar promotional activities with various designs, aiming at creating a festive atmosphere and attracting consumers' holiday fun.

2. Integrate resource promotion. Related supporting promotional activities can further reflect the humanization of hotel services, and integrate all available resources for promotion, which can attract consumers' attention and increase hotel income.

3, relatives and friends group purchase price. Dragon Boat Festival is a time for family and friends to get together. Eating and having fun together is common, but how to get these people together in their own hotels is not a simple matter. The group purchase price of relatives and friends is aimed at people who get together, relatives and friends.

4. Pre-purchase price. Can stimulate consumers to book in advance.

5. Advertising creativity

(1) advertising slogan:

"The taste is brown and different."

"Choosing a brand is certainly decent."

"The first product of China Zongzi"

② Media title:

"Choosing a brand is certainly decent."

"Wufangzhai, you have the same taste of national food culture."

"High taste in life"

"Zongzi King-Wufangzhai"

Wufangzhai, a professional zongzi manufacturer from Jiaxing, Zhejiang.

③ Copywriting

Hotel Catering Dragon Boat Festival Promotion Scheme Reference 1

On the occasion of the Dragon Boat Festival, Xiang Tao Lakeview Hotel has specially launched the following preferential activities:

Room discount:

Special room in Wuxing District: 400 yuan/room for one night.

Special room in four-star area: 350 yuan/one night.

Food and beverage promotion:

Three meals are given to Daoxiang Lake, jujube, glutinous rice and brown.

The restaurant sells Daoxiang Lake handmade glutinous rice brown (sweet jujube brown, Cantonese lotus seed brown, scallop egg yolk brown, salty fresh meat dumplings).

Out-of-store promotion:

Give a 50% discount coupon to Fenghuangling Natural Scenic Area.

Give a 15% discount coupon for Xishan Cherry Blossom Festival.

Address: xxxxxx

Hotel catering Dragon Boat Festival promotion plan reference 2

-Housekeeping department adopts the business strategy of "sending food and beverage vouchers" and reserves 1 room to send food and beverage vouchers to 20 yuan.

-KTV

A) Open an evening consumption and send food and beverage vouchers to 20 yuan.

B) People who spend more than 300 yuan will be sent to the afternoon market to pack a room and send a pot of tea.

C) Those who spend all their meals in 400 yuan will be given a KTV lunch box (including a pot of tea).

D) Sauna center, with full set of food and beverage vouchers from 300 yuan and 20 yuan.

Hotel Dining Dragon Boat Festival Promotion Scheme Reference 3

Anyone who meets the following criteria during the Dragon Boat Festival can apply for a group purchase from relatives and friends in this hotel.

First, the number of people reached more than eight.

B, among the diners, there are train tickets to return to the local area during the holiday.

4. Pre-purchase price. Can stimulate consumers to book in advance.

Planning scheme of catering Dragon Boat Festival activities 8 I. Promotion theme:

Taste the traditional Dragon Boat Festival and experience a colorful life.

Second, the promotion background:

The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.

Third, the purpose of promotion:

Use the Dragon Boat Festival to create a festive atmosphere and attract customers; Promote sales and reduce inventory; Enhance brand image; Make manufacturers, consumers and supermarkets achieve a win-win situation; Strike at competitors.

Fourth, promotional products:

Zongzi and its related products (such as glutinous rice, bacon, red dates, red beans, peanuts, etc. ); Cooked food; Drinks; Household daily necessities commonly used in summer (such as mosquito repellent, mat, fan, etc.). ); Some household appliances (such as air conditioners, refrigerators, etc. )

Verb (abbreviation of verb) promotion goal:

All consumers

Intransitive verbs promotion time:

The period from March 22nd to June 24th is three days.

Seven, publicity content:

1. Get the wormwood free of charge with the receipt.

Activity time: June 22nd to June 23rd from 8: 00 am to 1 1.

Venue: suguo supermarket Gate.

Activity content: On the morning of 23rd, at the entrance of suguo supermarket, consumers can receive wormwood free of charge with a small ticket (no price limit), and each small ticket is limited to 2 pieces of wormwood.

2. Zongzi Shooting Competition

Activities: From June 22nd to June 24th, from 4: 00pm to 7: 00pm, in front of suguo supermarket, customers who have made a one-time purchase of over 65,438+000 yuan can take part in the Zongzi shooting competition with a small ticket.

Activity mode: each person can get 5 darts with the receipt. At the designated place (there is a venue store in front of the mall), they will take part in the shooting of zongzi, and those marked as "bean paste" will get one of these zongzi. Shooting is "meat dumplings", that is, getting one of these dumplings;

3. Field promotion

Activity mode: free goods, how much to send when shopping is full, special products, discounts, etc.

(1) Some cooked food products like zongzi can be promoted through free tasting.

(2) Some daily necessities used by families can distort special prices and discounts.

(3) Like drinks, they can be sold in bundles.

(4) Some large items such as household appliances can be given as much as they are full, with special prices and discounts.

Eight, related publicity:

1. Before promotion, issue the promotion slip.

2. Put up shop posters outside the supermarket.

3, in the supermarket, the use of pop, radio publicity.

4, all kinds of personnel related publicity

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