Menu marketing is to promote food and beverages to guests who come to the restaurant to eat and drink through various forms of menus.

Marketing is both a science and an art. Therefore, menu marketing can be done through various forms and unique styles of fixed menus, rotating menus, special menus, health menus, children's menus, couples' menus, women's menus, and weekend menus.

, food festival menus, etc. for promotion and marketing.

When using menu marketing for Chinese food, we must pay attention to formal innovation, include pictures and texts, and design covers with different artistic conceptions and tastes; the format and size can be flexibly changed, and can be made into paper pad type, table card type, poster type, and hanging type.

, tent style, etc.; the color may be gorgeous or elegant; the style may be luxurious or exquisite, all of which can make guests fall in love with it while admiring it, and even want to keep it as a collection. Unconsciously, they have a desire to buy it and spend it on it.

action.

It can be said that these menus actually play a silent advertising role, invisibly mobilizing customers' consumption desires.

According to the characteristics of Chinese food and changes in consumer demand, the following is a brief explanation of the four types of theme menus in menu marketing.

1. Health function menu With the improvement of people's living standards, more and more people have realized the importance of diet to health, especially the popularity of medicated diet and diet therapy in recent years, which has provided a new business opportunity for restaurants.

While designing health-care dishes, if there are novel health-care menus launched, it will definitely play a positive role in promoting the sales of the dishes.

The health function menu can use concise and easy-to-understand language to introduce the composition of the dishes, the nutritional value of each ingredient and its health functions, the best ways to eat and precautions, and even the content of the main nutrients and the daily needs of the human body.

To guide guests' consumption, it not only highlights the characteristics of the restaurant, but also popularizes health care knowledge. It can also be read by guests while they are waiting for their dishes, filling their free time while waiting for their dishes, and adding to the cultural connotation of the restaurant.

For example, "Four Vegetables with Minced Garlic" is made with broccoli, carrots, corn shoots, and eggplant as the main ingredients, and minced garlic as the ingredient.

The nutritional value of the raw materials used in this dish has its own characteristics.

Broccoli contains protein and a variety of vitamins, minerals, and folic acid; carrots are sweet and cool, and have the effects of nourishing and detoxifying, strengthening the spleen and stomach; corn shoots are rich in crude protein, amino acids, dietary fiber, and vitamin E, which are excellent

Natural green food; eggplant contains a variety of vitamins, proteins and minerals, which is of great benefit to patients with hypertension, arteriosclerosis, coronary heart disease, hemoptysis, purpura, scurvy, etc.

Therefore, its menu design should highlight the nutritional and health functions in order to win the favor of nutrition-conscious and health-conscious consumers.

2. Children’s fun menu As children play an increasingly central role in modern families, the tendency for family dining choices to be influenced by children is becoming more and more obvious.

However, it is rare to see a variety of set menus or a la carte menus with pictures and texts carefully designed for children like McDonald's and KFC in Chinese restaurants. This has inadvertently caused the loss of a considerable part of the strong customer flow market behind children.

In fact, children's menus have long been common abroad.

For example, the five-star Renaissance Harborplace Hotel restaurant in Baltimore, USA, has an exquisite Kids Menu. There are not many types of food and beverages listed on the menu, and they are all printed on one

It is a brightly colored paper with lively fonts and large font sizes making it easy for children to read.

The cover of the menu was designed by young guests who had dined at the restaurant. It is lively and cute.

There is also a copy of the current month's Sports Illustrated for Kids in the children's menu.

Every time a child guest dines in the restaurant under the guidance of their parents, the waiter will first serve the child a clean and tidy children's menu, which makes the children overjoyed.

The children's menus in many hotels in the United States usually have the following designs: First, there is a sentence printed on the menu: "All food on this menu, if it is served according to children's food intake, will be charged at a reduced price"; second, on the official menu

Open a "children's corner" and print food for children. This type of food is often particularly popular with children and the price is lower; third, specially prepare a special menu for children. In addition to listing the names of the dishes, there are often additional

Insert a story, a riddle, a game, or fold the menu into a cute mask or hat.

Fortunately, in recent years, some domestic hotels have launched various unique children's menus during Children's Day and during the winter and summer vacations. However, most hotels only regard this as a short-term operation content and no longer pay attention to it after it expires.

In the children's market, this business concept should change.