Nowadays, public accounts are a new media platform used by many people, but there are so many public accounts, how can you make your WeChat public account stand out? How to write the operation copy of WeChat public account?< /p>

1. The public account must have a clear positioning, whether we apply for a service account or a subscription account, whether you are an individual or a group. Before using a public account, you must have a clear positioning. For example: If you are a company, you should push articles related to products. If you are an individual, you can push articles in your area of ??expertise. Like a bad joke, everyone will know that the content in this official account is a joke. This is positioning. If there is no positioning. Post a joke today, a health post tomorrow, and a post about your specialty the day after tomorrow, so no one will read it.

2. The public account must have content to push, no matter what business or industry. Content is king. If you can write, you can regularly write some original content and push it to your fans, and push it out at fixed times and intervals. Be regular so that it will be convenient for fans to subscribe. But original content is not written every day. In fact, you can also go online to find some articles that you think are better and copy them. If you feel that copying this article completely is not worth much. You can modify the copied article and add your own ideas, which is considered semi-original content. There is also a faster method. If you see content you like in the public account you subscribe to or in your circle of friends, after opening it, just copy the link to your computer and open it. Just push this kind of content to your fans. If they have read it, they will not be interested in your content anymore. WeChat Official Account Operation Plan WeChat Official Account Operation Plan.

3. Official accounts must have fan interaction. They must interact with fans. Only interaction can make fans feel that the owner of the official account cares about them. At the same time, you can also find out how many fans are seriously watching your content. There are many ways to interact. You can initiate surveys, topics. Or you can ask people to reply to the number, and you can also do a prize-winning activity. You can also allow fans to contribute, etc. In short, interaction is a must.

4. Public accounts must have promotion methods. People who really have good promotion methods may be making a fortune silently. First of all, when the public platform is established, you can ask your friends to pay attention first. Secondly, your QQ friends, Weibo fans, WeChat personal accounts, or posts and replies in forums related to your public account attract the attention of netizens. If someone you know has a big account, you can promote each other's WeChat public accounts and let your acquaintances share the content to their own circles of friends. There is a better way. Many people who professionally operate WeChat public accounts use it. You search for keywords on search engines and WeChat public accounts. There will be many navigation websites like this that allow you to publish the QR code of your official account. If you publish and submit it to each website, you will send your WeChat official account to fans with dozens or hundreds of messages every day. Increase fans quickly.

WeChat public platform operation

1. Insist on writing one article every day. If I am too busy, I will only write 4 articles a week. Continue to share easy-to-understand content and streamline accurate and practical content. , 90% of users will not finish the article if it is too long, so add interesting writing techniques appropriately. Accurate, brief, easy to understand and practical, this is the most important core of WeChat content operation.

2. For preliminary preparations, choose a QQ number or an easy-to-remember English account as the account, which is easy for users to import.

3. Formulate content framework, interaction strategy, and fan snowballing strategy to increase the interaction rate. Through prize-winning activities, it must be interesting and improve the conversion rate, and flexibly intersperse marketing, website and other channels for promotion. Guide users into your fish pond and avoid the loopholes of WeChat authentication. WeChat currently only identifies whether it is authenticated or not, but cannot identify the content. Moderate cross-border attracting peripheral fans of target users, all-round drainage and three-dimensional cross-fertilization to allow fans to enter and retain.

4. WeChat marketing customer maintenance and conversion rate, use emotional skills as the main strategy, dilute the marketing flavor, and avoid arousing user resentment. Blindly advertising will only make users abandon you, so control the frequency of sending advertisements. Once a week is more appropriate. If you post advertisements and harass every day, users will definitely unfollow you. Content management is king. It should be interesting, short, and attractive. The content should be accurate enough. Do a small-scale internal test and improve it before sending it out. It should make users interested in continuing to read within 3 seconds.

5. Make flexible use of other tools, such as Weibo, QQ, Taobao Wangwang, mass mailing, QQ mass messaging, etc.; do more prize-winning guessing activities, answer users’ questions in a timely manner, and be friendly and enthusiastic , in place, reply within ten minutes, try not to send links in the sent content, provide considerate care based on user classification, and send blessings to users in different regions.

How to write the operation copy for WeChat public platform?

1. Simplicity is power. Don’t turn your WeChat public account into a universal functional application. You can listen to music and chat with a machine for free. These functions will only dilute the core value of the company. Please delete these functions.

2. The purpose of WeChat operation is to maintain customer relationships. 99% of the time is spent cultivating customers' trust. Please forget about sales for the time being and promote every day. It is better to cultivate customers for 29 days and use 1 day for promotion. It is more effective. Please forget about sales for the time being.

3. WeChat marketing does not have any marketing secrets. It is about investment and execution. It is impossible to gain a large number of fans without investing. Don’t just get 900,000 fans in 3 months. In the case of WeChat public account operation plan, first ask them how much money and manpower they have invested.

4. If you don’t want to invest too much money, you have to choose to invest time and add in the execution ability to achieve the goal you want.

5. Don’t be busy pushing a lot of content to potential customers every day, and create topics that can communicate with readers. You must know that all value comes from communication. No matter how good the content is, it is better to communicate with the readers once.

6. If you want to create more communication opportunities with readers, you must ask readers more questions, ask readers when they like to receive content, put forward valuable opinions on your public account, etc.< /p>

7. Don’t be dazzled by those 1 million fans in 3 months. No matter how many fans you have, it is useless if it cannot be converted into value. The fans we need are those target fans. The quality of fans is more important than the quantity of fans.

8. Publishing articles does not necessarily have to be long, but it must make readers think.

9. Pay attention to your competitors’ WeChat accounts. If you follow 10 or 50 of them, 50 people will teach you how to do WeChat marketing. All you have to do is optimize all their methods. Remember, competitors are the best teachers.