How to evaluate a poster from the perspective of color? I think this is the same as the choice of works of art. Posters are practical commercial works of art. First of all, the main contents of publicity should be clearly introduced. For example, movie posters should clearly introduce the image of actors. The second is to highlight the artistic spirit or product characteristics. The propaganda content is concentrated and obvious, or bright, colorful or gloomy, expressing emotions. Even the plot. Third, we should embody correct values. Fourthly, it should have the national and regional characteristics in rainy times, which can infect the audience and convey meaningful information. Fifth, it should have a certain connotation of knowledge economy. The answer can be supplemented by your feelings about the two paintings. What works of Zhang Cai can impress people and should be good? What is the appreciation of excellent poster works? Appreciation of excellent poster works is as follows:

1. The cartoon style poster for restaurant opening, which is embodied in the form of cartoon style+court grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. At the beginning of the second half of July, the summer mobile phone poster of green plants will soon pass in June, and we will also usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables, chairs, books and basketball court elements outside the window.

4. The 20th pawn Exhibition of Shaping University in Nagoya has a prominent theme, which easily attracts people's attention. The dictionary is a lattice form similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose red with blue (classic red and blue collocation); The word "Zhan" is green, blue, dark blue and purple (with a gradient).

A lot of blank space is reserved, and the upper part of the picture is in sharp contrast with the lower part. This can make readers focus on the text and make the information easier to read.

How to write posters and analyze embellishments? In fact, embellishment is to make it more perfect on the original basis. A good poster design should guide users to see and think about one thing. Whether it's an event, a band, a product or a movie preview, a poster should contain something for users to see and think about. Don't try to merge too many elements or mix messages. Think of each poster design as the road to the event (even though it may not be prepared for the event itself). One of the most exciting things about poster design is that you can use technologies that may not be suitable for other media. Try to combine too many and insufficient elements to create an influential poster design. Pairing a large image with a small object may be an interesting combination. The goal should be to attract attention and encourage people to get closer to poster design to explore more. Posters are an important means to show corporate image. It is organically combined with corporate culture and ideas, which can not only publicize corporate image and corporate culture, but also enable consumers to enhance their consumption confidence while understanding corporate culture. Posters are enterprise information publicity materials and an important carrier for enterprises to carry out publicity, promotion and marketing activities. We all know that corporate posters are the "six in one" to enhance corporate image. Therefore, a good poster can help enterprises to enhance their image, better carry out marketing activities, expand their influence, enhance their culture and expand their profits. Poster creation should not only be "refined" but also be "clever" in the creation of corporate publicity materials. 1. clearly requires that no matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, if Party A asks you to design a poster, the poster is aimed at the promotion of new product cups, and you can enjoy a discount for a certain period of time, we must know what the poster is for. First of all, we must understand that this is a new product and we must promote this new product. Second, we must know that there is a discount. 2, clear theme style Here we know what to do and the purpose, and then we must clear the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't upstage them, and we can't just pay attention to this aspect. The characteristics of new products should be enlarged, and the preferential activities should not be weakened. Looking for materials, we need to find suitable materials after the design is clear. We can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the choice of materials is also very particular. After the material is determined, we will start to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing and distinct layers. Find a corporate service and go to Pig Bajie. Home delivery, inspection and acceptance, and then payment.