One year after purchasing the milk shed, Bright Dairy (6597) entered the high-end bakery for white-collar workers in Shanghai. On September 1th, the first bakery in Shanghai, "Bright Youbei", which uses bright Youbei fresh milk to make dough and is directly baked in a traditional kiln, opened at No.152 Wuding Road, Jing 'an District. The store is 32 square meters, with 5 series of 32 breads, more than 1 creative drinks, 6 seconds of furnace direct fire and 5 seconds of steam bath, which is refreshing. Bread made with Ubisoft fresh milk and momchilovtsi-flavored puffs are the first in Shanghai. Lin Lin, Marketing Director of Bright Dairy Milk Shed Food Co., Ltd., revealed that the company hopes that "Bright Youbei" will become an influential enterprise in Shanghai baking industry in three years, and plans to open three stores in one year and franchise stores in three years.

The first store of Guangming Youbei UR Bakers is divided into four areas: bread cellar baking area, water bar area, dining area and social kitchen, in which the social kitchen can be transformed into baking experience space or meeting space.

The product made by the shopkeeper is "Youbei Fresh Milk Bread Series", which uses Youbei Fresh Milk, a star product of Bright Dairy, instead of water to make dough. No drop of water is added in the whole production process, and each serving of fresh milk toast is equivalent to 2 ml of Youbei Fresh Milk. Making fresh milk bread with Bright Youbei, a century-old dairy company, Bright Dairy leads the industry innovation.

In addition, it is the first and only bakery in Shanghai to bake bread by direct fire in a kiln. Direct fire in the kiln can lock the moisture of bread more quickly, making the bread crispy on the outside, soft inside and good in taste. In the future, Bright Bread can contract the western breakfast of Shanghainese together with milk.

In addition to "Youbei Fresh Milk Bread Series", Guangming Youbei has also created a series of new flavors of Shanghai style, such as Italian breads Fuka Xia and Chabada baked in the kiln, puffs with yogurt flavor in momchilovtsi and miscellaneous grains bread with nuts; There are also coffee series, fruit series and classic cheese series of bright dairy frozen milk, which attract young white-collar workers in Shanghai.

It is reported that the Bright Youbei Store opened today is the first attempt of Bright Dairy to enter the baking industry. The first thing you see when you enter the store is the red brick wall behind two large kilns, and the traditional Italian kitchen attracts attention.

In the face of escalating consumer demand, Bright Dairy takes advantage of its resources and aims at the high-end market. He Wei, general manager of Milk Shed Food Co., Ltd. introduced that the products of Guangming Youbei Store are more suitable for Shanghai people's tastes. French baking technology combined with Shanghai flavor reduces sweetness and calories, and the products are more refined. Foreign waiters in the store will say hello to customers in Chinese; The open social kitchen allows consumers to experience baking, with a dedicated mobile phone live broadcast stand, hoping to become a online celebrity store.

Unlike the milk shed, which is mainly aimed at middle-aged and elderly consumers, Bright Bakery focuses on young people and its products are more advanced. In the future, it will mainly open stores in the central city. As a part of Shanghai People's Livelihood Project, the milk shed currently has 2 chain stores (11 of which are front-store and back-store bakeries). In the future, it will develop to the suburbs and even enter the Yangtze River Delta with the population trend, and the number of stores is expected to double to 4 in three years.

It is reported that the milk shed will also be renovated and deeply integrated with Bright Dairy. In the investor interaction on the 9th, the company said that Yimin Food Factory No.1 and the milk shed accounted for a small proportion of the company's total revenue and profits, which did not reach the level of importance of separate disclosure.

it is understood that the first store of "Guangming Youbei Baking Store" in Modu is another product line layout after Bright Dairy entered the cold drink market, marking the company's formal entry into the baking market, aiming at upgrading diversified consumption scenarios through product innovation and integration and realizing "old brand and new look". As the product has a cultivation period, at present, it is mainly to build a brand, and there is no requirement for performance for the time being. In the future, more cross-border products will be launched, including white rabbit milk cookies, green balls with milk elements, cheese moon cakes and so on.