The L'Oreal incident was aroused, and as buyers resisted and reported it, L'Oreal finally apologized for the incident and issued some compensation measures. However, buyers were still relatively reluctant. They preferred direct payment to coupons.

The price difference will be refunded, so does L’Oreal’s belated apology make sense?

What's the reason for the integrity? L'Oréal's official flagship store releases large vouchers. Nowadays, many beauty products will choose to cooperate with anchors. Because the anchors are famous, they will choose to help carry goods.

L'Oreal has been posting online before during the Double Eleven period to ensure that Li Jiaqi's live broadcast room has the best price on the entire network, so many people bought 50 pieces at 429 yuan in Li Jiaqi's live broadcast room, but L'Oreal's own live broadcast a week later

A large amount of vouchers were released during the period, so on average, 50 pieces of facial masks were purchased for 257 yuan. The price difference was so big that consumers exploded, and then rushed to L'Oreal's customer service hotline, but they could not find any help.

A satisfactory solution.

Li Jiaqi and Viya issued a statement together, and L'Oreal issued a solution. It was not until Li Jiaqi and Viya jointly issued a statement stating that they would stop cooperation. If L'Oreal didn't respond at all, the company took the blame. Later, L'Oreal issued some policies. This made many people think

I am very speechless, because the most fearful thing about cooperation is not being trustworthy, and what L'Oreal has done is indeed very inhumane, and it ignores the interests of consumers and bullies customers. This is also a sign of corporate dishonesty.

Was the anchor at fault in this matter?

I have also seen some different opinions on this matter. Some people think that this is because the anchor forces the brand to make concessions. At the same time, the anchor gets the money with both hands. The brand can obviously give a more favorable amount and intensity, but because of the anchor, it makes concessions.

In many cases, the rights of customers have been reduced. However, in response to this matter, L'Oréal's own commitment is that it has turned its back on itself and disowned others. If it cannot do so, it does not need to make the maximum commitment. On the other hand, if it is not willing to give up benefits, it should not

It is perfectly fine to find live broadcasts and bring your own goods. It is impossible to want the traffic of the anchor and make profits yourself. At the same time, consumers do not need emotional capital. If there are no anchors, the brand may not take consumers seriously.

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