I think Li Ziqi can make a comeback. I hope that Li Ziqi will not be affected by this incident and continue to bring more rural and ancient works to everyone and let people know more about Chinese culture. Li Ziqi
Li Ziqi brought Hangzhou Weinian to court, and Hangzhou Weinian stated that this was an equity dispute. However, Li Ziqi's assistant said that the so-called "equity dispute" is just wishful thinking, and the actual situation is more complicated than this.
at the beginning, Weinian registered a bunch of trademarks related to "Liziqi", but the trademark ownership did not belong to "Ziqi culture". The purpose of micro-reading is very simple, that is, to form an encirclement of the surrounding trademarks, so as to facilitate the control of the brand "Liziqi". In the event of a dispute, Li Zikai can only abandon the original brand and account, and it is not difficult for her to make a comeback! The dispute between Li Ziqi and the company
is very bad for Li Ziqi! Because once something happens, the worst thing is her. Originally, Wei Nian cooperated with Li Ziqi, and * * * shared the "Ziqi Culture". Wei Nian's MCN organization and Li Ziqi were equal partners. However, micro-reading controls the trademark and creates various encirclement circles. Li Ziqi will eventually become a migrant worker of micro-reading, and the relationship between the two sides is no longer equal.
Wei Nian said that his own company is defined as a company and a new consumer goods company with oriental food culture. Eye-searching and enterprise-searching show that companies related to micro-reading include Guangxi Xingliu Food Co., Ltd., Guangxi Jiaxu Food Trading Co., Ltd. and Guangxi Xuzun Food Technology Co., Ltd.. At the same time, the "Liziqi" brand operator on major e-commerce platforms is micro-thinking, not the "Ziqi culture" of its joint venture with Liziqi.
among these affiliated companies, one is particularly noteworthy! Guangxi xingliu food co., ltd. The company is a manufacturer of Liziqi brand snail powder. Hangzhou Weinian holds 7% of the shares, and Liziqi is not a shareholder. The products produced by this company once had big problems and were exposed. At that time, some consumers found that the emergence of civilization in the snail powder of Liziqi brand caused doubts. Now that we think about it again, it is estimated that we are wrong about Li Ziqi.
Now, Li Ziqi and Wei Nian are in court, and Wei Nian has also transferred the trademark to Ziqi culture. Why do you want to transfer the trademark? Is it because of pressure or other intentions? We don't know. However, in October, Wei Nian tried to compete with Li Ziqi for trademark control, but was rejected. Who will win in the end? It's hard to say.
Li Ziqi's advantage is official recognition and online support. As a representative of capital, micro-reading has no good impression on the public except cold-blooded and quick success. The advantages of micro-reading are: familiar with hype packaging, and good legal ability! Otherwise, the original snail powder blade incident would not have been so clean!
in my opinion, I hope Li Ziqi can win. After all, MCN used various means to win over media people and various road networks, then harvested the traffic bonus, and finally deprived the media people of their accounts. There are too many such phenomena.