In addition to the development of Liziba in recent years, the more important reason for raising such a question is that Chongqing Youpin saw Liziba's attempt to commercialize itself.
The first sign of the commercialization of Liziba is the opening of the tourist center on the first floor of the railway station building.
At this time, Liziba has not been officially commercialized, and the important attribute of the visitor center is still service-oriented.
Chongqing Snack Street opened on the second floor, and Liziba officially opened the road to commercialization.
Not only that, floors 3-5 of Liziba Railway Station have been fenced off and investment is being invited. In other words, in addition to the Chongqing snack street that has already opened, Liziba has even greater "ambitions".
So, what is the Chongqing snack street in Liziba like? On-the-spot investigation of Chongqing excellent products.
From Liziba Station, down the stairs to the second floor, I finally saw its true face-Shixiang Xiangyu Food Club.
There is still a lot of space here, but there are basically no guests because the tour is close to closing time.
The stalls and dining areas are separated, and the shops are relatively concentrated. You can buy your meal and then go to a separate place to enjoy it. This model is also commonly used in snack street.
After the booth, the store still warmly greeted the tourists and didn't want to let go of any possible guests. I have a general look at the tour products, including barbecue, milk tea, Chongqing noodles, hot and sour powder, rotating hot pot and other catering forms.
As far as categories are concerned, it is still very diverse and should be enough to meet everyone's needs.
Relatively speaking, the prices here are indeed higher.
Take the well-known hot and sour rice noodles as examples, such as plain hot and sour rice noodles 10 yuan and miscellaneous sauce hot and sour rice noodles 15 yuan.
Compared with Jie Fangbei's hot and sour powder, miscellaneous sauce's is only 9 yuan. Although the dining environment is much better, it is such a premium. I wonder if you can accept it?
Does such commercial development mean that the commercial potential of Liziba can be effectively exerted?
You can do some simple analysis, from which you may find the answer.
Does Liziba have commercial potential? This should be beyond doubt, after all, it can attract so many tourists and bring a lot of people. However, how to convert these people's flows into actual purchasing power is the key to commercialization.
On the winter night in Chongqing, around 8 o'clock, the surrounding area of Liziba has been somewhat deserted.
Except for the railway station building, most places are dark because of the warm light. A convenience store and another specialty store in Chongqing continue to stick to it alone.
Although there are many tourists in Liziba, they just pass by in a hurry. After taking photos on the observation deck, they will leave quickly. Tourists and friends have come, but they can't stay. Where does purchasing power come from?
Of course, it's not just so pessimistic. At present, the commercial development of Liziba seems to be a foregone conclusion, but how to implement it needs clearer planning.
Liziba is not fighting alone. Behind it is the famous three-story road. Continue to go up, and you will reach the 202 factory.
When this whole line is connected in series, the commercial development of Liziba will have a better prospect.
At present, the biggest problem of Liziba is that there are not enough sightseeing contents and service formats for tourists to stay, and there is no need for tourists to continue wandering or dining here.
But at the same time, these missing things will also become an advantage of Liziba.
There are no other commercial facilities around. When everything develops, Liziba will become the only choice for tourists and friends.
The second floor has been developed into a snack street in Chongqing. What will the third floor to the fifth floor look like? Chongqing Youpin expressed great expectation.
Liziba already has certain basic conditions for commercial development. When it will be successful, you can give the time answer.