Shede Liquor-created the most personalized liquor brand. It is far less than Shuijingfang and Guojiao 1573, but it still becomes the brand with the best growth of high-end liquor upstarts in China. In 2118, the sales volume was 481 million. In October, 2112, the Jiexin expert group headed by Weng Xiangdong began to plan the whole case for Shede Liquor, and renewed the cooperation for three times. The cumulative cooperation time is 6 years. In order to be willing to plan a brand core value with great shock and height-"Being willing to give up is a kind of great wisdom", we have created meaningful, "Being willing to give up wine, realizing a smart life" and "A bottle of wine that can be put into the study" around the core value, and the film and television advertisement that touches the hearts of consumers "Being willing to part with the beloved for the sake of dreams, being willing to give up ease and glitz for great achievements, and being willing to give up the business elite for a short time and a long time". At the same time, activities such as prize-winning essay writing, forum of willing elites, lecture on willing talents and business wisdom, and quiz of willing figures with the theme of "willing wisdom life" were launched to convey the brand culture to consumers in a subtle way. In terms of communication, it also uses precision-guided strikes, using VIP users of mobile companies and credit card gold holders to carry out public relations. And through the cultural salon, we will hold tasting meetings and group purchase promotion meetings that are very attractive to high-end people, start the first round of consumer groups, and create an atmosphere of elimination.

Kunlun lubricating oil-sales increased by 3 times, and the structure of high-end varieties increased from 12% to 41%. Kunlun has fully implemented the brand marketing strategy formulated by Jason-"Originating from China Petroleum-Leveraging Power", "Taking off with Shenzhou 5***-Jason planned to use Kunlun on Shenzhou 5 with a keen news vision about 11 months before Shenzhou 5 took off" and "hyping the lubricant industry as a high-profile industry like a mobile phone", which has gained a lot of free communication. Enter "Weng Xiangdong" in GOOGLE, and you can find thousands of lubricating oil news planned by Jiexin. A year later, sales increased by three times, and the structure of high-end varieties rose from 12% to 41%.

Nanjing subway-the subway is no longer a means of transportation, but an interpersonal position full of deep humanistic care. It has become a part of Nanjing's urban strategy to creatively incorporate the benchmark of inciting Nanjing's humanistic quality improvement, and a large number of government resources have spread the brand for free. Was named "2118 actual combat advertising case gold medal".

Jiexin has extracted the core value of "carrying humanity, reaching body and mind directly" for Nanjing Metro, which is in line with the main theme of a harmonious society and has become the first stop of Nanjing's urban strategy and humanistic quality improvement. Vice Minister Xu Ning of the Propaganda Department of Nanjing Municipal Committee volunteered to participate in the brand strategy conference. On the landing level of core values, we have successfully built two brand stations, "Candy Station and Harmony Station", and passed on humanistic care to the public through a large number of service innovations, such as functional music. "The next station" series creative plane was praised by the leaders of the municipal party committee as "it can make people feel that the society is full of truth, goodness and beauty, and the picture of migrant workers can reduce the crime rate". The case was awarded the "2118 actual advertising case gold award".

Xiangpiaopiao milk tea-has grown into the first brand in China milk tea industry, and its sales have increased from more than 31 million to 821 million in three years. Jiexin provides services such as overall strategy, regional layout, brand planning, VI design, investment promotion and sample market building for Xiangpiaopiaopiao. The unique brand positioning is "pure feeling", and the VI design with "wings" as the main memory point is full of personality and visual impact, which makes Xiangpiaopiao have the genes of the first brand and creatively puts forward the music marketing route, laying a good foundation for the rapid growth of Xiangpiaopiao. Potential investment has obtained high-quality channel resources, and the sample market has made a good start, reducing the risk in the initial stage of market launch.

bee's nest-Discover Blue Ocean+leverage Obama to endorse black honey, increase gross profit margin by more than 3 times, but not establish a perfect monopoly system (SI, shopping guide and terminal service system). Jiexin tapped the unique resource advantages of Hubei, a province with thousands of lakes, and combined with Chu culture and history, classic Hubei products such as Shennongjia earth honey, Honghu lotus powder and Jiangxia royal jelly soft capsules were combined and named as "Chu Bee Charm", which focused on government affairs and business gifts market, and increased the gross profit margin by more than three times. Say goodbye to the present situation that Hubei only has low-end gifts such as duck neck and Xiaogan hemp candy. On February 21th and February 21th, 2119, on the day when US President Barack Obama was sworn in, a 1/4-page advertisement of "Black President, Black Bee's Nest" planned by Jiexin appeared in a large piece of Obama's related report, which was skillfully combined with the full-page newspaper news, which was equivalent to making the whole page a part of the bee's nest advertisement, which not only greatly enhanced the advertising effect, but also instantly made black honey spread automatically among Jiangcheng people. After calculation, it was achieved that.

Youmo milk tea-grasping the industry essence of snacks, novel brand naming and innovative categories, and boosting the successful listing and hot sale of crayon Xiaoxin milk tea brand Youmo. The interesting brand name "Youmo" closely follows the psychological characteristics of the target consumers and becomes a prop for their emotional expression. At the same time, it maintains a high degree of unity with the brand style of Crayon Shinchan, laying the gene for "Youmo" to become a strong brand. The innovative category "Five Grains Milk Tea" makes consumers have strong expectations for the development prospect of Youmo milk tea, and the order amount is 27.8 million at the first investment, nearly double the customer's expectation. The humorous advertising film "Joint Code" has aroused widespread concern and discussion among consumers in an entertaining way, which has attracted the attention of consumers. The model market building scheme, new product quick marketing scheme and network marketing are pragmatic and low-cost, all of which have been well received by customers.

Shandong Liuhe group-Liuhe cuisine not only provides the source of human strength-meat, but also discovers the new taste of life for consumers-fresh, interesting and touching new experiences. Through the interesting naming of sub-brands such as "Double Life" and "Life Life" and the vivid advertising slogan "One Two Three Four Five, Liuhe is full of incense", Liuhe brand is more three-dimensional and full. Recently, it appeared in some meat industry exhibitions with a brand-new image, and became the object of imitation by other competing products in the same industry, with rapid sales growth. At the same time, Jiexin found a new way, started from the height of Liuhe Group's corporate culture, sorted out and planned the relationship between various departments of the group, and combined with Shandong regional culture, Liuhe Group's corporate culture and other factors, refined the precise and cultural core values for Liuhe Group; For Liuhe Food Division, Jiexin launched a vivid and nifty advertising slogan "One two three four five, Liuhe is full of incense", which was unanimously adopted by customers. Through the redesign of Liuhe brand logo, product packaging and enterprise VI system, Liuhe brand image has taken on a new look, and it immediately stands out from other brands in the same industry. Both parties fully believe that this close cooperation between Jiexin and Liuhe has made another classic case in Jiexin's database, and it will also become a highlight in Liuhe's historical archives.

Good housekeeping-Through core value planning, innovative categories and strategic upgrade system of specialty stores, sales of good housekeeping in the domestic market increased by more than 81% in 2117. The core value of "pure ecology" is determined for being a good master, and the main slogan "Healthy and pollution-free China is a good master" rhymes with atmosphere, vividly deducing the core value of the brand and highlighting the atmosphere of industry leaders. The sub-slogan "only throwing seedlings, not feeding" is simple and neat, which further sublimates the core value of the brand. At the same time, it is proposed to "reject livestock meat" for market cutting, expand the consumption scale of marine food, and marginalize alternative competitive categories; Refine brand-new selling points for high-end sea cucumbers, and launch the "Blue Blood Noble" sub-brand. After raising the price by 31%, the sales volume will increase by more than 75%; Innovatively launched the category of "ocean breakfast", which opened up a new blue ocean in the breakfast market. In 2117, Haodangjia's domestic market sales increased by more than 81%.

cultivating salt for a long time-using creative market cultivation strategy, and in the homogeneous and low-price competitive market, it has shaped differences, promoted brand premium, and increased sales by 1.21% year-on-year. In the salt industry, where the product homogeneity is very serious and the profit is very low, we should lock in "multiple compound nutrients" and "mysterious" and "noble" elements to carry out product innovation, build the foundation of differentiation and premium of salt cultivation for a long time, creatively develop the brand appeal of "every mouthful of delicious food adds points to health", and cultivate the market with "affordable and sustainable health road"-there is no expensive health care products, and there is no easy forgetting to take them, so good things can be continuously ingested. Under the salt monopoly system, the core markets such as Zigong and Neijiang were started, and consumer education was carried out at low cost, and sales increased by 1.21% year-on-year.

Su Yi Xian-innovative category, leveraging the knowledge of the old category, grasping the group with strong demand power as the leading consumer group, and skillfully cultivating the market. Mystery and metaphysics of sodium aspartate-to show that "my freshness is not another freshness". Play the banner of "freshness and usage are the same as monosodium glutamate", reduce the strangeness of consumers' use, and promote the concept of "unlimited dosage and unlimited usage" through soft publicity, grasp the groups with the strongest demand motivation to cultivate the market, and then guide them by taking them as benchmarks-first make a personal market, and then organize the market; Do pregnant women and infants first, and then spread to white-collar workers; Do culture, education and health first, and then spread to families; First as an exclusive/passive user of monosodium glutamate, then as a mild user, the market introduction was completed at low cost, and the era of fresh vegetables was created.

Jin Wa-China was the first company to launch the banner of "social marketing", which attracted public attention and greatly enhanced the brand reputation. In that year, the advertising rate was only 2% of the sales, but it still achieved a growth rate of 42%. Jiexin has formulated the overall strategy for Jin Wa, put forward the differentiated positioning and taste innovation of "social marketing" and "nutritional jelly, Jin Wa", and spread the brand positioning with the deep communication strategy of integrating marketing communication and innovation. At that time, Jin Wa's advertising rate was only 2% of sales, but it still became the fastest growing brand in the whole jelly industry with a growth rate of 42%, which is a miracle for the jelly industry with high advertising dependence.

Yaohan, Wuxi-has created emotional and label value for high-end department stores, and got rid of homogenization competition. It extracts the core value of "wisdom aesthetics" for Wuxi Yaohan, creates added value beyond goods and environment-spirit and label value, and plans and implements a series of integrated marketing communication schemes with the three strategies of "brand strategy, cultural strategy and service strategy" as the main line. Through the successful implementation of the series of brand theme schemes of "Beauty Boundless and Wisdom Eternal", series of cultural theme schemes of "Great Wisdom in Tin and Great Beauty in Tin" and series of service theme schemes of "Smart Aesthetics Consultant", the leading brand of Wuxi Yaohan department store industry has been achieved.

aerospace real estate-has shaped the most unique brand core value, and created an intensive growth path that transcends the project brand and is driven by the company brand. Jiexin has planned a highly personalized and infectious brand core value for aerospace real estate-"Building a Space Station on Earth", and formulated product and service innovation with the core value as the commander-in-chief-and put forward the "golden key" service project for the first time in the industry, and put forward higher standards and service requirements of "product research and development, quality control, after-sales service and property management service" on the basis of industry standards and national standards, which aroused shock and concern in the industry.

jiale milk-through the four low-cost strategies of "sub-brand+music marketing+news hype+integrated communication", the sales increased from 35 million to 81 million. Help Jiale milk to open up the market at ultra-low cost, with annual advertising investment of less than 1.6 million and sales rising from 35 million to 81 million, thus freeing Jiale from the predicament of running out of ammunition and food and rejuvenating.

Hisense, which is clearly separated from Gree, Midea and Haier, occupies a leading position in the high-end air-conditioning market. With its extraordinary depth and originality in brand strategy research, Jiexin has provided excellent service for Hisense, making Hisense air conditioners bid farewell to the free positioning, and all the communication is centered around the positioning of "pioneer in frequency conversion technology", which has formed a distinct division between Hisense and Gree, Midea and Haier, and promoted Hisense to occupy a leading position in the high-end air conditioning market. At the same time, it has greatly enhanced the overall sense of value and respect of Hisense brand, and played a powerful role in boosting Hisense's growth into the healthiest and most potential home appliance brand in China.

Galanz-a series of news hype planning provided by Jiexin for Galanz has greatly enhanced the brand prestige and reliability. Galanz's advertising fee accounts for less than 1.2% of sales. This is a miracle in the home appliance industry. Is the Price War Low-level? Written by Weng Xiangdong. Press releases such as "Galanz, a successful model of total cost leadership strategy" were published in China Business News, southern window and Think Tank. Not only were the full texts widely reprinted, but many media often quoted wonderful paragraphs and viewpoints when reporting and commenting on price wars. According to the collected newspapers and online inquiries, they were reprinted or quoted more than 3,111 times.

Ming Kai Lighting, which refines the brand core value with strong humanistic thickness and appeal, "always lights for you", has the potential to attract investment, quickly integrate dealer resources and establish a best-selling mechanism for performance growth. In the case of serious product homogeneity, Jiexin has refined the brand core value with strong humanistic thickness and appeal-"always lighting for you", which has won the deep recognition of consumers from the emotional point of view, and is also very individual and differentiated compared with competing products; Through the spread of "Guangsha Group+Shanghai Lighting = Ming Kai Lighting", potential dealers quickly realized the strength of Ming Kai; Under the guidance of the performance management system with correct orientation and scientific assessment points, the Marketing function has been strengthened, and the division of departments has been opened up with a smooth process. The focus of the assessment of the sales team is on the indicators that are valuable for long-term development, such as the comprehensive channel management and control ability, rather than the short-term sales payment. The domestic pilot, especially the model market development, was very successful and accumulated the team ability to start the national market on a large scale.

Oriental God-enhance the perceptual added value of the brand, discover the new blue ocean, creatively use the first round of target consumer group model of Jiexin to start new markets, and establish the position of Oriental God as a domestic leading brand. Jiexin tailored the core advertising slogan "Keep fit at all times" with the trinity of "brand name+functional value+emotional value" for Oriental God, which was highly praised by the leadership of Oriental God. At the same time, a large-scale public relations activity with social responsibility and humanistic care was planned, which targeted the first round of mental workers and white-collar workers with heavy life pressure, busy work and sub-health state, greatly enhancing the brand's popularity and reputation, and making Oriental God quickly become a tiger of products in the same industry in the market.

galaxy electronics-gives a fresh breath to cold high-tech products. Jiexin's original instrumental marketing and whole-process optimized communication greatly improve the success rate of industrial product marketing. Jiexin carried out brand strategy planning for galaxy electronics, refined the highly infectious and atmospheric slogan "Shine for you", and created an entertainment marketing model in the set-top box industry for the first time, and designed a mascot with a modern sense of science and technology for galaxy electronics; Tailor-made instrumental marketing and whole-process optimization communication strategy have greatly enhanced galaxy electronics's brand image and corporate image, and enhanced galaxy electronics's goodwill in the eyes of customers. At the same time, the corporate culture system planned by Jiexin for galaxy electronics has been highly praised by customers.

Amoi-Jiexin has planned the brand strategy for Amoi Electronics, refined the brand core value-"Exquisiteness" with great personality and appeal for Amoi, and guided Amoi's marketing and advertising strategy to focus on the core value. Xiaxin