In order to ensure the smooth development of activities, it is often necessary to make a careful activity plan in advance, which can clearly define a general direction for an activity. How should we make an activity plan? The following is my carefully organized 520 preheating activity plan (selected 8 articles) for reference only. Let's have a look.
520 Preheating Activity Plan 1 I. Activity Form and Theme:
The event was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1, site layout:
Before May 10, the hotel food plaza will be arranged (green plants will be arranged between the dining table and the corridor, the hotel POP flag will be posted, and the lighting will be well configured);
2. Advertising:
On may 1 day, the public relations marketing department produced 10 posters and posted them in Biyibi supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A. Dining time starts from 17: 30.
B, 200 roses will be ordered by the Public Relations Marketing Department before the afternoon of May 19.
4. Marketing methods:
Through on-the-spot marketing, tourists can buy tickets for dinner directly in the bar, and every couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
Seven Luo Songtang or corn cream soups.
Seven butter packages
Seven steamed mandarin ducks (steak with black pepper sauce/tomato sauce).
Fruit platter 1 serving
Vegetable salad 1 serving
Red wine/coffee/black tea 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
520 Warm-up Program II Activity Purpose:
First, strengthen the corporate culture atmosphere.
Second, understand the voice of beauticians.
Third, expand new customers.
Activity theme:
520, say hello to the beautician
Activity time:
20xx May 20th
Activity content:
On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.
Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their outlook for the future and touching stories around them).
Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you draw and guess, etc. )
Link 3: beautician canvassing link (beauticians stop canvassing for relatives and friends and choose the best beautician)
Link 4: Award-giving link (excellent beauticians delivered their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )
520 Warm-up Program III. Activity Time
May 20th (Monday X)-2 1 (Monday x).
Second, the theme of the event
Destined to buy xx520 Carnival.
Third, the content of the activity.
1, shopping sends romance.
During the activity, a chocolate (worth X yuan) or a rose (worth X yuan) will be given on the day of xx when the accumulated shopping is over xx yuan (gold jewelry is over xx yuan).
On the same day, the accumulated shopping was over xx yuan (gold jewelry was over xx yuan), and the cash coupon of Laoshu Coffee was given xx yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, xx internal broadcast opened an on-demand hotline, and couples can express their feelings to him or her in the form of true feelings. You can order a song for your lover, or you can walk into our studio and sing a song for your lover. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to play love songs that you can't say, sing or order for your beloved on the internal broadcast.
Step 3 create an atmosphere
During the event, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their lover, thus promoting sales during the event.
The fourth is the publicity of activities.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X per day, set meal estimated at X per day).
2. SMS fee: X yuan
3. Other expenses: X yuan
520 Warm-up Activity Plan 4 I. Purpose of the activity
1, grasp 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate their consumption desire.
2. Increase the number of online shop views to attract new customers.
3. Establish the reputation of online stores and improve customer loyalty.
Second, the activity time.
Xxxx year x month x day -xxx year x month x day.
Third, the theme of the event.
I love you, filar silk heart.
Fourth, the active object.
Suitable for female customers aged xx to xx.
Verb (abbreviation of verb) activity content
"I love you, filar silk heart" special activities.
Buy a reality show, share the beauty and win the gift!
1, sharing is a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)
2. Lucky arrival award. (x per month)
3. Loyal customer award. (year-end x)
Popularization of intransitive verbs
1, key time for publicity: x days before the event; X days after 520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want messages, signature documents, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat, etc.
VII. Work before promotion
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales speed of goods will be faster than usual, so adequate stocking is the guarantee.
2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: Find suitable consumer groups and make targeted promotion plans.
520 Warm-up Program 5 I. Theme of the activity
Passion blooms, and there is love in the times.
Second, the activity time.
May X to May 20th.
Three. Activities:
(A love song duets true confession.
On May 20, XX: XX-XX: XX, a special area was set up on the side of the children's area in Building X. The live microphone is connected to the broadcast room of the shopping center, and couples can sing or pour out their hearts to him/her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic Lover Rose Perfume (5.20)
During the normal business hours on May 20th, customers can get a rose (xxx only) for free at the promotion service desk on the 6th floor. On the same day, if you buy over xxx yuan in cash, you will be given a box of exquisite chocolates.
Note: the consumption amount is not cumulative, and only one chocolate can be given at a time with the cashier's receipt (the cash purchase exceeds xxx yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1. Media selection: xx Evening News.
2. Layout specification: xx Evening News 1/3 Edition in red.
3. Release date: May 20th.
4. cost: xxx yuan.
Verb (abbreviation for verb) cost
1, exhibition board X: xxx yuan.
2. lintel x: xxx yuan.
3. Print advertisement: xxx yuan.
4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department.
5. Audio fee: xxx yuan.
6. Other miscellaneous expenses: xxx yuan.
Total: about xxx yuan (excluding the cost of roses and chocolates).
Sixth, tips
In this activity, vip cards can use the discount function.
520 Warm-up Program 6 Activity Purpose:
1, welcome the online Valentine's Day peak season, and the brand is greatly promoted.
2. Increase sales volume to give customers confidence and create conditions for pressing goods in May.
3. Do a good job in customer relations.
Activity theme:
Welcome May Day, xx refrigerator discount.
Activity time:
20xx year x month x day (the actual operation effect is good, extended to x month x day).
Preparatory work:
1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.
2. Make publicity in xx market on xx day: put up posters and pack tricycles, and put up posters in front of shopping malls on XX day.
3. Check the inventory and site materials on xx.
4. The unified rhetoric of activities is refined: xx manufacturers do promotional activities in advance, sell at special prices, and give beautiful gifts on May Day.
Field operation:
1, an arch, two tents, two product gas models, a "United Nations Energy Saving Gold Award" Yi Labao and two poster boards.
2.x prototype output.
Activity cost:
Packing tricycles (X vehicles) is xx yuan, transportation cost is xx yuan, and temporary promotion is xx yuan/day ×2 = xx yuan, totaling XX yuan (the venue has a shopping mall application).
Activity summary:
During the period of 1, xx units were sold, accounting for xx% of xx units sold in that month. The sales volume of the main competitors in that month was xx units.
2. Fully publicize the "May Day" peak season, and the sales volume of "May Day" in seven days is xx units.
3. The customer picked up xx sets of goods that month, which was the highest in history. However, due to unknown estimates and other factors, the best-selling models (xx, xx, etc. ) Out of stock began on May X, which affected the sales in May 1 day. There is no agent in this area, and Nanning is the agent for radiation. )
4. Make the sales of refrigerators in xx market have a clearer theme: saving energy and making xx xx. hit the jackpot
5. Gained the trust of customers.
520 Warm-up Program 7 I. Theme of the activity
Time is silent-true love lasts forever.
Second, the activity time.
20xx May 20th.
Third, the venue.
Storefront and surrounding areas.
Fourth, the theme.
The theme highlights the grand theme of online Valentine's Day, and sends warm and romantic service blessings to customers for jewelry stores.
Verb (short for verb) The purpose of the activity.
It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance the customer's recognition of the company. Build a strong brand, and activities will affect stores during online Valentine's Day. Through this activity, the company's image and social reputation will be further enhanced.
Specific activity plan 1: I will be happy when I enter the door.
On the day of the event, all former 10 shoppers will receive a diamond ring worth 688 yuan;
On the day of the event, the 100 lotto gold ring in 68 yuan will be sold in limited quantities on a regular basis;
Send a rose.
Specific activity plan II: Table Tennis Exhibition Competition
Theme: The Secret of Attraction
Award: Attraction Award
Organization: Four lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking ping-pong balls from one place to another with a straw, and the other person is responsible for holding the sucked ping-pong balls with a tray or a small basket for three minutes. The couple/family that sucks the most wins. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.
Reward mechanism: the winner can get the exquisite diamond ornaments rewarded by the company.
Specific activity plan 3: the lady covers the red hijab and binds the man.
Theme: Our love is so tacit.
Award: tacit lover award
Organization: Randomly select 4 couples or couples. The lady wrapped her head in a red scarf and tied a bow tie for the man wearing a mask. Anyone who peeks is considered illegal, and the winner is the one who cancels the game and hits it the fastest. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.
Competition supervision: on-site customer registration or random selection.
Reward mechanism: the winner can get the exquisite diamond ornaments rewarded by the company.
520 Warm-up Program 8 I. Theme of Activities
Your youth, my happiness.
Second, the purpose of the activity
1, add new customers through the beauty salon 520 Valentine's Day activities.
2. Consolidate the old customers of beauty salons
Let more people know about our beauty salon and publicize our brand through activities.
Third, the activity time
28th month of 20xx-5th month of 20xx.
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
During the 1. activity, consumers can enjoy pedicure programs free of charge in the beauty salon, so as to relieve your footstep pressure.
Customers who spend money in beauty salons can enjoy 28% discount.
3. During the activity, all customers who spend all of 580 yuan will receive a bottle of facial cleanser.
4. Customers who spend all of 780 yuan in beauty salons will receive a bottle of hydrating liquid.
5. Customers who spend all their money in 980 yuan in the beauty salon will get a night skin care suit.
6. Customers in 280 yuan will enjoy a 20% discount if they spend more than 65,438+0 in beauty salons, and they will be given a set of inventory solutions.
Popularization of intransitive verbs
1. Promotion time: 20xx years1October 20th to1October 5th.
2. Publicity methods:
First, put two beauty salons in front of Yi Labao.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C. You can put up big posters nearby to promote the activities of beauty salons.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the activity must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standard way, take a standing posture and sit around. When meeting customers, they should agree to smile and say hello, and highlight the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.
4. You can join the nearby supermarket or shop to do activities and give the beauty salon a 520 Valentine's Day coupon as a gift.