Chengdu Hershey

Chengdu Hershey Brand Management Co., Ltd., established in 21, is a large-scale enterprise integrating brand investment and brand operation in catering, entertainment, leisure, health care, foot bath and other service industries. At present, the company owns Jianguo Catering Co., Ltd. and Guizu Paradise Massage Chain Hotel. Brand-new strategic development planning and brand operation concept make Hershey Brand Management Co., Ltd. grow rapidly. Under the leadership of Mr. He Jianguo, the chairman of the board, the company is developing at a high speed and steadily, and constantly expanding into a wider field.

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Introduction

Chengdu is a leader in service industry and the first enterprise in brand operation. Within two years, we successfully built the famous national brands Laoapo Mansion Hot Pot, Five-star Chuanxiang, Hong Qigong Hot Pot and Hong Qigong Boutique Chuanxiang. All-round and accurate consumer-grade positioning makes Hershey brand a pioneer enterprise in the service industry. In 21, it spent more than 1 million yuan to build the first brand Guizu Paradise Massage Chain Hotel in Chengdu leisure industry.

Corporate culture

Taking filial piety culture as the core of the enterprise, it creates the core concept and value of Chinese brand. Based on the development concept of "* * creating a brand and enjoying the brand * * *", the company sincerely looks forward to working with people with lofty ideals to make progress hand in hand. We solemnly promise: under the strong brand operation of Hershey Brand Management Co., Ltd., supplemented by strong all-round support in construction, operation, material distribution, marketing planning and human resources.

History of Development

Laoapo Duck Intestine King Hot Pot was opened in Shengshi, opposite Wukuaishi Bus Station on May 1, 27, which was deeply supported by the vast number of food friends. The scene was very hot ... Chengdu, with rich food culture, is also one of the most competitive cities in the catering industry in China. As the core city where hot pot and mala Tang originated, it exported a large number of special catering products and quickly set off a wave after wave of themed catering trends throughout the country. Mr. He Jianguo, the founder of the old granny, had been engaged in business management for many years before he was formally involved in catering. He found that although the competition in the catering industry in China is fierce, it is mostly low-level competition at the level of "products". In the future, the catering industry will surely enter "marketing competition" and "brand competition". The core focus of competitive strategy will be "cost control ability", "product research and development ability" and "large-scale terminal network expansion ability". In this way, Mr. He Jianguo, the chairman of the company, first refined the material carrier of the old grandmother brand-products. He found that the theme hot pot, although menacing, can set off a phased fashion trend, but ultimately the traditional hot pot is meaningful in taste, profound in culture, has a broad popular base, and has shown amazing vitality after many storms. Therefore, in May 27, the first store of Laoapo Hot Pot opened in Chengwukuai Stone, and with its affordable consumption, brand and fashionable consumption experience, customers were crowded with customers and queued for meals. To the surprise of the industry, the old woman only makes 45% gross profit, which is so cheap compared with other hot pots. It really makes the people have enough hot pot addiction! Really let the people feel what is: low-grade consumption, high-grade enjoyment! Then there was Mr. He Jianguo, who discovered a series of disadvantages in the mala Tang market, which were poor in taste, environment, service and hygiene. After a long period of in-depth analysis and preparation, he decided to upgrade the project in an all-round way to change the public's consumption concept of mala Tang. "Low capital investment+rapid market share" establishes a "low-cost operation, high-quality production, high-efficiency operation and high nanny operation" operation system. In order to make Chengdu Mala Tang, which has a long history, keep up with the development trend of the times, the old woman holds a long-term strategic understanding of the innovation and development of Mala Tang hot pot industry and a strong sense of national industrial mission, and uses brand-new concepts and techniques to create a three-dimensional structural platform of "base+company+store": the base is composed of a technology-intensive R&D, processing and distribution center, and completes all the pre-processes from product research and development, raw material inspection, purchase, pre-processing, packaging to distribution to entry-level stores; The company is responsible for brand culture construction, two-way communication with consumers and integration of industry resources; As a terminal intuitively presented to consumers, the store shows the brand-new consumption experience of the old woman's spicy hot pot. As a result, the standard process of industrialization will be translated into the hot pot industry, and the intelligent technology in the information age will be injected into the whole process of industrial processes and services. In the rapid growth of the enterprise, Mr. He Jianguo, the chairman of the company, proposed to "strengthen brand cohesion and enhance brand core." In 21, Jianguo Catering Co., Ltd. was officially included in the Hershey Brand Management Co., Ltd.. Heshi Brand Management Co., Ltd. aims to serve the top brands in the industry professionally, intently and intently. After a long-term investigation, Mr. He Jianguo resolutely decided to enter the leisure industry. In October 21, the company invested more than 6 million yuan to build a top leisure massage hotel chain in Chengdu-Guizu Paradise Massage Hotel. Chengdu Jianguo Catering Co., Ltd. and Guizu Paradise Massage Chain Hotel are regarded as the flagship brands of the company.

its brand

Chengdu Jianguo Catering Co., Ltd. Laoapo Mansion Hot Pot Five-star Chuanxiang Hong Qigong Hot Pot Hong Qigong Boutique Chuanxiang Chengdu Guizu Paradise Massage Chain Hotel

Company Team

Chairman and General Manager: He Jianguo

Deputy General Manager: Xie Jian

Assistant General Manager: He Jianjun

Director of Franchising Department: Wang Wenjun

Director of Administration Department: Gan Debin < >.