First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the clients of services, and make targeted designs that meet the project in order to attract people's attention in a short time, so as to turn ordinary users into their own potential customers. What should we pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the poster you designed. Only by winning the eyes of users will you have the opportunity to turn ordinary users into their potential customers. Otherwise, all the publicity is a success. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-simplified fonts. At present, the trend of layout design is popular for headlines, small articles, big pictures, well-defined (block structure) masculine and straightforward beauty, with few turns in writing, less changes in fonts, and thick and black lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear levels, and they can't see the key points and find the goals. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the requirements. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again. For example, if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount for a certain period of time, we must understand what the poster is for.

First, we must understand that it is a new product. It's definitely to promote new products

Second, if you know that there are discounts, you must enlarge them to attract users

Third, you must understand that the purpose is to promote new products and attract users' desire to buy

Clarify the theme style. Now that we know what to do and the purpose, we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't usurp the host's role. The characteristics of new products should be enlarged, and preferential activities can not weaken the role of attracting users. We should find suitable materials after designing a clear style, and we can't randomly find a product picture to deal with it. The product picture must show the characteristics of new products, at least it can't be blurred, so the selection of materials is also very particular. After determining the materials, we should start designing and making posters, which is nothing more than typesetting, how to look good and how to arrange them, but we must also pay attention to the clear theme and strong breathing.