This problem will be encountered by 95% of friends in Tik Tok. Do you want to have a number or not, and how to do it correctly? ? Before answering this question, I will teach you a general thinking-platform thinking.
what is platform thinking? To put it bluntly, it means thinking from the platform's point of view, what kind of account he likes and what kind of behavior he supports, so that you can get a score. .
Then, according to this thinking, if Tik Tok were yours, who would you give the traffic to?
1: Being a normal user
What is a normal user? Of course, it is active. So if you want to be a good user, you must first be a good user and log in to Tik Tok every day. Just like a normal user, brush the works you are interested in, like it, like it, and follow the comments. I suggest that the content you read is similar to the content you will do in this account in the future. Many people say that they will pay attention to works in the same field.
2? : don't change the information at will
? Like reality, would you like a friend to change his name, avatar and signature frequently? Certainly not. This is also considered from the perspective of the platform. The platform wants accurate traffic distribution and can also optimize the user experience. For example, if your account name starts with a city, the platform is more willing to give you the traffic in the same city, which is why we can't brush the shop number of other cities (the shop number is to go to major foods every day and share delicious food in restaurants).
3: Don't stay still forever
We know that all apps now have location function. We found this problem when we made the number before (not necessarily 1% correct, but it is possible). Our company has 4 or so mobile phones, and each staff member operates four or five accounts at the same time, and finds their commonly used mobile phones, which makes the traffic flow faster. Later, we wondered if it was because the mobile phones kept a geographical location for a long time. The same WiFi is officially judged as the marketing number (here, you can suggest qualified friends to use the flow card as much as possible), so you will bring one or two mobile phones home every day and then bring them back to work? And then the traffic is slowly rising.
4: The top 1 works are very important
In fact, most people in the industry suggest that the top 5 works should be of high quality, but it is difficult for many novice friends to grasp them, so it is very important to maintain a good content output for at least the top 1 works. We all know that the current self-media is all about vertical and then vertical. In those 1 works, the official will judge which field you belong to according to your content, title and topic, and then through this judgment, push the user label to be consistent with your field. Weight your account through users' likes, stay time, comments and forwarding data? . Here's a little suggestion. The time cost of the previous content will be much higher. We usually hoard the works within one week. When it's easy, we can be sure to update the content regularly, and then start uploading the previous works one after another, so that something will be delayed later, and it won't be too hasty. .
? 5. avoid violating the rules
it is important to keep the number, but it is more important to keep the number. This is also a place that novices easily overlook, and it is also a pit that we have stepped on during the operation. . Generally, video content and titles are more illegal. Resolutely don't touch politics, vulgarity, spoof, and war? . I won't elaborate on these. You can familiarize yourself with the content specification and the list of sensitive words. There are more than 5 light sensitive words. If you don't have these materials, you can ask me for them. Save the hard-earned number, be restricted, or even? Be sealed.
6? : associated binding
As we all know, Tik Tok is owned by ByteDance, and ByteDance has many platforms, such as headline number and watermelon video, etc. So when we make Tik Tok, if we have the accounts of these platforms, we can bind them together, including real names, which is more conducive to platform distribution? , get more off-site traffic.
7? : About the content
Originally, this was not included in the maintenance number, but it is very important. The content positioning is very important for the later maintenance of labels and the realization of drainage. How to position the content, first of all, is to find out what you are good at. You are a professional performer, so you can make jokes. You are a PS player, so you can share the knowledge of this piece. When I meet others, I will talk about PS skills and easily get 6W fans. . You know a lot about the relationship between men and women, so you can take the emotional analysis route? . Of course, if you know everything, but you are not good at it, you can tap the resources around you. For example, I read an account. The owner herself is from Inner Mongolia and keeps horses. She rides horses and runs on the prairie every day, and then the video content is galloping, which is also in line with the life pursued by urbanites. There is another person who works in the bungee jumping field. She pats her clients for bungee jumping every day? Video, also very hot. Therefore, the content must be understood by yourself or not by others, so as to win in the short video competition? . Don't think that any field will be realized quickly, so you should study temporarily. You can never beat a real expert.
It is said that short video is the best choice for ordinary people to counterattack at present, which I quite agree with. Compared with e-commerce, self-media and traditional industries, we prefer to choose short video with low threshold. Finally, thank you for reading my long-winded article, and I wish you better and better in the field of short video? . Those who like me can pay attention to it, and those who have other questions can leave a message. Maybe the next work is about you? . ?