There is great competition in catering and business in campus life circle. How can we stand out? Zero campus shares the campus catering marketing plan, and restaurants can have a wave of marketing.

1, restaurant creativity. Restaurant decoration style can be youthful and lively, with students as the theme to attract students' attention. You can attract customers through environmental design, tableware layout, wall layout and other ideas, and make posters and H5 micro-pages. Customers will come to experience with curiosity. The "Say No to a Person" restaurant in Southwest Jiaotong University is a typical case. In fact, if you want to increase the stickiness of customers, you have to work hard on dishes and services.

2. Explosives strategy. As we all know, all marketing should be based on products. When cooking, you must create your own explosive products. Explosives have a feature of "high frequency and low price". For example, my grandmother's 3 yuan Mapo tofu makes consumers feel that it is worth the money. Although this explosive product may not make money, it brings traffic and drives the sales of other dishes, thus bringing profits to the restaurant.

Restaurants can work hard on dishes according to students' preferences, and create two or three explosive dishes, so that the final explosive products exceed customers' expectations. Through these two or three explosive dishes, other dishes can be promoted. It is suggested that school canteens and restaurants take users as the center and make micro-innovations on dishes regularly.

3. Festival marketing. There are many festivals in China. If we do any festival marketing, we must not regard festivals as festivals. We can't stay on that day. For example, Chinese Valentine's Day can design a "Chinese Valentine's Day Couple Food Activity Week". If there are no festivals in the near future, you can also create festivals, so that users can have festivals every day, and the business of restaurants can be full every day. Business is good on holidays, so don't make special offers.

4, scan the code to order food. Nowadays, life is very fast. When people go to eat, they definitely want to wait in line for a long time and serve slowly. Fast and high-quality service is more popular than special price. How can we create a comfortable dining atmosphere for customers?

5, take-away ordering. According to the rigid demand of teachers and students of the school, the restaurant can make an official account of ordering WeChat in combination with the catering WeChat ordering system, mainly distributing nutritious fast food and special snacks. Take-out, the taste, hygiene and delivery speed of fast food determine the customer experience, and making special take-out allows users to order food continuously.