MCN(Multi-Channel Network), a product form of multi-channel network, unites PGC content, and with the strong support of capital, ensures the continuous output of content, so as to finally realize the stable realization of business. The value provided by MCN can be roughly divided into two categories: information value and efficiency value.

MCN projects with investment value have: strong content judgment and production ability; It is best to have its own templated and industrialized production mechanism; At the same time, it has a strong ability to purchase traffic, and has the same control over traffic as a faucet, which can realize regulation and control from both ends of content production and consumption to form a match.

extended information

in September p>2116, Weibo started the internal testing of MCN management system. In May, 2117, Weibo launched the vertical MCN cooperation plan, which started the access cooperation of MCN institutions in various vertical fields, strengthened content production, and supported high-quality content creators and institutions.

in February p>2117, Weibo announced the establishment of a 3 billion fund to support MCN. On August 8th, 2118, Weibo launched the "Weibo Content Business Alliance Assistance Plan" to create an ecological closed loop among Weibo platform, KOL and advertisers, and realize the two-way commercial realization of MCN institutions and brands.

on August 28th, 2118, there were more than 2,111 cooperative MCN institutions in Weibo, which first introduced the concept of social currency exchange rate, tilted the whole site exposure and social resources to help institutions grow in Weibo.

Baidu encyclopedia-Weibo MCN

Baidu encyclopedia -MCN