Brief introduction of Amsource company:
Since its establishment 10, Jiangxi Anyuan Agricultural Development Co., Ltd. has been recognized and favored by consumers and all walks of life, and won many honorary titles such as "Jiangxi University of Science and Technology Social Practice Base", "Youth Civilization", "Ganzhou Rural Youth Entrepreneurship Demonstration Base" and "Nankang Youth Chamber of Commerce Vice President Unit". In 2007, the first "convenient, fast, economical and reasonable nutrition" restaurant-modern diners was born in Nankang. After the opening, the restaurant's business continued to flourish and its reputation was good. Soon, a second branch was opened in Xinfeng in 2008, followed by the third and fourth branches.
In 20/0/3, Kloc invested 5 million yuan to establish a logistics center covering an area of 2,000 square meters, integrating the central kitchen and the store logistics center, which is also the first specialized catering logistics center in Ganzhou. The logistics center can meet the demand of one-day 10000 person-times, and the demand of 50 stores for nearly 200 million delivery orders. The establishment of logistics center is an important step for the company to March into large chain catering enterprises, which not only ensures the safety, stability and standardization of products, but also provides a solid guarantee for the rapid expansion of subsequent stores. In 20 14, the company has six direct stores, initially forming a chain scale. The store covers the whole territory of Nankang and Xinfeng County, and begins to enter transportation hub areas such as Ganzhou Railway Station and Ganzhou Bus Station.
Eminem source brand profile:
20 15 began to prepare a new brand-amsource. Amyuan is an upgraded brand of modern diners, creating a fast and fashionable restaurant with the theme of Hakka culture, mainly engaged in Hakka food, fresh fruit drinks and special snacks. The restaurant style is designed with various elements with Hakka cultural heritage, adhering to the visual style of combining modernity and retro, showing the beauty of Hakka cultural heritage and the modern beauty of simplicity and fashion. The combination of the two makes the whole restaurant full of fashion charm. In September of the same year, Amyuan Ganzhou Vientiane City Store opened, marking the official landing of the new brand "Amyuan", which is also the commercial center of China. Just a few months after its opening, it has been highly recognized and recommended by customers and all walks of life.
Amsource brand culture:
brand strategy
On the basis of "Hakka culture", we insist on gathering Hakka gourmet products, absorbing the essence of Hakka culture, constantly innovating in environment, materials, services, nutrition, dishes and culture, and carrying out large-scale production and chain operation of catering through scientific standardization measures. On the basis of strengthening the influence of regional brands, expand the national heavy catering market.
The origin of Eminem source
Ganzhou, Jiangxi Province is one of the important birthplaces of Hakka's living and reproduction and Hakka culture. Tracing back to the source, it is naturally inseparable from Hakka history and culture. Hakkas are a branch of the Chinese nation. Over the past 1000 years, they have migrated from the Central Plains, covering more than half of China and overseas. Hakka dialect is called "Hakka dialect", and the nickname of Hakka dialect is "Eminem dialect". The name Eminem attracted our attention. We have always been based on tradition, so why not return to the original.