Beautiful countryside is not just a slogan, nor is it just “painting” or “wearing hats”. The beauty of the countryside and the appearance of the village are only the most intuitive feelings for people. The prosperity of life is only an important aspect. In addition, there are more connotations. Recently, the author participated in the "Special Plan for Tourism Public Service System of Anji County, Zhejiang" compiled by Qichuang Tourism Planning Consulting Agency. I feel that Anji, as the first sample of "China's Beautiful Rural National Standardized Demonstration County", from the perspective of "tourism", Anji's "Beautiful Countryside" still has wider room for improvement, and the planning idea of ??"Anji's 'Beautiful Countryside' Tourism Public Service System" is proposed in the plan. Based on this, the author thinks deeply about how "beautiful countryside" is "beautiful" from the perspective of tourism? How can we be “more beautiful”?
The beauty of the rural environment and landscape
The beauty of the landscape is the reason to attract tourists to the countryside, and it is also the reason why rural residents are reluctant to leave. Beautiful rural landscapes, in addition to protecting the original natural natural landscapes and cultural landscapes in the countryside and improving them, can also plan and build large-scale characteristic landscapes. For example, the author participated in the "Chinese crape myrtle cultural industrial park tourism" compiled by Qichuang Tourism Planning Consulting Agency. "Conceptual Plan", "Conceptual Plan for Eco-tourism Project in Heping Town, Changxing, Zhejiang", etc., through large-scale, scientific and artistic planting of crape myrtle trees, red maples, etc., to create a dreamlike and unique rural landscape, making the countryside unique. Different colors, different faces, and different scenery become more beautiful.
The beauty of rural culture and customs
The beauty of the landscape can light up the countryside and make it particularly enchanting; the beauty of culture and customs can make the countryside more connotative and charming, making the countryside memorable. There are two aspects that shape the beauty of rural culture. One is the sightseeing experience of material cultural heritage such as ancient villages, ancient houses, ancient buildings and ancient ruins left over from history; the other is folk handicrafts, folk activities, etc.
Excavation and activation experience of intangible cultural heritage. For rural areas where both tangible and intangible cultural heritage are scarce, cultural shaping can only rely on implantation. For example, the "Guangde Hehe Ecological Agricultural Tourism Comprehensive Development Project Conceptual Plan" compiled by Qichuang Tourism Planning Consulting Institute has embedded Guangde's "Seven Good" culture, and Zhejiang Deqing County's "Yangjiale" has implanted the exotic culture, etc.
The beauty of rural product system
The beauty of landscape and the beauty of culture are two important cores of beautiful rural tourism. The beauty of product system also requires "beautiful food" and "beautiful living" , "beautiful play", "beautiful shopping" and other product portfolio support. For example, Wangshan, the most beautiful village in Suzhou, not only has natural landscapes such as landscapes, ginkgo trees, tea gardens, and bamboo forests, as well as cultural connotations such as Xishi Pond, Beacon Tower, and Jiulong Pond, it also has the country's first village-level "Chinese Characteristics Commercial Street" and Hot spring resorts, resort hotels and other products, the combination of these products makes tourists feel that Wangshan tourism products are very rich, effectively extending the tourist stay time, increasing tourist consumption, and also enhancing the tourist experience.
Beautiful rural supporting facilities and services
Beautiful landscapes are the prerequisite for beautiful countryside, and beautiful supporting facilities are the foundation. If the beautiful rural landscape does not have excellent and complete tourism service facilities, it will not only fail to attract tourists, but the reputation of tourism will also be greatly reduced. In the planning idea of ??"Anji's Beautiful Countryside Tourism Public Service System", the author proposes to rely on the infrastructure and public service facilities of Anji's beautiful countryside to improve the construction of tourism public service facilities, including tourist channels. , tourism distribution consultation service facilities, tourism slow
greenways, tourism information service facilities (such as network services, etc.), tourism signage and interpretation service facilities, tourism sanitation and safety service facilities, etc., through tourism The systematic improvement of public service facilities meets the dual needs of tourists and residents, making the beautiful countryside not only a beautiful countryside for local residents, but also a beautiful countryside for foreign tourists.
A beautiful rural tourism company’s "hardware" service also needs "excellent" "soft" services, such as high-quality explanations by rural tour guides, warm and thoughtful services in rural hotels and farmhouse accommodations , maintenance and management of rural tourism environment and social order, etc.
The beauty of rural industry development
The construction of beautiful villages oriented by tourism effectively combines traditional agricultural production with modern service industries, optimizing traditional agricultural planting and breeding methods and content, improve the added value of traditional agriculture, and form a "beautiful economy" for the development of rural industries. In the "Tourism Development Plan for the Jilin Province Section of Songhua River" prepared by Qichuang Tourism Planning Consulting Agency, the author proposed to rely on the rich local product resources in the Songhua River Basin, such as ginseng, deer, forest frogs, fisheries, etc., to combine them with rural tourism Together, we will optimize the industrial layout, develop local products, food, shopping, leisure experience and other industries, extend the local product industry chain, increase the added value of the industry, and achieve "enriching the people through industry."
The beauty of rural urbanization construction
With the development of urbanization, rural areas are gradually moving towards cities. Some villages have lost their way in the rapid development. They have demolished and built a lot, demolished and merged villages, and some even destroyed ancient villages. Rural construction, like cities, has begun to become "a thousand villages one thing". In the context of new urbanization and socialist
new rural construction, the traditional rural urbanization path should explore new paths, while improving residents' quality of life, intensive development of land use, and efficient industrial development. Make the countryside more distinctive and dynamic.
Tourism-oriented urbanization of beautiful rural areas advocates the preservation of distinctive natural villages or ancient villages as much as possible, and the appropriate retention of indigenous residents. Through tourism-oriented development, the industrial upgrading of traditional agriculture and The transformation of farmers' identities and the construction of supporting facilities for rural urbanization have given the new countryside the dual advantages of traditional villages and modern cities. For example, in the "Jiaxing City Xiangjiadang Regional Tourism Development Strategic Planning and Water Village Ancient Village Conceptual Planning" that the author participated in the preparation of Qichuang Tourism Planning Consulting Agency, it was proposed to form a spatial development pattern of a new garden town, a new Lohas pastoral, and a new holiday paradise. In the "Lohas New Pastoral" section, the ancient waterside village will be retained, conceptual planning and design will be carried out, a "Watertown Peach Blossom Spring" will be built, and a new pastoral life experience place in Jiangnan will be created.