What is a hand-painted poster? Is it also called an illustrator? It is an advertisement painted by hand. You can also call it an illustrator. The old posters of the previous generation were all hand-illustrated. What is the appreciation and analysis of outstanding poster works?

Appreciation and analysis of excellent poster works are as follows: 1. Comic-style promotion posters for catering openings, using the form of comic style + palace grid, not only have attractive food pictures, but also corresponding opening event information content.

2. Summer green plant mobile phone poster at the beginning of the second half of July. June is about to pass, and we will also usher in a new second half of the year.

This excellent poster design uses fresh green leaves as the background, and adds "Hello second half of the year, may the beauty of the world be with you".

3. Graduation season campus classroom youth illustration mobile phone poster, graduation season is coming, are you ready?

This excellent poster design is presented in a hand-drawn illustration style, with elements of desks, chairs, books, and the basketball court outside the window.

4. The 20th Nagoya University of Architecture and Design Graduate Exhibition has a prominent theme and is easy to catch people's attention. The word "graduate" is in the form of a tablecloth-like grid, which has a sense of design. The color combination is very nice. The word "graduate" is in rose red.

Blue (classic red and blue combination); the word "Zhan" is green, blue, dark blue, purple (gradient color combination).

A large amount of white space is retained, and the upper half of the picture forms a sharp contrast between the traditional and simplified parts. This allows readers to focus on the text and makes the information easier to read.

Hand-painted POP production tips Hand-painted POP production tips Hand-painted POP posters are a form of advertising that the public loves to see.

If you want to get a beautiful POP poster, you need to work hard on composition, image and text arrangement, text, color matching, and process.

Below are the hand-painted POP production tips I compiled for everyone. Welcome to refer to them ~ Hand-painted POP production tips Practicing the hand-painted POP orthography or movable type is the basis of a poster.

It is recommended that beginners buy a copybook and use markers and calligraphy grids to practice calligraphy.

Master several commonly used font decoration methods. The title word is the soul of a poster. Making a good title word can not only highlight the theme, but also make the picture more vivid.

But there are many ways to decorate titles, and beginners may not find the direction.

You might as well find several decoration methods you like during practice. This way, it will not only be easier to master the techniques, but also the learning effect will be better. While shortening the production time, it will quickly improve the quality of students' hand-painted POP posters.

The simplest typesetting layout should be horizontal. Beginners would rather seek stability than expect flexibility and change.

At this time, the main text and title words can be decorated with decorative lines or color blocks to distinguish them from each other, but also echo each other.

Other layouts are as follows: the title, illustrations, and text each occupy about 1/3 of the poster area. The title and subtitle of a POP together should account for 1/4 to 1/2 of the entire POP area. Normally, the title occupies 1/3 of the poster area.

About 1/3.

(When the POP text content is relatively small, the title can occupy about 1/2 of the poster area; when the text content is relatively large, the title can also be compressed to 1/4.) This is also called a POP poster if the four sides of the poster are left blank.

The outside of the poster "retains air". If there is no air left, the content written on the poster will be pushed to the four sides, which will make people feel suffocated and chest tight.

The specific width of the blank space will vary according to the size of the poster. For 2-open (530cm × 760cm) POP paper, 3 to 5 cm of blank space is required on all four sides; for 4-open (390 cm × 543 cm) POP paper, 2 to 4 cm of blank space is required on all four sides.

;Generally, leave 0.5~1cm blank on all sides of the explosion card.

As long as the POP content has more than 2 lines (including 2 lines), the line spacing of each line of text must be greater than the kerning.

The specific line spacing size is generally between 1/3 and 1/2 of the character height.

The requirement for word spacing is that words should be close to each other, but generally they should not be connected, and a certain gap should be left.

There should not be too many colors mixed into one poster, and 3 to 5 theme colors are enough.

Too many colors will make it cluttered, while too few colors will fail to highlight the key points.

For this reason, the author recommends that the title word can be written in 1 to 3 colors, the main text should be written in one color (that is, written to the end with one pen), and the key content (such as "delivery", price, date) can be written in another color.

The illustration selection should be relevant to the product. For example, the picture below shows a slender young woman. It is easy to think that Besunyen’s target customers are young women, and her slender figure can better highlight the slimming effect of the product.

Generally speaking, the main title of activity posters is relatively direct, so that people can know what the activity is at a glance, or the main title should be more interesting and the subtitle should be more straightforward.