As far as boutique hotels are concerned, boutiques originally refer to small clothing and accessories stores run by fashion buyers in French. It was originally an unexpected word, but it suddenly merged into a new concept, boutique hotel. In fact, many people in the industry have tried to give a precise definition of boutique hotels through specific indicators, such as the number of rooms is less than 50, the specific hotel design theme, the ratio of service personnel to guests is 1: 1, the room size, hotel facilities, etc ... Then, since this concept that sounds full of gimmicks was seen by China people, countless boutique hotels have sprung up in Chinese mainland. In fact, the so-called boutique hotel always has an indescribable meaning, just like a blind man touching an elephant. In fact, there has never been a recognized standard in the industry to define what a boutique hotel is. Everyone only hears its voice but doesn't see its person, so it is no different from those blind people. Touch your thigh and say that this guy is tall and strong. He must be a boutique hotel. But he touched his ear and said that if it was soft and boneless, like a cattail leaf fan, it would win the essence of a boutique hotel ... in short, it was aboveboard.
Therefore, a boutique hotel is actually a concept I know but I don't know why. Although I can't help define any boutique hotels, I can confidently say that those hotels are real boutique hotels-it is because of their appearance that they constantly refresh the limits of the hotel industry and write a new definition for boutique hotels with their own existence.
Asia-Aman Resort
The best hotel in the world is Oman, and the best hotel in Oman is in Asia.
At dusk in Oman Kira, Bali.
What is Oman? What is a boutique hotel? What is Oman? Anman is the benchmark of the whole industry.
As the leader of boutique hotels, An Man started to define boutique hotels from 1988, the first Amanpuri in Phuket. Aman means "peace" in Urdu, and everyone in Amman is interpreting this brand concept of luxury, low-key, elegance, nature, peace and tranquility. At present, Anman Group has 27 luxury boutique hotels with different styles around the world, serving only global140,000 high-end customers, and the average room price is basically maintained at around 5,000 RMB per night. Unlike other luxury hotel groups in the world, Amman always insists on taking a small but refined route. Generally speaking, there are only twenty or thirty suites and more than ten villas in Oman.
In front of Amandari in Bali, local children dressed up to welcome guests.
Not a trace of Iman's luxury. Most of the locations selected by the hotel are architectural sites with unparalleled natural environment or long history, such as Iman in the Summer Palace and Mansari, the palace of Prince Sihanouk before Siem Reap. Secondly, a man has his own team of world-class designers, such as Jean Michel Cathy or Peter Muller, who are all famous. Designers integrate their understanding of the culture, architecture and history of the region into their own design concepts, forming the unique style of each hotel. Details are the key to success. No matter from interior decoration, furniture accessories to bedding, men have done their best.
Restaurant in Amansa, Bali
Some people call themselves Aman Junkie, that is, Aman's so-called "fans". After meeting, they fought over who would live in Oman longer. Among them, Aman's service level amazed other luxury hotels. In Aman, the ratio of employees to customers is generally around 6: 1. The most classic rumor is that Aman sends people to throw cold water on the hot private beach in the sun every day, but when the guests are brought by the driver, they can't see any figure, only the vast world.
A front door of Imanho.
At present, a man has two in China, Jardine Matheson in Beijing and Fayun in Hangzhou, five in Indonesia, one in Phuket, one in Laos, one in Cambodia, one in Vietnam, one in Japan, five in Bhutan (but under the same Amankora name), two in India and one in the Philippines. Recently, a luxury cruise ship with only three suites is under construction. Another difference between Aman Hotel and other hotels is that Aman Hotel will provide guests with a series of free trips, including going to the local market to buy food with the hotel chef, then returning to the hotel for local cooking classes (amandari), or renting the hotel's own yacht to go diving (amanwana).
A room full of clouds in Hangzhou
This is Aman, which happens to be the starting point of the boutique hotel and should also be the end point of the boutique hotel.
Africa and beyond
I'm with you because I choose to be with you instead of living in other people's way-&; exceed
Tanzania & Dining table outside Ngorongoro crater camp
Every year, Condé Nast Traveler, the best luxury travel magazine in the world, will select the 50 most luxurious hotels in the world, and&; Beyond company relies on its top luxury camps in Africa, which can usually account for more than one-tenth of them.
In Africa, the choice of boutique hotels is relatively easy. You don't need to consider room size, service quality and hotel facilities. Be optimistic-always choose the most expensive-in Africa, the most expensive is&; Beyond, the best is beyond. As a region with particularly remarkable tourism seasonality, whether it is in Tanzania, Serengeti and Masai Mara in East Africa where Kenya is located, or in the delta areas of Zimbabwe, Botswana and South Africa,&; Beyond luxury camps generally cost about 1 100 USD per person per night. This is not the most exaggerated. At the most exaggerated time, the Emirates camp, which has been chartered by various local tyrants all the year round, and the camp in Xinjita, which goes against the sky, can reach $2,200 per person per night, and it is often in a state of price and no market. Actually, it's normal to want to come. There are only a dozen rooms/tents in these camps, and there are only five or six. On the contrary, there are so many local tyrants in the world. ...
South Africa and beyond Fanta home camp pool
There is only one reason why it is so expensive-location. Compared with luxurious room interiors and imperial service enjoyment, a good geographical location has a great influence on a camp-just because the whole meaning of traveling in Africa is only one word-safari. In Swahili, the meaning of hunting patrol comes from the behavior of British colonists who came to East Africa to hunt five kinds of African tyrants (rhinoceros, elephant, lion, buffalo and cheetah) at the end of 19 and then set up camps everywhere. Nowadays, although modern people have replaced shotguns with cameras, the word Safari has been preserved and continued. For top camps, this location largely determines the distance between guests and wildlife. Generally speaking, the top camp will be set in the core area of each protected area, and then the camp will not only have no guardrail for wild animals to roam freely, but also build a drinking point to attract animals. More importantly, even when you have dinner, you need someone to accompany you to the restaurant, and then after dinner, you can send it back to your room and lock the door immediately and never come out again.
Outside the bedroom of tent camps in South Africa and Ngala
In Africa, the so-called tents under the stars are more exaggerated than the fixed luxury camps. Due to the legal and practical conditions of many protected areas, the luxury camp in the best position can only be set on the edge of the protected area as far as possible, but it is still relatively far from the hinterland. In order to solve the contradiction between the growing material and cultural needs of local tyrants and backward production, the hardworking and brave African people invented this luxurious mobile camp. That is to say, the day before the guests arrive, according to the guests' itinerary, people will be sent to build this luxurious tent of nearly 50 square meters from scratch in the hinterland of the reserve. When the guests arrive, they will bring a huge team to provide a series of services from chefs, guides, guards to servants. When you leave the next morning, the huge camp will be demolished and transported to the next place to camp and wait for a new group of guests.
Living room of Namibia and Beyond Sossusware Desert Hotel
& ampBeyond was first established at 199 1 in Loqi Private Animal Reserve, London, South Africa, and now it has 33 luxury & Beyond is unique in that the company has always emphasized the concept of sustainable development. On the one hand, it relies on operating luxury camps to earn income, on the other hand, it helps local people improve their welfare and supports wildlife and environmental protection through these incomes. For example, most of the staff in each camp come from nearby villages. The best places in & ampBeyond are the Crater Hotel in Ngorongoro Crater Reserve (the place with the largest concentration of wild animals in East Africa) and the private islands off the coast of Zanzibar. Beyond Mbee Island (known as the best beach and diving place in Africa), and finally &; Outside the base camp of Fanta Private Wildlife Sanctuary in South Africa (extremely luxurious, even every villa is equipped with a housekeeper).
Afternoon tea in South Africa and Beyond Fanta Vlei Hotel
& Transcendence-Not only is it unexpected, but you can't buy it with money.
American exploration a
Memory is a road with no turning back, and all the past spring can't be taken back. Even the most ardent and loyal love can only be attributed to fleeting reality, and only loneliness is eternal.
Explore Patagonia under the rocky corner of the Bainai Plateau in Chile.
Three Hotels, One Philosophy-As the most unique and maverick hotel in luxury tourism, Explora has been the ear of top hotel operators in the southern hemisphere since its establishment, even though it is located in three corners of South America. However, in the past 25 years, it has ranked first among all kinds of fashion travel magazines and luxury travel publications recommended by hotels in South America all the year round (Argentina's Ecocamp is too biased and temporarily ignored). There is no other reason. Three hotels at the "end of the world", 100-plus rich travel experiences and extremely simple but luxurious high-tech hotels have created Explora's sentence-we have called it our travel philosophy.
Atacama Desert Exploration Atacama Hotel Swimming Pool.
The so-called "end of the world" refers to these three places:
1. Located at the southernmost tip of the Andes, Pantagonia Torres del Paint National Park, glacier snow mountain and waterfall lake have the most shocking mountain scenery and one of the best hiking routes in the world (of course, it can't be compared with the snowman trail in Bhutan). In addition, there are an unimaginable number of migratory birds and various wildlife groups, such as alpacas or cougars.
2. Atacama Desert is located in the northernmost part of Chile, with an altitude of 2,442 meters. It is known as the drought pole of the world and has never washed a drop of rain for thousands of years. It is cool during the day and cold at night. There is no trace of life in the vast wasteland, but it is the best star-gazing spot in the world. Whenever night falls, the sky is like a vault, covered with cages, and the vast night sky is covered with stars and a huge galaxy running through it.
In the vast South Pacific Ocean, 3000 kilometers west of Chile, there are hundreds of mysterious giant stone statues silently looking into the distance. This is Easter Island, one of the birthplaces of unsolved mysteries in the world.
The Explora Rapu Rui Hotel on Easter Island has a restaurant with a stone view.
Explora has the nickname "Aman in adventure travel". As a hotel established by a group of outdoor adventure enthusiasts, the most important part is its various adventure journeys closely related to nature, from galloping in the desert (Explora Atacama has its own horse pen). Or in Explora Patagonia, climb the glacier on foot with the tour guide on roller skates, or in mid-February, take part in Tapati Festival of Rapanui, the indigenous people of Easter Island, and participate in many festival activities with the locals during the 15 day festival, such as throwing spears, skiing, dancing, parades, food exhibitions and so on. Explora's three hotels are generally around $65,438+$0,500 per night, but this price includes three meals a day and daily sightseeing activities, so it is still worth the fare.
The Observatory of Explora Atacama Hotel
I am like Mount Tai, I am like a river, and I live in a beautiful country-Exploration.
Europe-abercromby &; Kent villa/log cabin
In your lonely and sad days, please read my name quietly-abercromby &; know
Kyle Polo Cabin in Valle Dizel Snow Resort.
As the world's largest luxury travel company, Abercrombie &；; Since the establishment of 1962 Kent, it has set up 67 offices all over the world, and all the work from travel consultation, planning, booking, execution and reception has been done by the company's own 2200 employees at one go. The company's main customers are basically high-end people with net assets of more than $5 million. After careful selection among these customers, A &；; K founded Abercrombie &；; On the one hand, Kent Villas/Chalets Club has invested heavily in acquiring upstream assets, such as castles of several best wineries in southern France, luxury houses in several famous ski resorts in the Alps, and then a series of tropical seaside holiday villas around the Mediterranean, such as Italy, Greece, Portugal and Spain. On the other hand, it has started to recruit chefs, waiters and drivers from top hotels for training. At present, the membership fee for senior members is $495,000 and the annual fee is about $42,000. They can use their 28 villas for 45 days every year (in addition, some of them are owned by a few companies, and then some of them are rented out all season but have no property rights). In addition, they can book villas with an average value of $3.2 million by virtue of their membership. K owns several luxury yachts in the Mediterranean and exchanges houses with other members on nearly 400 tourist routes provided by the company (the local version of Airbnb means).
Winery in Kentorey, Marcia, Spain
The so-called luxury villa &; The concept of wooden house is a b &；; B(Bed and Breakfast) is a derivative product aimed at high-end customers who are tired of living in the same luxury hotel but have high requirements for accommodation standards. On the one hand, this situation of single-family villas, manors and castles can best protect the privacy of customers, while at the same time, various accommodation experiences also give customers a lot of freshness. The most important thing is this villa &; The wooden house gives the guests a feeling of home. Private houses are equipped with their own kitchens, living rooms, audio-visual rooms, gymnasiums, swimming pools, saunas and many other facilities, generally with about 3-8 bedrooms. Therefore, it is the best choice whether to invite three or five friends to ski in the Alps or to go to the Mediterranean for the summer vacation with a family. Therefore, in recent years, the development trend of luxury tourism in Europe is to gradually extend to this private, miniaturized, but full of its own characteristics. Abercromby &; Kent even bought a brand-new Boeing 757 and converted it into first class with only 50 seats for a month-long brand-new round-the-world trip.
The kitchen of the house of Dentblanche in Zermatt, Switzerland.
Another important detail is the service. Generally speaking, each villa or wooden house will be equipped with different numbers of cleaners, butlers, chefs and waiters (ranging from 3 bedrooms to 9 bedrooms) according to the scale, so as to ensure that it meets the service standards of other top hotels (Peninsula Hotel, waldorf Hotel and St. The Regess Hotel) and fully guarantee the privacy of guests. For example, when guests go skiing with skis every day, a huge cleaning team (8- 12 people) will immediately appear from the back door of the room, and then relocate and clean the room within half an hour, with a clear division of labor. Then, within half an hour after the guests come back in the evening, the three-person chef team will usually start to arrange and set dishes with the prepared hot meals (in fact, the kitchen is usually just a decoration, no one really wants to fire and then make the room smoky and messy, and the food is surrounded by chefs. Then this villa &; The price of Chalet varies according to the number of rooms, generally around 5,000 euros to 40,000 euros per week.
A cabin by the Amazon River in the French Alps
Friendly teaching makes guests feel at home & abercromby &; Kent villa/log cabin
Austria-Southern Ocean Hotel &; Longitude 13 1 hotel
Know each other and cherish each other, if you don't forget each other in the Jianghu-Nanyang lodge &; Longitude 13 1 hotel
Kangaroo Island South Ocean Hotel, South Australia
Interestingly, many international luxury hotel groups have been stationed in Australia for a long time, but there are still no jobs to take over. On the contrary, it is a luxury hotel developed and created by the Australian people in the south and north. Although they are not the same company, their concepts coincide. One occupies a corner of Ayers Rock in the vast desert, and the other overlooks the lonely South Pacific. While having the ultimate geographical location, both hotels try their best to keep a low profile and luxury, and at the same time express their respect for the local ecological environment through actions.
The lobby of the Southern Ocean Hotel
The hotel is located at the lonely cliff corner in the southeast of Kangaroo Island, about15km from the south of the Australian mainland. There is only one traffic light, three policemen and less than 5000 local residents on this island. There is basically no cell phone signal on the island, but its area is equivalent to the size of seven Singapore (actually still not very large). On the contrary, there are plenty of kangaroos, sea lions and koalas, and the most beautiful beaches in the South Pacific. There are only 265,438+0 custom-decorated luxury suites in the whole hotel. Each suite has a legendary seascape facing the sea and blooming in spring, and there is also a starry sky observation deck at night. The hotel uses locally recycled wood to make furniture and mines locally produced limestone to build the whole hotel. On the one hand, wind energy and solar energy are used to generate electricity, on the other hand, rainwater is collected for reuse, thus creating this low-carbon and environmentally friendly eco-hotel model, which is friendly to the local ecological environment.
Room at the Southern Ocean Hotel
Similarly, Southern Ocean Lodge also offers an all-inclusive package, so when you book in advance, the Conceriage department of the hotel will contact you immediately to help you personalize your trip and choose your own guide. Generally speaking, the price basically depends on the type of room you live in, ranging from 1000 to $2,000 per person per night. Although rare in the world, the transportation is quite convenient. No matter from Hong Kong or Singapore, there are direct flights to Adelaide Airport in Australia every week. After landing, you can drive to the ferry in one hour, and then it takes another hour and a half to reach the hotel. On the other hand, it is commendable that most of the ingredients in the restaurants in the hotel are purchased directly from local suppliers (in fact, some shepherds, fishermen, wineries, beekeepers and cheese shops), and then the chefs hired are also the famous Australian Tim Bourk.
A room with a longitude of 13 1
Longitude 13 1 The Uluru-Katachuta National Park, one of the World Heritage List, provides an extremely luxurious accommodation experience in the endless wilderness. The hotel is built in a sand dune on the side of the famous Ayers Rock (alias Wu Lu Lu). Total 15 luxury adventure style "tent" looks directly at the sunset side of Ayers Rock. The hotel can only accommodate up to 30 guests at a time, so it is full all the year round. Generally, it is necessary to make a reservation for about half a year before you can have a room. Similarly, longitude 13 1 is also an all-inclusive package. However, compared with Southern Ocean Lodge, the advantage of Longitude 13 1 is that it has the hospitality of the local indigenous Anangu tribe (of course, it has paid for it), all the guides come from the local tribe, and then the hotel will also provide hiking and driving Harley motorcycles.
Longitude 13 1 Dinner is arranged at sunset every day.
It is worth mentioning that these 15 tents are named after 15 pioneers who first discovered Ayers Rock, and each room has souvenirs and a brief description of each pioneer. Similarly, in order to better protect the local environment, all the facilities in the hotel choose to use steel columns to build high rooms to avoid direct contact with sand dunes and the local environment. What's more worth mentioning is the hotel menu, a group of Northern Territory specialties-Australian dragon fish, kangaroo meat, emu meat, crocodile meat, wild vegetable salad and local dessert. After eating and drinking enough, find a mat or lie on the sand dunes, watch an astronomer look at the stars and listen to him slowly tell the story of the stars in the southern night sky. The average price of such a night is about $65,438+065,438+000 per person per night, which may be higher in the peak season, but it is fair that the price has not risen too much.