"Hakka King" is probably well-known in Guangzhou, Guangdong and even the whole country, but how many Hakkas who opened "Hakka King" still stick to this brand?

Still trying to promote Hakka cuisine?

There is a famous saying on the battlefield: "When we meet on a narrow road, the brave wins", but in the shopping mall, "When we meet on a narrow road, the wise win", and the winner is king.

Countless examples show that in evenly matched confrontations, the wise side wins, and even the weak side can often outwit the strong.

Once upon a time, the "Hakka kings" in Guangzhou sprang up like bamboo shoots after rain in the mountainous area. There were more than 20 Hakka kings in Guangzhou alone, and they were both good and bad.

There is a "Hakka King" managed by Northeasterners. The Hakka characteristics have been abandoned in Java. Some restaurants also use crude ingredients and rough ingredients, completely missing the simplicity and richness of Hakka cuisine.

As a result, the "Hakka King" signboard became more and more popular.

The Xie brothers, the "Kings of the Hakkas", were not financially strong at the time, and their soldiers and horses were not very strong, but the Hakka people's perseverance and bloody nature made them work hard to govern rationally.

Their "wisdom" lies in their faithful implementation of the store's purpose: "Quality, Innovation, Integrity, and Win-Win".

"Blow the drums, and kill the enemy's vanguard directly without setting up a formation; when the drums sound, all come out, rushing into the enemy's formation like water, and the untrained ×× become a mess and run away in all directions" - "Romance of the Three Kingdoms"

》A certain excerpt from the drama version is a portrayal of outsmarting this business war.

(Text/Scutellaria baicalensis) On June 8, 1997, Hakka King’s first store opened in Huangpu.

Since the beginning, the Xie brothers’ Hakka cuisine has been developing in Guangzhou.

When the second "Hakka King" appeared in Huangpu, the Xie brothers once said wildly, "We must adopt the strategy of surrounding the city from the countryside and open at least 10 stores in Guangzhou." Now it seems that this is not the case.

The arrogance is just their confidence in themselves and their confidence in Hakka cuisine.

Indeed, "Hakka King" now has 10 stores, covering every district in Guangzhou, and at its peak, it had 13 branches.

What makes the "Hakka King" take root in Guangzhou, and what makes the "Hakka King" blossom and bear fruit in Guangzhou?

Everything has a cause and an effect.

The Hakka people have been wandering on the move for a long time. Although they are not very particular about their food, they are very unique.

Hakka people are naturally hardworking and hospitable.

So, when all the factors come together and work, everything seems logical.

Because of their Hakka identity and their understanding and determination of Hakka cuisine, the Xie brothers started their business process of "Hakka King" without hesitation.

The process of starting a business is not always smooth sailing, and only by moving forward through thorns and sweat can you feel the value of the results.

On the first day of the opening of the first store, the turnover was completely blank. Throughout the whole day, not even a single order was made.

The mood of the Xie brothers at that time, and the blow and pressure they endured are probably beyond our imagination.

"Heaven will entrust great responsibilities to the people of this country, and they must first work hard and work hard..." If a slight setback and failure could defeat them, I believe that the current "Hakka King" will not have such achievements.

Or, it all stems from their confidence in Hakka cuisine, as well as their confidence and insight into the Guangzhou catering market.

They believe that Guangzhou is a city that is very tolerant of food, and the unique nature and flavor of Hakka cuisine will surely blossom in this open city.

Hakka cuisine is rich, juicy, and perfect as a side dish for rice.

In fact, this is related to the unique lifestyle of the Hakka people.

Salty, fragrant and fat have always been the characteristics of Hakka cuisine. These characteristics are caused by the environment. In the early days, the places where Hakka people cultivated were mostly poor and desolate areas. In order to survive, they consumed a lot of physical strength and sweated while working.

It flows a lot to supplement the salt, so it has the characteristics of salty, fragrant and fat.

The biggest feature of Hakka cuisine is the cooking techniques such as braising, stir-frying, stewing, and the appropriate use of sauces.

Common Hakka delicacies can be divided into three categories: Hakka rice, Hakka snacks and Hakka famous dishes.

Compared with the grandeur and luxury of Cantonese cuisine, Hakka cuisine is like delicate Xiaojiabiyu, often delicious and homely.

Guangzhou people who are accustomed to eating big fish and meat were quickly conquered by the delicious simplicity of Hakka cuisine.

Finally, after half a month of hard times, "Hakka King" became popular.

Guangzhou people also began to eat Hakka food.

1997 and 1998 can be said to be the heyday of Hakka cuisine.

At that time, as long as you cook Hakka cuisine, it will definitely become popular, and people's enthusiasm for Hakka cuisine continues to rise.

By 2001, the market for Hakka cuisine was basically saturated.

The following period will be the period of "the leftover is king".

It has become a competition between "Hakka" and "Hakka". Only those who can survive the competition will be the king.

The "Hakka King" has also entered the stage of establishing his own business.

Start to examine your own business philosophy and business methods.

"Quality, innovation, integrity, and win-win" have always been the purpose of "Hakka King".

And their operations are gradually leaning towards three aspects of construction: building their own brand, building their own team, and building their own marketing strategy.

During the continuous operation, the Xie brothers also began to notice that if the company wanted to continue to grow and develop, the establishment of the brand could not lag behind. After the establishment of brand awareness, the business philosophy of "Hakka King" also began to become clear.