The design of hand-painted POP posters is completed by hand drawing with special POP pen materials, which has the advantages of less consumables, low cost, cost saving, quick production, time saving, maneuverability and flexibility. Stimulate consumers' potential desire to buy. Although manufacturers use major media to widely publicize their enterprises or products, sometimes when consumers walk into stores, they have forgotten the advertising contents of other media. At this moment, the use of hand-painted popular posters for on-site display can arouse consumers' potential awareness, re-remember the goods and promote the purchase action.
2, can replace the salesman
Hand-painted popular posters have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shops, when consumers are faced with many commodities and have no hands, attractive hand-painted POP posters placed around the commodities faithfully and continuously provide consumers with commodity information to stimulate consumers' buying impulse.
3, rich in affinity and intimacy
Hand-painted popular posters reveal intimacy that other printed materials can't express. Its affinity can best stimulate consumers' potential desire to buy, make consumers impulsive and bring business opportunities to operators. Hand-painted popular posters have bright colors, flexible shapes, humorous and exaggerated patterns and accurate and vivid language, which can create a strong sales atmosphere, attract consumers' attention, guide consumption and promote purchase impulse.
4. Enhance corporate image
With the increasingly fierce competition in business operations, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted popular posters, like other advertisements, can establish and enhance the corporate image in the sales environment, thus maintaining a good relationship with consumers.
About the characteristics of hand-painted poster design, Qingteng Bian Xiao will share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about graphic design materials and skills, you can click on other articles on this website to learn.
What are the characteristics of the hand-painted poster design that Bian Xiao shared for you? For more information, you can pay attention to Global Ivy and share more dry goods.
What is a hand-painted popular poster? POP poster-Introduction POP poster is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong color, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows its beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial logo pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost. POP is mainly used in supermarket stores and various retail terminal stores. Most large supermarket stores are printed into a unified template, and then the artist fills in the text content as required to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, a simple hand-painted POP is generally not acceptable, and it must be modularized for mass production. Small and medium-sized retail stores and product specialty stores tend to operate in brand chains, many of which operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan and store style, but many of them advocate different copywriting and different discount information when using POP, and some even use yellow paper brushes to write posters such as "major news" ... This obviously does not adapt to the trend of brand operation. Just because you wrote a popular poster doesn't mean it is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of the poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effectiveness of the poster will be wasted. Hand-painted popular posters should not only be beautifully written, but also be taken care of, because it takes a lot of energy to make them. POP poster-the definition of pop hand-painted poster POP(PointOfPurchase) originally refers to the storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display". PostOfficeProtocol's abbreviation: Post Office Protocol (the third edition in post office protocol) POP protocol allows workstations to access the mail on the server, which has been developed to the third edition and is called POP3. POP3 allows workstations to retrieve mail from mail servers. POP3 transmits data messages, which can be instructions or replies. There are many different technical supports and methods to create a distributed e-mail system: POP (post office protocol), DMSP (Hierarchical E-mail System Protocol) and IMAP (Internet Information Access Protocol). Among them, the POP protocol is the earliest and therefore the easiest to understand. DMSP has good performance in supporting "connectionless" operation, but it is largely limited to a single application (PCmail). IMAP provides an extended set of POP and DMSP, and provides three support methods for remote mail access: offline, online and connectionless. POP protocol supports "offline" mail processing. The specific process is: the mail is sent to the server, and the mail client calls the mail client program to connect to the server and download all unread mail. This offline access mode is a store-and-forward service, which sends mail from a mail server to a personal terminal machine, usually a PC or MAC. Once the mail is sent to a PC or MAC, the mail on the mail server will be deleted. POP3 does not support mail extension on the server, which is done by the more advanced IMAP4. POP3 uses TCP as the transport protocol. POP Posters-Rise As Japan introduced the marketing concept of shop front display, shops began to pay attention to the packaging of the facade, and a large number of posters with paper drawings appeared on the storefront, perhaps printed or hand-drawn, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted popularity. In the early days, the word pop was very simple and only concerned with notification information, but recently it has evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted fashion is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all community activities, study and publicity and inter-school activities are not conducive to drawing color posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards". Pop Poster-Use Tools Pop Poster to draw a beautiful pop poster. You can use the following tools for mashups, and you don't have to use specific tools. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores: 1. Colored pen: There are two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen has two kinds of pens, namely, corner head and round head, and three kinds of solutions, namely, alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, art knife, art knife, round knife, styling scissors, scissors. Double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. POP poster -Paper POP tool is used to draw beautiful POP posters. The following are commonly used paper materials. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use more special paper materials, you can also buy them from the art club. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. Seven, tile leng board. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, wrinkled paper. Fourteen, plastic board. POP poster-combination factors The combination factors of hand-painted POP poster titles can be roughly divided into the following categories: 1. Illustration (1) Theme Style (2) Decoration Style (3) Overall Title Style (2) Copywriting (1) Title (2) Key Tips (3) How to write hand-painted popular words in the content (1) Practice word separation and "drawing bones". Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, book reading. Eight, first font → big poster → graphic poster → three-dimensional poster → three-dimensional physical POP poster-expression method 1. General drawing consumables 1. Drawing pencil It is an article used to draw manuscripts and lines. Generally, H~3H is used for drawing, and B~HB is used for drawing. (Suggestion: 2B, so you don't have to change pens all the time) 2. There are two kinds of drawing: line drawing and tracing paper drawing, which require hard texture, smooth and white paper, and rubber wiping is not suitable for fuzzing. 3。 Transparent glue is used to fix pictures. Avoid the influence of drawing displacement on the accuracy and aesthetics of drawing lines during drawing. 4。 Eraser Use a soft eraser when erasing pencils. (Suggestion: 4B, commonly used drawing eraser) Tip: Pencil should be used from the unmarked end to keep the mark. In this way, we can know the hardness of the pen. ) The refill should not be too sharp to keep linear uniformity. Hold the pen naturally when drawing lines, and apply force evenly in one go. When drawing, you are afraid of getting the paper dirty. Just put a small towel in your hand. People with heavy skills can use HB (medium hardness). Drawings should be kept flat, not folded and wrinkled, especially moisture-proof. Colored pencil II. The expression of colored pencil 1 Features: easy to carry, rich in color, fast and simple to express. Colored lead can be divided into water-soluble and waxy. Among them, water-soluble colored lead is commonly used, which has the property of being soluble in water, has a sense of infiltration when mixed with water, and can also be rubbed with fingers to produce a soft effect. 2。 The basic technique (1) flat coating arrangement method uses colored pencils to evenly arrange pencil lines to achieve the same color effect. (2) The overlapping color method uses colored pencils to arrange pencil lines of different colors, and the colors can be overlapped and changed. (3) Water-soluble stunning method uses the property that water-soluble colored lead is soluble in water to fuse colored lead wires with water to achieve stunning effect. 3。 Painting method colored pencils should not be used in large areas, otherwise the picture will appear monotonous and dull. In the actual painting process, colored pencils are often used in conjunction with other tools, such as combining with pen lines, sketching the outline of space and objects with pen lines, and coloring with colored pencils; Combined with marker pen, the large tone of the picture is laid with marker pen, and then the color lead superposition method is used to describe it in depth; Combined with watercolor, it shows the effect of color blooming. Colored pencils have their own unique strokes, which are light and have a strong sense of lines. They can be drawn by hand or arranged with a ruler. Pay attention to the handling of the relationship between reality and reality and the embodiment of the aesthetic feeling of lines when painting. Tip: Colored lead technology is one of the rapid expression technologies. Rapid expression techniques include pen drawing, marker and pen pastel. (I'll introduce it slowly later) It's best not to have more than three colors in the whole picture. Too many will be chaotic! You can make up for it with similar colors. Water-soluble and waxy colored lead will have different effects! Drawing big eyes by flat painting and arranging lines can make them not dull, make them have a spirit and look untidy! Watercolor pigment III. Watercolor expression watercolor has the characteristics of good transparency, elegant and delicate colors and bright colors. Watercolor coloring is generally from shallow to deep, and bright parts and highlights need to be set aside in advance, so pay attention to controlling the water content at the end of the pen when painting. Too much water will make the picture mottled and gloomy; Too little moisture, dry color and reduced transparency will affect the clarity and brightness of the picture. In addition, the embodiment of brush strokes is also the key to enrich the picture. The use of techniques such as lifting, pressing, dragging, sweeping, swinging and pointing can make the brushwork interesting. Rendering is the basic technique of watercolor expression, including: flat painting method: the technique of mixing watercolor pigments of the same color and coloring them evenly in a large area. Key points: pay attention to the control of moisture, the speed of pen transport is consistent, and the force is even. Overlapping method: On the basis of flat coating, different colors are overlapped according to the law of light and shade change. Key point: the superposition of watercolors should wait until the previous color is dry. Smoothing method: In the process of watercolor pigment preparation, the color gradient effect is achieved by controlling the water content. Key points: reflect the layering of color, leaving no obvious pen marks. Painting: Give full play to the transparent and elegant features of watercolor to make the picture moist and lively. In the process of color watercolor painting, we must pay attention to control the boundary line of the object, so as not to let the color out of bounds and affect the shape structure. Plan to leave blank first, from shallow to deep, from thin to thick, wet painting before dry painting, virtual before solid, and always keep the picture clean. Don't overlap colors too many times, otherwise the colors will lose their transparency and moist feeling and become blurred. Fourth, pen drawing 1. The basic concept of pen-and-ink painting is monochrome painting drawn with a pen. The pen drawing tool is simple and easy to carry, and the drawn lines are smooth and vivid, with a sense of rhythm and rhythm. Pen-and-ink painting achieves the purpose of painting through the change and ingenious combination of pen lines. When painting, it is required to extract and summarize the typical characteristics of objects and reproduce them vividly and flexibly. 2。 Basic skills (1) Line practice The lines of pen-and-ink painting are very rich. Straight lines, curves, thick lines, thin lines, long lines and short lines all have their own characteristics and aesthetic feelings, and lines also have emotional colors, such as straight lines-rigidity, curves-softness, fast lines-vividness and slow lines-steadiness. (2) Texture expression brush lines can reflect different textures through the arrangement and combination of thickness, length, straightness and density. 3。 Painting method The important modeling language of pen-and-ink painting is lines and strokes. The lightness, heaviness, slowness and urgency of lines, and the lifting, pressing, stopping and falling of strokes should be carefully studied. Use the combination of point, line and surface to express the object concisely and clearly, and abstract, deform and exaggerate it appropriately to make the picture more decorative and artistic. Tip: When drawing a pen, you should pay attention to the fact that pen drawing is limited by tools and materials, and the frame you draw should not be too large, otherwise it will be difficult to express. The selected paper should be smooth, thick and impervious, generally drawing paper and white cardboard. Pen-and-ink painting lines have vitality, and the next stroke should be done in one go as far as possible without too much modification, so as to maintain the continuity of the lines and make the strokes more vivid. Pop poster five, the pen is light 1. The basic concept is the combination of pen and watercolor. The pen is used to outline the spatial structure and object outline, and the elegant watercolor is used to reflect the color relationship of the picture. Pen pastel is also one of the commonly used techniques in rapid expression. 2。 The basic technique (1) is a common technique. (2) Coloring and hooking (1) is a common technique. Generally, use a pen to hook the shape first, which can appropriately reflect the light and shade, but it should not be too much. Finally, it is supplemented by light coloring. 3。 Painting pen pastel painting should pay attention to the light and shade relationship between the outline of the object and the turning point of the spatial interface, use lines smoothly and vividly, and pay attention to the change of density. It is especially important to leave blank when coloring, and don't draw too full; The color should be washed and bright, and it is not easy to apply it repeatedly and back and forth; Pay attention to the application of brush strokes, such as swinging, pointing, dragging and scanning. , enhancing the performance effect of the picture; Try to do it in one go in a dark place. Tip: When you erase the mistakes in the picture, you will find it easy to erase them elsewhere. Try to erase the photo. Errors can be erased according to different lines to avoid being erased elsewhere. Vi. Tag expression 1. The basic concept marking technology can express the design intention quickly and simply. Mark painting is a painting that further studies the combination of lines and the law of line and color configuration on the basis of pen line technique. The main types of markers are water-soluble markers, oily markers and alcohol markers. Its nib is wide, and it can draw thin lines and thick lines in oblique drawing, which is similar to the usage of art pen. Through the combination of line and surface, the ideal painting effect can be achieved. 2。 The basic skill (1) juxtaposition method uses tag juxtaposition lines. (2) The overlapping method uses marks to combine similar colors and discharge wires. (3) Color overlapping method combines different colors with marker pen to realize color change and discharge lines. 3。 Descriptive marker is usually combined with pen line drawing, with pen line modeling and marker coloring. The color of marker is relatively transparent, and rich color changes can be produced through the superposition of strokes, but it is not appropriate to repeat them too much, otherwise it will produce shortcomings such as "dirty" and "gray". The coloring sequence should be shallow first, then deep, so as to be concise, handsome and vigorous, with obvious strokes and straight lines. Pay attention to blank spaces, and pay attention to the order of pens to avoid trivial and messy pens. The combination of marker and marker can combine the meticulous coloring of colored lead with the rough and crazy style of marker to enhance the three-dimensional effect of the picture. Tip: Oil marker is soluble in toluene and can be modified. Marker paper is specially used for marker pens, and white, thick and smooth coated paper is also commonly used. Seven, gouache expression 1. The basic concept gouache is saturated in color, rich in expressive force and rich in light and shade levels, which can be covered layer by layer and easy to modify. It can profoundly shape the spatial image, vividly express the object and obtain the ideal picture effect. Gouache Bo Tu has a light and transparent effect, so more water should be added in color matching, and the pigment is thin, so it is suitable for displaying long-term and dark scenes. 2。 Basic technique (1) Flat coating method: color saturation, even Tu Ping from top to bottom or from left to right. (2) Smoothing method: firstly, call out the color to be dizzy, and gradually add another color with one color to make the color block transition naturally. (3) Brush strokes: Bring out colors and draw directional brush strokes with elastic brush strokes. 3。 Drawing method: First, don't damage the picture when copying and pasting paper. If you start the manuscript directly with a pencil, the lines should be light and the rubber should be used as little as possible, so as not to affect the coloring effect. When coloring, you should first control the overall color of the picture. Generally, you should draw a dark color first, and then a light color. The color should be breathable and not dull, and large areas should be painted thin. Local details can be painted thicker, and dark surfaces should be whitened or not whitened as much as possible. Bright surface and grey surface can be increased appropriately. Don't mix gouache colors too frequently, otherwise the colors will become gray and dirty, and the colors will lose their trend. If the painting is dirty, it must be washed off and can be thicker when repainted. The wet and dry color of gouache is very different, so we should pay attention to our own experience and sum up our experience. Tip: Use rose red and rose white as carefully as possible. Rose is an easily reversible color, which is generally difficult to hide. Even if it is covered, when the paint dries, you will find that it is reversed. Therefore, when using it, it is best to modify it repeatedly and succeed at one time, which will greatly affect the picture effect. White is best not to be used on the dark side. The problem is as easy to reverse color as rose. Eight, ink painting technique pen 1. The basic concept of ink-jet printing is the painting method of spraying color pigments on the screen by using an air compressor, which is a modern artistic expression means. Ink-jet printing has special effects that other tools can't achieve, such as fine and soft color particles, subtle changes in light treatment, vivid and realistic material properties and so on. So we should master it well. 2。 Basic skills (1) Basic skills training Spray point practice to master the position of spray point and the size of pattern. Pay attention to control the spraying amount and distance. Spinning practice practice to master the position of spinning thread and the shape of pattern. Pay attention to control the spraying quantity, distance and speed. Spray surface practice practice master uniform spray surface and gradual spray surface. Pay attention to control the uniform change of spraying quantity, distance and speed. (2) Template masking technology Template masking is to spray the required graphics. There are many materials used to make shelter templates, such as paper, ruler, film and even your own hands. Commonly used templates generally have the following types. Paper is easy to find and make, but it can't be reused. The film material is transparent, easy to manufacture, non-absorbent and non-deformable, and can be reused. Shielding film is generally imported, which has good shielding effect, but the price is more expensive. Its use method is to stick the shielding film on the part to be shielded, and gently slide it with a carving knife according to the figure, not too hard, so as to carve through the film. Both positive and negative films should be kept well, and the masking film should be uncovered where painting and color spraying are needed. After each painting, the shielding film should be covered again, and then other parts should be painted in turn. 3。 Ink-jet expression technique Ink-jet expression is vivid, the transition between light and shade is soft, the color gradient is natural and the smudge effect is good. Attention should be paid to the following points in the process of inkjet printing: First, make preparations, check whether the inkjet pen can spray water normally and control its spray amount, and whether the template is well shielded; Then color matching and jet printing are carried out, and the water content of the modulated color should not be too much, but a little thicker and mixed evenly. If there are impurities and particles, they should be removed to avoid blocking the inkjet pen; Before formal spray painting, try to spray on waste paper, adjust spray quantity, distance and speed before formal spray painting; Finally, template shielding technology should be applied flexibly. If some straight edges can be replaced by straightedge, there is no need to remake the template. When one end of the ruler is lifted for painting, the painting sample will change from reality to reality, which is very suitable for expressing the lighting of the ballroom. Popular Posters-Apart from hand-painted popular posters, computer-made posters synthesized by computer drawing and output by color inkjet printers are also common in computer applications recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing popular fonts. With the use of computer software, such as CroalDraw, Pagemaker, Quack, people can get many different computer words. Popular poster-Just because the marketing department wrote a popular poster doesn't mean it is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of the poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effectiveness of the poster will be wasted. Hand-painted popular posters are not only beautifully written, but also need careful shooting, because the production time takes a lot of energy. POP posters-production forms The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows its beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial logo pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost. POP Poster-Application of POP Poster POP is mainly used in supermarkets and various retail terminal stores. Most large supermarket stores are printed into a unified template, and then the artist fills in the text content as required to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not competent and must be mass-produced in a modular way. Small and medium-sized retail stores and product franchise stores tend to operate in chain stores. Many stores operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan and store style, but many stores advocate different copywriting and discount information when using POP, which obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point. America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers: (1) Simplicity: images and colors must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a bold and balanced effect. (4) Sales focus: The components of the poster must be simplified and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design requires high-level performance skills, which can not be ignored in both drawing and printing. Popular poster-the basis of writing brush is that the eight directions of words must be horizontal and vertical. Smooth and even strokes are needed to write a well-balanced and full straight line. The same is true of oblique strokes. If you want to draw a fillet, then you should pay attention to it. POP's strokes should be perpendicular to its stroke direction. For example, if you write a semi-arc, then every tangent plane on this semi-arc should remain perpendicular to its direction. Because the pen of pop is thick, it is impossible to write some rounded corners in one stroke, so it is necessary to do stroke cohesion. The main thing is to master the founder of the font and the strokes are straight lines (that is, the handwriting written is as wide as the nib). In explanatory text, the distance between line spacing is 5~7 times larger than the word spacing. The four sides of the whole page are left blank for decoration of other frames. POP poster-the position marked 1 is about eye height, which can be clearly read. 2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods. 3. The location of labels and promotional goods should be easily identified. 4. Effective use of ceiling space and the position of beam-column surface. 5. Use hand-drawn POP to restore the dead angle of the display. What is pop is the abbreviation of English PointOfPurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong color, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, its application in art design is more attractive and efficient, and it can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and then pay the fee after delivery to Zhu Bajie. Enterprise service.