Hello everyone, if you are a physical merchant or someone planning to open a physical store, especially if your business is bleak, don’t leave. This video will teach you how to get more intra-city traffic and make running your business no longer difficult.

Let’s go straight to the topic. The content is a bit long. Please read it patiently. If you find it useful, please like and save it.

The owner of a physical store or someone planning to open a physical store recommends that you make a short video local account.

Local accounts use the smart recommendation algorithm of the short video platform to recommend videos with local content (that is, the goods or services you sell) to users in the same city. Currently, the mainstream platforms include Yin, Yishou, and video accounts. It is recommended that

You do matrix operations.

Intra-city traffic is of considerable value to those doing local business, so seize this opportunity.

Someone must ask, how can I operate if I don’t have an operations team or industry knowledge in this area?

Below I will explain from three aspects: account positioning planning, how to operate the account, and how to monetize the account. 1. Account positioning planning Positioning planning is the premise. If the positioning planning is not accurate, it will affect the account development in the future.

Let me give you an example of positioning planning. You can draw inferences based on the nature of your store. If you open a physical restaurant, if the content is only about shooting dishes, it will be too single and repetitive, and there is a high probability that it will be stuck at 500 plays.

, that definitely won’t work.

The solution I gave is: use the method of entrepreneurial diary to record your own store opening process simultaneously.

Continue to provide local exposure to let more users know about our stores and business.

Especially if the store has not yet opened, the local account can be activated first.

We should not be limited to only producing content for “customer groups”, but should have a wider range of local exposure, and think more about what content can attract the attention of local people, so as to obtain more local recommended traffic.

Also, don’t worry about whether the content should be vertical or not, just post it if you can get local exposure traffic.

2. How to operate the account If it is a new store, from the moment you open the store, you can film and record the entire process from decoration to opening and publish it to the short video platform.

This is a continuing content that is more popular among users.

The key point is to open the location in the same city, and the platform will recommend it to nearby users. In this way, one video of yours will let at least 500 people around you know about your store. As the number of videos released increases, your local exposure will be considerable.

Several aspects that need attention: 1. Regarding shooting materials, try to shoot as many shops and streets as possible to increase user familiarity. Because you are providing local services, you need to make viewers feel that the posts are from people nearby.

You also need to take some daily pictures, which don’t need to be too elaborate. You can take whatever you think of, but it shouldn’t be too long or cumbersome.

2. Regarding editing: First, on the short video platform, we do not have any reputation, so it is not appropriate to have too much content.

Second, the length of the video should not be too long. Each video should highlight one thing. It is recommended to complete the explanation in ten seconds, try not to exceed 1 minute, and then splice it together through editing.

The third is to directly highlight words like "How many days did you start a business in XX place" on the video cover. In this way, if users see local words on the same city page, they will be interested in watching the video.

3. Small details before publishing: First, you must bring POI location information: you must bring landmarks. If the store does not have an address yet, you can first search for hot spots, such as communities and hotels around the store.

With landmarks, there will be more accurate local traffic recommendations.

The second is to use appropriate popular BGM background music: Like other short video releases, music and topics are also important. Try to choose BGM that is in the boom period and use it all the time.

Because the continued use of a certain BGM can also be used as a memory point for users.

For example, take a classmate named Zhang who is familiar to everyone.

The third is to insert relevant topics: if you create an account in the same city, you must bring local topics. For example, if you are in Chengdu and do catering, then your videos will usually bring related topics such as #成都#成都精品.

The fourth is to choose a good title: In the title, try to add as many questions as possible, such as "Can you imagine what it is like?" "Does anyone know where there is a seafood market in Chengdu?" "We are recruiting people, do you want to come?"

” and other interactive topics, this will guide users to comment and interact with you, improve the interactive data of the video, and get more recommendations.

4. Operations after the video is released: First, actively interact with users. If there are user comments, try to reply to each one, and pay more attention to interaction and communication with users, so as to attract more customers to the store.

The second is to pay appropriately for streaming. This should be determined based on the quality of the video content. There are still many things to pay attention to in this regard. You can read the relevant introduction of the platform.

Paid streaming is just the icing on the cake. The core is still video content. As long as the interaction data is good, you can still get system recommendations.