I think this question is very suitable for me. Let me start with my opinion: Can't be defeated.

When I worked for a rating agency, Credibility Building was our client, so I know this company fairly well. Reputation Building was first opened in Huanghua, Cangzhou. The foundation of Reputation Building is "credibility", and it has implemented a 7-day return and exchange policy very early.

Xinxinlou also has a branch in Cangzhou City. It is next to the Cangzhou ICBC branch. I often go there when I am on a business trip and there are many people.

I often go to Zhuoda Shuxiangyuan here in Shijiazhuang, and there are many people. Let’s start with the key points.

Why can Reputation Building gain a foothold in Shijiazhuang?

1 Down-to-earth atmosphere

I have to say that Xinxinlou has a "country flavor". Whether it is the clothes of the service staff or the decoration style in the supermarket, there is an inexplicable "kindness" "feeling" reminds me of the big supermarkets in the 1990s.

2. Good service

Anyone who has been to Xingxing Building should feel the same. At least compared to Beiguo, Xingxing Building definitely regards customers as God.

3. Few routines

The items in the supermarket are arranged in a reasonable style, and people will not have to look at many uncommon items in order to buy the most commonly used items. I express My ability is limited, I hope everyone understands.

Why can’t Reputation Tower defeat Beiguo?

1 Reputation Building has no capital advantage

Credibility Building’s funds are still relatively tight. Beiguo’s current supermarket scale in Shijiazhuang seems to be around 30 or more. If Reputation Building wants to defeat In the North, at least 25 chain stores need to be opened in Shijiazhuang. This requires a lot of funds, which is difficult at present. (Someone mentioned that Xingxinglou has stronger capital strength. After I checked the specific situation of the two companies, Beiguo still has the stronger capital strength. Although Xingxinlou has branches in many cities in Hebei or Shandong, the overall total assets There is a high probability that the scale will be between 3 billion and 4 billion. I estimate that Beiguo’s total assets should be more than 10 billion)

2 In addition to Beiguo, Yonghui is also very strong

We It should also be noted that the current domestic supermarket leader Yonghui Supermarket is also very strong in Shijiazhuang. If this question asks whether Yonghui can shake Beiguo's dominance in Shijiazhuang, I think it can be discussed. In addition to its advantages in service, design, shopping experience, fresh food, etc., the level of Yonghui’s new business can be said to be higher than that of Beiguo. Of course, Shijiazhuang has not yet opened Yonghui Lifestyle and Super Species, but once it comes in, it will be even better for Beiguo. 36524 will be a huge impact. Compared with Beiguo and Yonghui, Reputation Building cannot compare in terms of capital scale and business foresight.

3. The new business formats of Xingxinglou are progressing slowly

I have already mentioned some of the second point. To be honest, I am a loyal customer of Xingxinglou, even after Xingxinglou opened online shopping. , I have been experiencing online shopping, but the experience of the app is really bad, and there has been no substantial improvement for more than a year. Not long after, Yonghui also launched an online app, and the experience was instant sales of the reputation building. In terms of promoting new business formats, Reputation Building can no longer compete with mainstream supermarkets.

Some friends also mentioned the "card" about Beiguo, saying that various welfare cards are the fundamental reason for Beiguo's survival. I think this view puts the cart before the horse. Beiguo can become the leader in Shijiazhuang, and the card is just On the surface, even if there is no card, there is still an intricate network of relationships, and there are other things that can replace the "card".

In summary, it is a high probability that Reputation Building can continue to persist in Shijiazhuang, but it is currently impossible to subvert it.

Above.

Finally, please pay attention, lovely time, Shijiazhuang independent food, drink and entertainment review self-media, an interesting soul.

Mission impossible.

Beiguo's development over more than 20 years has been deeply rooted. It is not just a shopping mall, but its chain of supermarkets and shopping malls spread throughout Shijiazhuang City and various counties, districts and cities. The name of the North Country has already taken deep root in the people's psychology. It has become a benchmark for a city. What's more, the government also has a share in it. Do you think it's possible to take out the North Kingdom?

Hualian, Baolongcang, White, and now Yonghui, the most they can give you is a share of the pie. It is simply a fantasy to completely replace Beiguo.

Sanlu is said to have a longer history and more awesomeness than Beiguo.

Why did the Northern Kingdom remain unharmed when it fell?

First of all, the industry models are different. Sanlu is in the production and sales industry, while Beiguo is only in the sales industry. It can also be said that it is not even a sales industry. At best, she's just a housewife.

Beiguo is also very smart in terms of enterprise development and expansion. It knows how to weigh the pros and cons. As long as it takes over the entire Shijiazhuang, it will be able to have food and clothing, and then expand to surrounding cities and counties. If you do well, continue. If it doesn't work, withdraw. The big losses were suffered by the merchants, and the losses in the North were not big.

It seems that Northland will never rashly expand across regions on a large scale. It understands that it will touch the interests of too many people and the gains will outweigh the losses. Just keep your base. Sanlu is a lesson learned from the past.

Hualian entered Shijiazhuang several times, and what was the outcome?

There were many similar companies that entered Shijiazhuang, but they were all driven away by Beiguo. For the local enterprise Baolongcang, Beiguo will open right next to you wherever you open it. Never let you dominate the world.

People's Mall is a veteran shopping mall in Shijiazhuang. It was originally a state-owned asset. Now it has been acquired by Beiguo and established Beiren Group. North represents the Northland Mall, and people represent the People's Mall. It is said that People's Shopping Mall's assets are far less than those of Beiguo. Why is the name of the group called Beiren Group? Does it make people feel that they are on equal footing? Because the shares of People's Mall are not only fixed assets and intangible assets with a long history, but also shares held by political capital.

So you should understand, right? You know why it is said that Beiguo is almost irreplaceable and unshakable in Shijiazhuang.

No matter whether the reputation building can rise or not, it is only a matter of time that Beiguo will be finished: 1. Things in Beiguo supermarkets are generally more expensive. Anyone who has been to these two supermarkets should have felt it, so there are many things even if you go shopping When I'm in the North, I'll wait until a prestige building to buy something if I need it. 2. The service in Beiguo Supermarket is terrible. If you have any questions, you can't find anyone. Even if you find someone, they just ignore you and have a bad attitude! 3. The only sales people in the supermarket are *especially* enthusiastic, and they sell milk, toothpaste and the like desperately. Whether it is Reputation Building or any other supermarket, I hope there will be more that can compete with Beiguo. The North Country has been monopolizing it for too long and is starting to commit suicide!

The reputation building is currently stable and the stores are growing steadily. One *** is divided into five major regions (subsidiaries): Shijiazhuang, Cangzhou, Hengshui, Baoding and Shandong. It is worth mentioning that the Tianjin branch will soon open in Beichen District.

There are currently 8 stores in Shijiazhuang (two in the city), and the land in Luquan has been purchased and is under preparation.

In addition to the old stores in Baoding, there are also several that are under preparation.

Each branch expanded independently and developed fissionally. There are currently 28 stores, excluding two franchise stores such as Zhangjiakou Beiyan Mall. New stores open every year. The company has an investment and development department that specializes in selecting locations to open stores. In the near future, I believe Xingtai, Langfang, and Handan will be on the agenda sooner or later.

Xinxinlou can definitely establish itself in Shijiazhuang. I believe everyone who has been to Xuxinlou knows this. The service is good and the goods are of high quality and low price. It is positioned as an affordable shopping mall that the working class can afford. And Beiguo is positioned as high-end. The positioning is different, so there is no question of defeat or failure.

When a new store in Xinxinglou opens, a banner will hang, "Building a commercial center with surrounding shopping malls." This shows that there will be no price war. Peaceful place.

Reputation Building is completely self-operated. In Northland, all shops or manufacturers are rented out. The business model is completely different. It is impossible for Shijiazhuang to open as many credibility buildings as in Beiguo. The plan is for five houses. There are too few properties in the city, otherwise they would have been opened long ago.

Purely manual coding. There are many more that I want to say, but I won’t say them anymore, I’m too tired

I don’t think there is a question of who beats whom, let’s develop in various ways in the competition.

Let’s talk about the North Country first. It is indeed a magical existence. In Shijiazhuang, no matter whether it is the famous foreign supermarket chain, Hualian, Lotus, Yi Chulianhua, China Resources Vanguard, Home World, or even Wal-Mart, the leader in the supermarket industry in the world, they have closed down. Baolongcang, the oldest and most popular large supermarket in Shijiazhuang, has closed its doors. Joining forces with Carrefour, the world leader, is still half-dead. As for other local supermarkets, 36524 adopts the convenience store model and has no direct competition with Beiguo. New Shilong Tiankelong is a single store without scale effect. The only competitor is Yonghui Supermarket. Yonghui's fresh food is indeed popular, but there are very few customers in other categories, which makes it much worse than Beiguo in terms of effective consumption. Beiguo's shopping card must be a reason. Beiguo can issue tickets when other supermarkets cannot. Due to scale effect, with a large number of stores, you can maximize the purchase volume and lower prices with suppliers. There is another very important thing: there are bus stops in front of all supermarkets in Northland, at least three buses, which is very important to increase passenger flow. Relatively speaking, taking the bus from other supermarkets is not as convenient as in Beiguo. As for the goods, I feel that Beiguo cannot be said to be very good but not bad either. It should be above the average level in the supermarket industry.

Let’s talk about the credibility building. When Hebei Province promotes the core socialist values, the Credibility Building is promoted as a model of business integrity. In my hometown county, I opened a reputation building, which defeated all the local supermarkets. I have also been to the Reputation Building in Shijiazhuang, and it is really good. They will not chatter in your ears with sales pitches, and the waiters serve enthusiastically. But it certainly can’t take down Beiguo Supermarket. First of all, the location is remote. There are all main roads in Beiguo. The Reputation Building is on Zhaiying Street. I have to reverse the car when I go there. Beiguo is within walking distance no matter which district in the city. The second is the quality of the goods. I feel that the reputation building is positioned at the county level. Urban people are particular about brands. They won’t buy low-end or unused brands when they are cheap. It’s not like they don’t have the spending power. This has a great impact on the credibility of the building. The third is scale effect. The only credibility building I know of in Shijiazhuang is the Zhaiying Street store, which is detrimental to its ability to control costs and expand its brand influence.

In short, I have a good impression of Reputation Building, but rarely buy anything. Daily household supplies mainly include Beiguo Supermarket.

Competing with Beiguo, I am more optimistic about Yonghui, which is steady and steady, and new stores are constantly opening. Although the scale is not as good as Beiguo, it has been developing

For a person who loves shopping There is no comparison between Reputation Building and Beiguo. Personally, I don’t think anyone can defeat the other, but rather stick to their own hinterland!

The grade, level and social group of Beiguo Mall determine his taste and status. Those who can buy things in Beiguo Mall must be people with certain financial ability. As the saying goes, if you have less than ten thousand in your pocket, you can only buy it secretly. look. Beiguo Mall in Shijiazhuang City is really not a place that ordinary people can afford to go to. To sum up, it is high-end and classy.

People with relatively average ability, that is, the majority of society, I also buy a lot of things in Reputation Building, because the things in the North are far behind my financial ability, so I can only go to such mid-range places. Of course, I also have It’s a high-end one, and you basically don’t go to the market, haha.

Beiguo is settled in all major international brands with relatively high qualifications. Whether it is design, packaging, materials, style, etc., they are all exquisitely designed by designers and even some are sales versions. For example, A piece of clothing. If you buy a piece of clothing that costs several thousand yuan in the North, it is considered cheap in the North. When you wear it, it will be the same as buying a similar or high-quality imitation of the same style of clothing elsewhere. Wear it at the same time. You can tell which effect is more classy on two people or one person. There is a reason for the high price, and it is by no means groundless and not in name only.

I think it is absolutely impossible for Reputation Building to surpass Beiguo, at least not in the past few years, and maybe in the future. Then we have to wait until Reputation Building earns enough money to inject new concepts and layers, from decoration to Only through management and so on can it be possible to surpass the North Kingdom. Let us wait and see. Finally, I will emphasize a truth that has not changed for thousands of years. Water flows to lower places, and people move to higher places. Only better things will win better value.

I don’t think so! I used to be an employee of Reputation Building. I have to say that Reputation Building treats customers very well and provides good services. However, it is quite harsh on its employees. I have been there for three years and I am already relatively old. Residents are very important

Then there is the business model. Reputation Building is more old-fashioned and conservative and does not have what is needed in the new era, while Beiguo is more open and will have a wider range of choices.

People from other cities also come to join in the fun and answer this question. Because we also have Beiguo and Reputation Building in our local area, we have some understanding of it. Let me briefly share my views.

First of all, business does not necessarily have to be a situation of "who wants to defeat whom", and the best situation in the department store retail industry in a big city is not that one company is the only one. If we compare the two, the strength and influence of Beiguo Mall is much greater than that of Reputation Building, so it is difficult for Reputation Building to defeat Beiguo Mall.

However, from the perspective of the development strategies of Beiguo Mall and Xingxing Building, the two directions are different. Someone once said that Xingxing Building followed the strategy of "rural areas surrounding the city", while Beiguo Mall's strategy was to seize the beachfront. Log into big cities and develop in Hebei Province, that is, prefecture-level cities. It is undeniable that this is indeed determined by strength.

The headquarters of Reputation Building is in Huanghua City, Cangzhou. If you want to "come first", you must find another way. From the branches opened by Reputation Building, we can find that most of the areas (areas) selected by Reputation Building are not too prosperous, and the surrounding competitiveness is very low. However, as long as the reputation building can be settled, it can drive the rapid development of the surrounding areas. Gradually forming a new prosperous area, this phenomenon is known as the "prestige building phenomenon". Beiguo Mall doesn’t have to go through such trouble. It can directly choose the most prosperous area in the city. Once completed, it will become a symbol of the region.

No, as an old Shimen person, I would say no. Although I also know that many supermarkets in Beiguo are not as good as what I want. I will go to Yonghui instead of Beiguo. There is a reputable building from outside, even though the concept is different. The North Country has a good side, but as the ancients said, a strong dragon cannot defeat a local snake. This thousands-year-old adage is not unreasonable. From connections to funds, the Credibility Building cannot compete with the local bosses. Although the North Country has many shortcomings, And because both of them are the same supermarkets that people often visit for daily necessities, Bei Guo Tian, ??Di, Ren Ren and Reputation Building, a foreign monk, would not have a good idea. Look at the world's retail giants who have disappeared from Shijiazhuang. If you move away, you will understand that Reputation Tower cannot defeat Beiguo in Shijiazhuang, but it is a different matter in the countryside.

No, Beiguo has already monopolized Shijiazhuang, and in recent years, the reputation building has become more and more misleading.

I often go to Yuhua. In the past, when it comes to reputation buildings, they always have good quality and low prices. Now the things in the supermarket on the first floor are not cheap. The clothes on the third floor are cheap, but the quality is really inferior. Dark clothes are seriously fading and gray. My sweatshirt didn’t fade after three months of wearing it, but it pilled... Also, the down jacket I bought last year during the Chinese New Year was so bristled that I had to return it...