As a well-known food city in Hangzhou, Hangzhou has many unique food, but if you want to launch a new food to solve the problem of food deserts, you need to consider some factors, such as market demand, consumer tastes, cost, etc.

The following are some of my thoughts on this issue: 1. Tapping the potential of traditional food: Hangzhou is a city with a long history and rich traditional food culture.

New delicacies can be introduced by exploring and improving traditional delicacies.

For example, there are many kinds of traditional Hangzhou snacks, such as thousand-layer cake, fried shrimps in oil, steamed sausages, etc.

You can consider combining these traditional delicacies with modern innovative elements to introduce new flavors and varieties to attract more consumers.

2. Develop new staple foods: Staple foods are an important part of people’s daily diet.

Hangzhou can try to develop a new type of staple food to meet people's needs for diversification.

For example, you can try to launch a kind of pasta or rice made with local specialty ingredients, or make traditional Hangzhou pastries into staple foods to attract consumers with innovative tastes.

3. Launch seasonal delicacies: Seasonal delicacies refer to launching corresponding delicacies according to different seasons.

This approach can add freshness and fashion to the food.

Hangzhou has four distinct seasons, and corresponding delicacies can be introduced according to the seasons, such as shepherd's purse cake in spring, West Lake water shield soup in summer, chrysanthemum cake in autumn, etc. These delicacies have unique tastes and flavors, which can attract more consumers.

Come and taste it.

4. Promote special delicacies: Hangzhou has many unique delicacies, such as West Lake Vinegar Fish, Dongpo Pork, Beggar’s Chicken, etc.

By strengthening the publicity and promotion of these special delicacies, more people can understand and understand these delicacies, and improve consumer recognition and satisfaction with these delicacies.

5. Introducing foreign food: Hangzhou can consider introducing some foreign food to enrich the local food culture and attract more tourists to taste the food.

For example, some distinctive seafood, Sichuan cuisine or Cantonese cuisine can be introduced to meet the taste needs of different consumers.

In short, to launch a new food to solve the problem of food deserts, multiple factors such as market demand, consumer tastes, and cost need to be comprehensively considered.

By tapping the potential of traditional food, developing new staple foods, launching seasonal food, promoting special food, and introducing foreign food, Hangzhou's food culture can be continuously innovated and enriched, and consumers can be provided with more diverse and rich food choices.