1, the first is the creative poster, which is located at the top of the detailed information page and is the first place that buyers see when they click on the main picture. In order to leave a good impression on the buyers who come in, creative posters should be eye-catching and distinctive.
2. After the poster, we will introduce the main selling points of the product. Generally speaking, it is enough to pay attention to 3-4 selling points, which reflects the biggest advantage of products and grasps the psychology of buyers. There should not be too many selling points, and it is difficult for too many buyers to grasp the key points.
3. Detailed product information is essential, which can let buyers know clearly the materials used in your products, as well as all kinds of generated information and so on.
4. The module of product real shot diagram and detail diagram is to let the buyer know more clearly the working situation of the product in the actual scene and increase the persuasiveness of the product.
5. Additional service information can also be added to the details page, such as logistics and after-sales. This can eliminate the buyer's purchase concerns.
What are the skills of creative poster design? Direct display method
This is one of the most common and widely used expressions. It shows a product or theme directly and truly on the advertising page and makes full use of it.
Take pictures of ...
Or painting skills. Deliberately describe and concentrate on rendering the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertising product.
This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and use colored light and background to set off the product in an infectious space to enhance the visual impact of the advertising screen.
The salient features of law
Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show it. Put these features in the main visual part of the advertising screen or set them off, so that the audience will be very happy at the moment they contact the language screen, notice it and have visual interest, and achieve the purpose of stimulating the desire to buy.
In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.
The technique of highlighting characteristics is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.
Contrast and contrast method
Contrast is the most prominent expression of artistic beauty, which often conflicts with the opposite. It shows the nature and characteristics of the things depicted in the works with sharp contrast and direct contrast, so as to show this and compare with each other, and achieve centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of the product are more clearly emphasized or prompted, which brings a profound visual experience to consumers.
As a common and effective expression, it can be said that all arts benefit from comparative expression. The application of contrast not only makes the advertising theme more expressive, but also full of interest, which expands the appeal of advertising works. The successful application of contrast method can make the seemingly ordinary picture processing contain rich meanings and show the different levels and depths of advertising theme performance.
What high-style creative posters are there in catering? I once saw an interesting creative poster when I went to dinner.
It says it's time for dinner. Aren't you going to eat?
People are iron rice steel.
Why don't you eat?
what are you reading? That means you. This is a creative advertising template I saw in a hot pot restaurant. I feel very creative and share it with you.