Use the reward function of WeChat official account.

The main core of WeChat official account operation is content creation. A high-quality content can not only attract more users, but also get more rewards. But the reward is not fixed, basically depends on the reader's class, such as an emotional WeChat official account, the number of rewards will be higher than that of WeChat official account who does fitness. Moreover, WeChat recently closed Apple's reward function, which also reduced the income of this method to some extent.

Use the reputation of your official WeChat account to get advertising endorsements.

Advertising endorsement, this way is more suitable for some big heads, they have their own fame, and they are more grounded than celebrity endorsements, which is very popular among advertising bosses. There are only 22 million cosmetics endorsed by papi sauce, and it is not difficult to see how deep the influence of Big V is. Of course, this method is not suitable for general self-media publicity.

Select soft text

Now, some of the main income of WeChat official account comes from receiving soft articles and attracting advertisers with high-quality and highly interactive content. This is indeed a very suitable way of income for content producers, but now many advertisers pay more attention to reading level and require high viscosity of users. It is unrealistic to attract users while writing soft articles. Many public websites may be repugnant to fans because of frequent soft articles. This way requires you to coordinate the relationship with readers, otherwise it is likely to be worth the loss.