With the rise of delicacies across the country, barbecue has also become a representative of Chinese food culture.

As a part of Chinese barbecue culture, Zibo Barbecue has become a hot spot in Chinese food culture in recent years.

In recent years, the main reason why Zibo barbecue has suddenly become popular is because of its unique craftsmanship and unique taste, which is deeply loved by people.

This article will aim to analyze the reasons why Zibo Barbecue can "break out of the circle" with barbecue.

1. Regional factors The popularity of Zibo barbecue initially benefited from regional factors.

Zibo is located in the central region of Shandong Province. It is a famous cultural city with a long history and a rich culinary cultural background.

Zibo's geographical environment, climatic conditions and social and cultural development have laid a solid foundation for the development of Zibo barbecue.

Zibo is located in the east coast plain of Shandong Peninsula, with a mild climate and abundant rainfall.

This climate environment is suitable for the breeding, growth and cooking of meat.

Zibo is located in the middle of Shandong Province and has been the intersection of Yellow River civilization and Shandong cuisine culture since ancient times.

The food culture here has a long history, is gorgeous, unique and enduring.

At the same time, the prosperity of Zibo barbecue is also inseparable from Zibo’s cultural heritage.

Zibo is a city where people gather together. In ancient times, it was an important town of Shandong culture. It was once a small town in Qi State and one of the important birthplaces of ancient Chinese metallurgical culture.

Rich cultural heritage and profound regional culture have played an important role in promoting the development of Zibo Barbecue, and this is also one of the prerequisites for Zibo Barbecue to break out of the circle and become a hot spot in Chinese food culture by virtue of its regional advantages.

2. Delicious taste and unique craftsmanship The reason why Zibo Barbecue can attract so many people is indispensable to its delicious taste and unique craftsmanship.

Zibo barbecue uses goat meat before and after Qingming Festival (traditional festival), which is marinated and grilled with specific seasonings.

Zibo barbecue has a beautiful taste, fragrant aroma, and a certain salty and spicy taste. At the same time, the meat is fresh and tender, not fishy or smelly.

This is also the biggest feature of Zibo barbecue.

In addition to taste, Zibo barbecue also has unique craftsmanship.

Compared with roast duck and lamb kebabs in the north, Zibo barbecue is unique in the control of roasting time and temperature.

During the barbecue process, the barbecue masters in Zibo keep the meat in the best condition by constantly turning it over and adjusting the firepower.

The unique craftsmanship of Zibo barbecue not only retains the freshness and taste of the meat, but also adds the unique aroma and taste of the barbecue.

3. Affordable and fun to eat. Zibo Barbecue is not only a delicacy collection in the eastern region, but the price of Zibo Barbecue is also moderate, making it very affordable for citizens.

Compared with barbecue in big cities such as Beijing, the price of barbecue in Zibo is relatively cheap, generally between 15 and 20 yuan.

Such affordable prices also make Zibo Barbecue one of the reasons why it is so popular among young people and working-class people in Zibo City.

In addition to the favorable price, Zibo BBQ also has a fun way to eat, "grabbing meat with your hands." Many young people like to catch the meat with their own hands.

This way of eating has also contributed to the popularity of Zibo barbecue.

The popularity of Zibo barbecue has also promoted this unique way of eating, such as the "Zibo Barbecue Festival" and other barbecue display activities. Many barbecue stalls in Zibo have also strengthened their publicity methods and increased promotion in their stores.

The publicity of hand-picked meat and unique taste has contributed to the exposure and appeal of equipment Zibo Barbecue among consumers, making it more recognized by consumers.

4. The power of online communication and media propaganda. With the popularization of the Internet and the development of mobile Internet, online media has become one of the most valuable means of news and public opinion guidance in modern society.

Internet media has become an important medium to stimulate people's emotions and convey information.

The reason why Zibo Barbecue has become so popular in recent years is also due to the popularity of the Internet and mobile Internet.

Many food bloggers and travel experts promote and recommend Zibo Barbecue through their own blogs, Weibo, WeChat and other channels, providing an important impetus for the exposure of Zibo Barbecue in social media.

At the same time, various media reports have become another important way for Zibo Barbecue to be exposed in mass society.

For example, during the period when Zibo Barbeque was popular, various media would carry out reports on Zibo Barbeque, including news reports, program reviews, food programs, etc. The publicity intensity of such media reports could further enhance the popularity of Zibo Barbeque among the public.

The popularity and attention have made Zibo Barbecue an internet celebrity delicacy in the new era.

5. Brand building and promotion For the promotion of a food, brand building and promotion are also very important parts.

Whether it is Beijing roast duck, Quanjude or Zibo barbecue, only by doing a good job in brand management and promotion can we attract consumers remotely.

As one of the well-known barbecue brands in Zibo, Zibo Barbecue has been recognized by more and more people for its promotion and dissemination.

In Zibo, Zibo Barbeque can be found in many stores, and most of these stores are located in the city center of Zibo or around tourist attractions. This has laid a solid foundation for the brand promotion of Zibo Barbeque.