In catering, feelings cannot be eaten as food. Not only is this the case for commercial complexes, but the catering industry itself is also faced with the idea that "feelings are the rule". Why is the title "Feelings can't be eaten"? It's because various cases on the market have repeatedly shown that

, it has been proved again and again: In the catering industry, those who do business under the banner of feelings may have a good business for a while, but those who continue to be good are very rare. What is the reason behind this? The reason is to talk about feelings.

I have to mention another word, "craftsman". Starting from 2021, the spirit of craftsmanship is suddenly pursued in China. The reason is that the development of information dissemination, especially the development of mobile Internet, has made many Japanese craftsmen appear online.

Information, such as Ono Jiro, who is known as the God of Sushi, and Tetsuya Saotome, who is known as the God of Tempura, these people are wildly sought after in the country.

Because this kind of craftsmanship spirit can really move people's hearts, a large number of businesses have begun to appear in China under the banner of craftsmanship spirit. They often put craftsmanship spirit at the forefront of marketing, hoping to attract consumers' attention and then experience the feelings of the boss.

But in reality? The craftsmanship in China is completely unrelated to the craftsmanship in Japan, and the so-called feelings are mostly reduced to marketing slogans, which are almost useless in attracting customers! The reason why everyone

They all worship the spirit of Japanese craftsmen, but are indifferent to the spirit and sentiments of domestic craftsmen? One of the reasons is that the spirit and sentiments of Japanese craftsmen are made by craftsmen, whether they are craftsmen in food or other handicrafts.

, they all persist in doing one thing for decades, year after year, pursuing the perfection of the thing itself; and the so-called craftsmanship in China is mostly spoken by words.

The second reason is that the current domestic business environment that is eager for quick success and quick profit makes it impossible for people to calm down and pursue the so-called craftsman spirit. The vast majority of people who talk about their feelings are actually staring at other people's wallets. Such talk of craftsmanship

And such false sentiments cannot impress consumers. Not only that, they may even have the opposite effect of causing disgust and resistance among consumers, who regard these behaviors as a blasphemy against craftsmen and sentiments.

The third reason is that the domestic business reality has no soil for nourishing feelings. Catering is a business, and the first task of the business is to generate profits. However, the rising rent costs and labor costs have made even those who really have feelings lose their temper.

, nor can we simply rely on feelings to win the chance of survival. Most of the time, business must be put first, and feelings must take a back seat or even the last place.

Since Sangengen has a very high failure rate in catering under the banner of sentiment, why do so many people continue to do it? The root cause behind it is actually contrary to the first point of the underlying logic of catering, which is to ignore consumers.

The real demand is based on the illusion of demand that oneself think. To put it more directly, the root cause of the mistakes made by those who do catering out of emotion is that they are not demand-oriented, but supply-oriented.

If you want to do a good job in catering, you need to first study the real consumer demand in the market, and then closely focus on the demand to think about products within your capabilities. In this way, you can reduce the probability of making mistakes and improve the success rate of entrepreneurship; if on the contrary, ignore the market

demand, or pretending to be a market demand, and then starting a business based on this false market demand, the results will be worse, and the probability of failure is very high.

The catering entrepreneur who opens a store under the banner of sentiment ignores the real demand of the market. Instead, he pretends to be a market demand. If he likes something, he thinks that others will also like it. He pursues organic food.

He takes it for granted that others will care too; it takes him twelve hours to make soup, and then he thinks that others will not drink the soup for another few minutes.

Therefore, the root of the mistake made by most entrepreneurs who open restaurants with feelings is to use their own preferences as the market standard, thinking that consumers will identify with their feelings and then like their own food as much as themselves, but consumption

They may not have really verified and studied what the real needs of the investors are. It is a typical "supply-oriented" entrepreneurship, and its failure rate remains high, which is normal.

Four Ways Out Entrepreneurs with real feelings are worthy of respect. Therefore, it is not impossible to start a business with feelings. Emotions and business are not a life-or-death relationship. They are not impossible to survive. However, in the current domestic reality, as a catering entrepreneurship

In the face of various difficulties and competitive pressures in reality, consumers need to make a priority between emotions and business: first consider surviving (business), and then consider conveying value to consumers (emotions).

Therefore, it is okay to start a business with emotions, but you need to consider the business factors first. Since catering is a business, and it is a business, it must first seek survival. In the stage of survival, emotions need to be put aside a little.

After putting it aside, first concentrate all your energy on solving the problem of how to survive. If you do it the other way around and put your feelings first in everything, then there will be nothing to worry about if you hit a wall in the catering business.