How do novices start doing self-media?

How do novices start doing self-media? Now the self-media industry is a relatively fashionable industry, so many people like to choose self-media to develop their careers. , but the self-media industry is developing rapidly, and everyone needs to be highly vigilant at all times. Below I will share how novices can get started in self-media. How do novices start doing self-media 1

1. Why do self-media

Many people often start self-media creation without purpose, no requirements, and no plan. Others say that self-media can If you make a lot of money, you join, but the result is often nothing. Generally speaking, friends who have just started writing for self-media will have three mentalities:

1. There is nothing to do. When asked why he started doing self-media, he was instantly petrified because he had never thought about it. Or no reason.

2. It’s fun. There are also many friends who just want to have fun and want to try new things.

3. Build a brand. Self-media is the fastest and lowest-cost way to build a personal brand. Building a personal brand is also the most effective way to make money.

If you do self-media with the first two mentality, you will definitely not be able to do it for a long time. If you are doing self-media with the third mentality, then read on.

2. In what form

The way many people build their personal brands is to register a self-media account, output high-quality content on the self-media platform, establish a matrix for multi-platform distribution, and continuously to expand influence. So in what form should self-media authors output content? It can be roughly divided into three types:

1. Article 2. Video 3. Audio

Most self-media authors present content in the form of articles, and capable authors can choose Creation in many forms. If you want to stand out among the many self-media works, you also need to constantly learn new forms of content creation.

3. Should you pay to learn?

Many friends find it difficult to write essays, and writing articles is even more difficult. I've only seen videos on TV, never actually practiced it. Audio seems simple, but it also requires accumulation of materials.

In fact, there are many online tutorials for teaching writing and video editing. If you have enough time and strong learning ability, learning by yourself is also a good choice.

However, training courses tend to be more systematic, which can allow novices to avoid many detours and make self-media work faster.

Just like when we were young, students with strong learning ability can achieve good results through their own efforts, while students with poor learning ability must receive assistance from training classes to achieve success.

IV. What effect is achieved

Many people who engage in self-media have never thought about what effect they want to achieve, or they do not have a goal. If they continue to do so, they will easily lose themselves. .

When we were in school, our teachers and parents always asked us to get into a good university. University is our goal during our school days. Naturally, doing self-media also requires a goal. In fact, it means having a plan for your own life.

For example, you just want to learn skills and master the techniques of writing and editing videos. For example, you become a writer just to become famous and use your knowledge to create value. For example, you just want to build your personal brand, expand your influence, and exchange traffic for money.

5. Maintain stable updates

For novices, the more self-media platforms, the better. Only in this way can your content be spread to a wider range. Be seen by more people.

And you also need to maintain a stable update frequency, preferably every day. That is to say, we need to have a stable appearance time on the self-media platform. Only by constantly appearing in the user's sight and constantly refreshing the impression in the user's mind will the user remember us faster.

If you update every day this week, but not the next week, and do not appear in the user's sight for a long time, the user will soon forget your existence.

How do newbies start doing self-media 2

First, preparation stage

The first thing a newbie does when doing self-media is not to post content, but to understand the rules of the platform and know What content can be posted and what content is prohibited by platform orders? Only by understanding the platform's rules can we avoid violating the rules. For example, some noobs register accounts and post blindly, or even insert advertisements directly into the content. Another example is that some people publish some vulgar content in order to attract users' attention. Such practices are illegal.

Be sure to collect more information and learn more. Prepare a mobile phone number, ID card, QQ number, WeChat account, email number, and take a photo with your ID card. Once you are ready, you can start registration and choose your position.

Second, positioning

We-media is content-centric, so you must know what you are suitable for and what you can do. Prioritize your interests when choosing your targeting. To put it simply, doing self-media means choosing a field that you are good at and a long-term goal to make money.

So, how do we know which segment is suitable for us? Ask yourself three questions. With these three questions, you will basically know which segment you are suitable for.

1. What are you good at?

Each of us will always have something that we are good at, which can be at work. For example, if I do PPT very well, then I can share PPT-related things, which can be in life, such as me. If the food is really good, then I can share the cooking experience.

2. What do you do every day?

Everyone has their own work and life, and there will definitely be some things they do repeatedly. For example, I work as a customer service provider on Taobao. Can I share some of my experience in doing customer service on Taobao? For example, I Selfies look great, can I share some experiences of taking selfies?

3. What are you interested in?

As the saying goes, interest is the best teacher. If you have something that you are particularly interested in, then you can go into this niche field. For example, if I am interested in traveling, can I share travel-related things, such as travel notes, etc., and make money while doing the things I am interested in? Isn't it a very happy thing?

Choose the right field. The field that you are good at is the right field. If you want to make money in self-media, you must continue to output content. Only by continuously outputting content can you make money. Therefore, the field that you are good at is suitable for you, and you can output content for a long time.

Third, content direction

Many people are confused about the positioning direction. In fact, whether it is making a short video or writing an article, Regardless of the media, they all need to have a clear positioning, because only with a clear positioning and precise layout can they attract precise fans very accurately, and only then can you know what your fans are like.

The article must contain the following points: originality, hot topics, authenticity, highlights, number of words, smooth article, and attractive title.

An important step for novices in self-media is to choose the content direction based on their areas of expertise, which means clarifying their goals. For example, if you choose the entertainment field, you must continuously publish entertainment-type content. Only in this way can you create high-quality content and users will like your articles.

You must stick to your own point of view. If you publish content for a long time, you will form your own style and highlight your own characteristics. Content style, style is unique to you. For example, a more humorous style can better stimulate readers' feelings. Isn’t there a saying in self-media that content is king in self-media? If you have good content and the quality of the content is good, more people will like it, and more people will like and forward it.

Fourth, title and content routines

Whether it is a veteran of self-media or a newcomer, the first task of making money in self-media is the content you create It must be seen by more people.

So the title determines the opening rate of the content, and the title and content must be connected. There are also tricks for coming up with headlines for explosive articles.

You must learn to choose titles cleverly.

Fifth, learn to focus on hot spots

If you want to increase traffic, you must learn to accurately address this fifth "hot spot".

Focusing on hot spots is a skill that every self-media person must learn. Learning to focus on hot spots not only solves the traffic problem, but also solves the topic selection problem.

Therefore, to be a qualified self-media person, you must pay attention to the dynamics and the current hot spots at all times. Doing self-media itself is to let more people see you. What is popular now and what users like the most, so you can take advantage of it wherever there is a hot spot. How do novices start doing self-media 3

1. Positioning

Looking for a position in self-media is a bit like finding your own hobbies. Writing about things you are interested in can easily inspire you and start writing. It’s as if God helps you when you write; look for what you are good at. Think about what you are best at? Some students say that they are best at "eating". You might as well write down the food you have eaten today. This is to focus on food and become a food self-media.

2. Choose a self-media platform

There are many self-media platforms, such as QQ Zone, WeChat, Weibo, third-party platforms such as Baijia, Toutiao, Sohu self-media, etc. To choose which platform to run, you need to analyze the pros and cons of each platform, and which platform is suitable for you.

3. Diligence and focus

Now that you have chosen a product, you must focus on it and update information continuously to attract fans.

4. Persistence

All the above requirements can be achieved. If you can’t persist, it will be in vain. This process is very hard and torturous. Only by persisting step by step can you achieve success. Harvest results.