Promotional video planning plan sample is to publish what you need to promote to the society, so that consumers in the society know what you want to promote, thereby increasing visibility.

Below is the planning plan for the promotional video that I compiled, welcome to refer to it.

Promotional video planning plan sample 11. Preface Who is the main force driving China's consumption today and has an indelible position in the Chinese consumer market DD college students! Who will pay special attention to advertising and be willing to pursue novel things and buy various products DD

College students! As we all know, as a powerful consumer group, the importance of college students cannot be ignored.

As the spokesperson of youth, college students are always full of youthful vitality and full of fanatical passion. They will actively participate in novel and interesting large-scale activities and devote themselves to the whole process.

Therefore, if a company fully supports a certain activity of the university, it will definitely receive generous returns and greatly increase the company's visibility.

There is an excellent opportunity right in front of us, which is the annual welcome party of our School of Chemistry and Chemical Engineering.

This welcome party is a good opportunity for each sponsor to introduce themselves to the students of Linyi University, promote their products, and plan their image.

At this time, the majority of freshmen have adapted to university life and are gradually participating in campus activities, bringing new vitality to the campus. At the same time, because we are college students, students of all ages have less homework and have more time to participate in organizing school activities.

Moreover, the Orientation Party is the most important event of the entire college year, and it will definitely attract the attention of all students in this college, a large number of other colleges, and even foreign schools.

Who could let such a golden opportunity pass it by?

Take action! Your participation will be our greatest expectation.

Hurry up and participate in the sponsorship activities of the External Relations Department of our School of Chemistry and Chemical Engineering. We assure you that we will do our best to promote your products in our school.

Let you get the best return with the lowest investment.

2. Activity introduction 1. Party theme: "Meet Youth, Weave Dreams" Literary Party and New Year's Eve Party, New Year's Day Party 2. Party Goal: Express a warm welcome to freshmen through the party, enhance the cohesion and unity of freshmen, and help classmates

Establish a positive attitude towards learning and life, strengthen communication with older students, integrate the friendship between teachers and students, and encourage freshmen to face college life better.

3. Time: end of November 20xx (specific details to be determined) 4. Location: Academic Lecture Hall, College of Chemistry and Chemical Engineering, Linyi University 5. Sponsor: Youth League Committee, College of Chemistry and Chemical Engineering, Linyi University Sponsor: Student Union of College of Chemistry and Chemical Engineering Sponsor: () 6. For

Target audience: All teachers and classmates of the School of Chemistry and Chemical Engineering, as well as key members of student representatives from other colleges. PS. This orientation event is the largest event of the year in our college. It has received strong support from school-level and college-level leaders. At that time, all grades in the School of Chemistry and Chemical Engineering will

Students, leaders and some teachers will all be present, and teachers and student representatives from other colleges and key student members will also be invited to participate. The scale is huge! 3. Market analysis 1. Compared with TV and newspaper media, publicity in the school has a good cost-effectiveness.

Get the best publicity with the least amount of money.

2. School consumption is geographically concentrated and highly targeted, and product brands are easy to gain popular support.

As modern youth, college students like to pursue activities that are fresh, exciting, romantic, and can show their personality and express themselves.

If businesses can promote their products in an interesting and meaningful event like a cultural festival, the effect will be significant.

3. Because there is a large-scale welcome and commendation party every year, if conditions permit, merchants can also establish a long-term friendly cooperative relationship with our School of Chemistry and Chemical Engineering, which will continue to deepen the merchant’s visibility both inside and outside the campus, which is of great long-term significance! 4

.Contemporary college students have strong consumption power, but they are not deeply involved in the world and do not have a deep understanding of product brands.

In addition, students have just entered college and have immature consumer psychology and consumption habits. They will have a certain herd mentality in some consumption behaviors, and this herd mentality is often subject to the influence of advertising.

College students all pursue fashion trends and have a strong desire to consume.

Therefore, whoever can first establish his own brand in the minds of college students can dominate the consumption motivations of college students and the potential consumer market of future college students. College students will be the main force of future society, which means that they can dominate the market of future society.

, maintaining a high market share over a longer period of time.

5. Propaganda among college students requires small investment, wide dissemination, and quick results; publicity among college students has a greater return rate and higher cost performance than television, magazines, billboards and other forms of publicity.

Universities are palaces of culture. Sponsoring university student activities will help improve your company's good image and enhance its cultural taste, laying a solid foundation for your company to attract talents and develop in the future.

6. Markets to be explored.

When your company is positioning its products in the market, I believe that young people with certain spending power and fashion-conscious working-class people will be among them. The more than 30,000 teachers and students in our school are exactly the young people with certain spending power, as well as most of them.

Young teachers and employees belong to a consumer group that pursues fashion and has a fixed income.